As a B2B global marketing executive, I have revitalized a brand valued over $700m in the construction industry. Additionally, I completed new product development and product improvements of 100+ products from new original equipment, innovative control systems, market-leading telemetry systems, major product reliability/safety issues, to non-durable product launches valued from $50m to over $500m. I have deep customer experience and operational insights to solve the toughest customer challenges, develop innovative solutions, and maximize profitability for all. As a U.S. Army officer, I led and supervised teams up to 300+ people, planned and executed up to 240+ operations annually, and maintained operational readiness of equipment valued at $70m+ to achieve a stated vision and mission. Skilled at brand strategy, voice of customer / innovation discovery, portfolio rationalization, portfolio management, financial & profitability analysis, P&L, product launches, market research, and market strategy.HERE IS WHAT YOU GET ➤➤1️⃣ Leadership: West Point grad and former Army Captain. Driving collaboration through ownership and understanding the “why”2️⃣ Customer & Financial Success: I am steward of the customer and P&L. I drive impactful innovations that maximize customer success, customer profitability, and shareholder/stakeholder equity3️⃣ Strategy & Operations: Ability to translate an organization’s vision and objectives into an actionable plan. 4️⃣ Communication: Ensuring organizational transparency to drive trust and execution5️⃣ Authenticity: True to my personality, values, and spirit in all situationsCAREER HIGHLIGHTS INCLUDE ➤➤✅ Led brand revitalization valued at >$700m in capital goods industry✅ Managed and rationalized portfolios up to $1bn+ revenue and 10000+ SKUs in multiple industries including capital goods and B2B retail✅ Leading growth marketing effort increase B2B retail business 10x in 5 years. ✅ Served as a U.S. Army Officer for 6 years to rank of Captain, completing two combat deployments to Iraq, and received Bronze StarEDUCATION 🎓◆ M.B.A., University of Wisconsin-Madison, 2018◆ B.S., Env. Geography, United States Military Academy at West Point, 2005To connect, email me at justin.fagan@gmail.comSpecialties: web3 strategy, Extensive Leadership & Management Experience, Voice of Customer, Portfolio Management, Financial and Profitability Analysis, P&L Management, Business Planning, Segmentation and Personas, Go-To Market Strategy, Product Development, Product Life Cycle