Justin Price Email & Phone Number

Seattle, Washington, Us

- Advising companies (including a Fortune 500 member) on projects related to content development, investment, and strategy; this has included identifying and scoping market opportunities, analyzing market competition, advising on new business unit structures and staffing, and crafting go-to-market strategies- Producing a sports documentary series spotlight the arena of IMSA pro-am racing, with production launching at the end of 2022 and worldwide distribution represented by CAA

Los Gatos, Ca, Us

- Managed a team to bring Netflix’s original unscripted strategy from idea to reality; determined how to invest $2.0+ B in content spend; advised on greenlight decisions for hundreds of series and 100+ renewals (including Love Is Blind, Queer Eye, Our Planet, Chef’s Table, etc.); analyzed and advised on deal structures- Advocated for and led push to expand beyond English-language unscripted programming: influenced key executives, developed and adapted a strategy, identified which markets to focus on, and forecasted 5-year optimal programming flow and content investment; 20+ shows released so far with many more to come- Collaborated with 12 cross-functional teams, including content creative, product, marketing, production management, and financial planning & analysis, to bring 100+ original unscripted series to market globally- Guided a 15 person cross-functional team across dubbing, engineering, and analytics to automate subtitling & dubbing decisions; initiative led to company-wide integration and efficient spend of $200+ MM annually- Led 50+ presentations on content, product, and localization strategies to internal audiences as large as 100+- Trained and managed 5 junior strategy executives, helping 2 develop into director-equivalent positions

Los Gatos, Ca, Us

- Identified and sized market opportunity for original unscripted content; developed and implemented initial programming and business strategy in collaboration with Netflix’s first unscripted creative executive hires- Assisted in content selection and deal negotiation for large slate deals with Scripps and other vendors

Los Gatos, Ca, Us

- Established non-English stand-up as a new content category, working with content executives to identify an underserved market, develop a strategy, and achieve a high return on investment; 50+ specials to date- Rapidly increased Netflix’s non-English TV offering by analyzing regional demand and examining deal structures for European TV co-productions; 100+ TV co-productions launched to date - Monitored industry trends, serving as a regional programming expert aiding key decisions of 3 executives

New York, New York, Us

- Developed original investment ideas, with a focus on US-based technology companies, incl. Apple, IBM, and Dell- Authored research reports, communicated investment pitches to internal sales and trading and externalinstitutional clients, and built and maintained company financial and industry models

Provo, Ut, Us

Utah, Us