Justin Frable Email and Phone Number
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As a Content Acquisition Manager, securing strategic partnerships gets me up in the morning.With expertise in managing clients and navigating licensed intellectual property, I feel fortunate to have a broad based experience in brands, media, digital and experiential marketing.Acquiring mutually beneficial partnerships stems from innovative ideation. I value the personal approach and believe that creativity is critical when engaging potential clients. During my tenure at Reuters, I enjoyed working with major editorial clients such as NBC News, ABC News, The New York Times, Netflix and their digital platforms. As well as high-profile commercial brands such as Nike with the Wunderman Thompson (previously JWalter Thompson) agency.Capitalizing on my in-depth knowledge of the principles around IP and copyright at Guinness World Records, I collaborated with clients such as Kraft Heinz Company and General Electric and secured revenue from clients such as True Aussie Beef & Lamb ($30,000USD), Black Rifle Coffee Company ($30,000USD) and CouponCabin ($30,000USD). I pride myself on building mutually beneficial relationships with brands and agencies. If your company or agency is looking to acquire strategic partnerships to meet business objectives and generate revenue, I welcome the chance to speak with you.I am a confident, concise communicator with a passion for pitching and presenting to clients. Let’s Get Linked!Justin917-891-0915Notable Accomplishments:○ Great Bowery Licensing: Achieved $20K through a partnership with BBDO Brazil on behalf of Boticario for a nationwide advertising campaign, which became the largest sale in Trunk Archive history within Latin America○ Guinness World Records: Achieved $50K in revenue through digital marketing campaign partnership
August
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Senior Licensing Agent, North AmericaAugustNew York, Ny, Us -
Senior Licensing AgentAugust Oct 2024 - PresentNew York, United States -
Director, Commercial Sales (Us), Great Bowery LicensingGreat Bowery Jan 2022 - Aug 2024New York, New York, United StatesGreat Bowery Licensing is one of leading licensing agencies in the world representing the most prestigious creatives in the world. We partner with clients to bring advertising campaigns & brand marketing strategies to life.$1.2M sales target Identified and secured client base in Entertainment, Healthcare & Pharmaceutical, Travel & Hospitality, Real Estate, Architecture, Interior Design, Merchandise (Consumer Art), and Automotive, and agencies such as FCB Health, Havas Health, CVS Health, BBDO, and Pandiscio GreenSpearheaded a Master Service Agreement with Apple + needed to remedy their content needs for their streaming platforms; revenue $75KLicensed Great Bowery intellectual property to elevate client’s marketing engagement and advertising campaigns Partnered with BBDO Brazil on behalf of Boticario for advertising campaign in Brazil, which became the largest sale in Trunk Archive history within Latin America; revenue $20KPartnered with FCB Health on behalf of Neupro for North American advertising and marketing campaign; revenue $22,500USD -
Senior Account Manager; North American Commercial TeamGuinness World Records Dec 2019 - Dec 2020New York City Metropolitan AreaInternational company that leads global businesses to break world records as part of their brand marketing strategies; product launches, fundraising efforts and community engagement, social responsibility, employee engagement and experiential campaign$560K sales target Identified and secured consumer goods, non-profit, large corporations and commercial partners Developed brand marketing strategies for product launches, fundraising efforts and community engagement campaigns Licensed Guinness World Records intellectual property (names, logos, trademarks) to elevate client’s marketing engagement Closed 10 corporate applications, with an additional 22 in process Partnered with GGPoker by way of Licensing GWR IP for WSOP campaign; revenue $50K Developed strategy and launched digital marketing campaign with $25B food company; revenue $70K Designed a product endorsement campaign for CouponCabin focused on fast redemption; revenue $50K Launched “largest audience for a live-streamed business conference” to engage Event Marketers digitally, since in-person conference of 13,000 attendees was prohibited due to pandemic Spearheaded a global-employee engagement event with PayPal creating initiatives to grow their global revenue -
Sales Specialist Channel Partnership Team, North AmericaReuters News Agency Feb 2015 - Nov 2019New York City Metropolitan AreaAn international news organization that provides award-winning multi-media coverage of the days most important topics, including breaking news, business, technology, finance, politics and entertainment.$1.4M sales targetInitiated the idea of shorter-term agreements to successfully maintain legacy business with NBC, FOX News, ABC and CNN, as well as nurture relationships with Netflix, resulting in incremental revenue of $400K. Collaborated with J. Walter Thompson/Wunderman Thompson to license Reuters-owned photography assets to be used in Rolex advertising campaigns, generated $125K revenue.Formalized a training program in collaboration with internal project managers to instruct new Clients on our licensing platforms; Reuters Connect (videos, photography, graphics and text) and Reuters Pictures (photographs) to be used in print, broadcasts and company websites. -
Sales Support SpecialistReuters News Agency Jan 2014 - Feb 2015New York City Metropolitan AreaReporting to Global Head of Sales, supporting 6 Account Managers Promoted within 12 months for exceptional client relations and leadership skills -
Sales Manager & Talent CoordinatorWenn Sep 2012 - Jan 2014New York City Metropolitan AreaA privately-held London-based entertainment text, photo and video wire service company who subscribers include newspapers, magazines, radio stations, television networks cellular phone companies and websites.Reporting to General Manager of U.S. Sales & Operations Negotiated $100K in new partnership business in Year 1 through strong professional relationships Initiated and developed a new revenue stream by partnering with brands, using celebrities as spokespersons, producing exclusive photography and content to be sold to lifestyle magazines, entertainment broadcasts and websites. Independently designed celebrity photography shoots, partnering with publicists, creating a shot list, utilizing props and securing professional photographers. -
Sales ManagerColeman-Rayner Oct 2011 - Aug 2012Los Angeles Metropolitan AreaA privately held Los Angeles based news and photography agency launched in 2009 by two British journalists specializing in celebrity stories and photography shoots, as well as, current news and in-depth features, winning numerous exclusives published globally.Reporting to Agency Owners, $1M sales target, $2M actual sales Sold $1M in exclusive editorial content; feature stories, photography and video to celebrity driven publications. Australia: New Idea, NW, OK! United Kingdom: Woman’s Weekly, Now, and OK! US Weekly, United States: InTouch, People, Entertainment Tonight, Extra Created an incremental revenue stream totaling approximately $1M annually by orchestrating partnerships with global syndicated content Agencies who sold content to publications in Germany (Bull Press), Australia and New Zealand (Snapper Media), South America (Grosby Group) and United Kingdom (IDS Picture Desk) -
Photo EditorAmerican Media Jul 2010 - Oct 2011Los Angeles Metropolitan Area -
Photo EditorRex Features Feb 2009 - Jun 2010Los Angeles Metropolitan Area
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Photo EditorCurtco Media Mar 2007 - Feb 2009Los Angeles Metropolitan Area
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Photo Production CoordinatorAbc Television Oct 2005 - Dec 2006Los Angeles Metropolitan Area -
Associate Photo EditorLpi Media 2004 - 2005Los Angeles Metropolitan Area
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Photo EditorJpi Studios 2003 - 2004Los Angeles Metropolitan Area
Justin Frable Skills
Justin Frable Education Details
Frequently Asked Questions about Justin Frable
What company does Justin Frable work for?
Justin Frable works for August
What is Justin Frable's role at the current company?
Justin Frable's current role is Senior Licensing Agent, North America.
What is Justin Frable's email address?
Justin Frable's email address is ju****@****ive.com
What schools did Justin Frable attend?
Justin Frable attended Savannah College Of Art And Design.
What skills is Justin Frable known for?
Justin Frable has skills like Photography, Editing, Image Editing, Magazines, Photoshop, Film, Editorial, Public Relations, Feature Articles, Final Cut Pro, Image Manipulation, Entertainment.
Who are Justin Frable's colleagues?
Justin Frable's colleagues are Jessica Ruzicka, Ismena Woźniak, Francinia Casimiro, Maryn Rich, Mija Nowicka.
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Justin Frable
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