I assume ownership of brand messaging for the organization’s proprietary product Tru Niagen®. As a critical part of my role, I continually leverage intensive market research in consumer and customer behaviors to refine branding and maximize engagement, resulting in strong growth in both product awareness and sales. For other key contributions, I carefully analyze creative concepts (content, visual imagery, video) to further refine brand messaging and reach target audiences.Design/conduct digital surveys and other tools to gather data and utilize correlations, t-tests (SPSS, R), and regressions to glean critical insights. Translate insights into data-driven recommendations presented to the Marketing team to guide creative, communication, and marketing strategies. We have netted major YoY increases in website traffic, e-commerce sales, and social media engagements & followers since I was placed in the role.Was instrumental in driving the success of a newly launched immune product.Gathered market analytics, collaborated with an ad agency, and worked hand-in-hand with media buyers to develop/deploy a new TV commercial. Have been integral in boosting revenue generated from Chinese E-commerce stores.

I devised powerful content to maximize the performance of multi-channel marketing strategies to increase client bookings. Over my time with the agency I…Leveraged my skill with Adobe Photoshop and Premiere to create engaging web and social content. Utilized Google Ads to deliver targeted ads and created special templates to design effective email marketing campaigns quickly and easilyRedesigned their website layout, created dynamic website copy & imagery, and crafted new social media content to drive customers sign ups. The changes boosted web traffic, social engagements, and bookings.

I oversaw all corporate social media (Facebook, Instagram, etc.), managing all aspects of each account utilizing Meltwater. For key contributions and achievements, I…Innovated new strategies for content development and delivered new content daily, while actively engaging with social media followers.Completed in-depth analyses of content to glean insights into customer experiences with EVgo services and tailor content.Succeeded in growing numbers of social media followers across all platforms by 5% on average each month. In addition, engagement rose by an average of 10% each month.Was a key member of the team that completely rebranded and renamed over 1K chargers across the United States.

Conducted research at the Congressman’s office analyzing legislative bills, and constituent sentiment towards these policy measures and the Congressman; attended events, interacted with members of the media, met with constituents, and used Meltwater and social media analytics to determine voter and media sentiment. Conducted research on legislative bills using the Library of Congress, Google Scholar, and Pew Research to gather information that would be passed on to legislative aides before being used to inform the Congressman when voting on bills.