Justin Graff Email & Phone Number

Austin, Texas, United States

Build and lead field sales organization of 50+ people across 18 Southwest, Pacific, and Mid-West states.Optimize commercial strategy for revenue generation. Ownership for delivering sales revenue of $300M annually.Improve the lives of adult smokers by switching to JUUL.

Austin, Texas, United States

Socal

Leadership role in business planning and market execution with distributor partners in SoCal. Build programming to generate retail share growth in Chain, Grocery, and Convenience channels.Accountability for 5.5 Million cases of Red Bull annually.Communicate Red Bull strategic priorities to distributor stakeholders.Develop KPI goals and implementation tools to track efficiencies at retail.Analyze IRI/ Nielsen data to pivot and course correct throughout… Show more Leadership role in business planning and market execution with distributor partners in SoCal. Build programming to generate retail share growth in Chain, Grocery, and Convenience channels.Accountability for 5.5 Million cases of Red Bull annually.Communicate Red Bull strategic priorities to distributor stakeholders.Develop KPI goals and implementation tools to track efficiencies at retail.Analyze IRI/ Nielsen data to pivot and course correct throughout annual sales cycle.Track compliance at chain and independent partnership accounts to ensure ROI.Manage distributor budget that includes retail programming, incentives, brand building, and POS.Up-level distributor teams with sales training, teaching, and coaching. Show less

Socal, Arizona, And New Mexico

Drive Red Bull sales and brand strategy within the on-premise distribution network in Southern California, Arizona, and New Mexico. Build business plan with distributor leadership team to reach volume and distribution targets. Create new sales programming and incentives.Manage distributor bill-back process.Ownership of territory budget.Directly responsible for 500,000 cases of Red Bull annually to over 5000 accounts.

Greater San Diego Area

Leadership role in building long term partnerships with the top on-premise accounts in San Diego. Improve brand equity with key decision makers and opinion leaders. Grow territory sales volume by developing key business driving initiatives. Identify, target, and open new accounts. Eliminate the competition.Negotiate multi-year contracts with regional chains.Proactively manage and allocate local budget to create positive market outcome. Collaborate… Show more Leadership role in building long term partnerships with the top on-premise accounts in San Diego. Improve brand equity with key decision makers and opinion leaders. Grow territory sales volume by developing key business driving initiatives. Identify, target, and open new accounts. Eliminate the competition.Negotiate multi-year contracts with regional chains.Proactively manage and allocate local budget to create positive market outcome. Collaborate with several cross functional teams to bring innovative experiences to the on-premise.Work with Young’s Market Company sales force to monitor and correct market deficiencies.* Grew on-premise Red Bull Energy Drink business +10% in consecutive years- 2011 and 2012.* Led regional team in sales volume growth during 2011, 2012, 2013, and 2014 Show less

Greater San Diego Area

Direct the On-Premise sales activities throughout San Diego to build beer volume and distribution within the MillerCoors portfolioFacilitate sales velocity and expansion opportunities with Crest LLC management and sales representatives.Leverage national marketing activities into new distribution, price features, and promotional events.

Socal, Arizona, Nevada, New Mexico

Utilize strong relationship building skills to manage the distribution network in Southern California, Arizona, Nevada, and New Mexico. Maximize product distribution, visibility, and sell through with all wine and spirit brandsSet goals with distributor to achieve monthly, quarterly, and annual depletion targets. Collaborate to develop a road map for success in all on-premise, off-premise, and chain accounts.Actively work with distributor management on inventory… Show more Utilize strong relationship building skills to manage the distribution network in Southern California, Arizona, Nevada, and New Mexico. Maximize product distribution, visibility, and sell through with all wine and spirit brandsSet goals with distributor to achieve monthly, quarterly, and annual depletion targets. Collaborate to develop a road map for success in all on-premise, off-premise, and chain accounts.Actively work with distributor management on inventory, pricing, and programming to ensure an equitable and profitable position for both parties.Develop and maintain sales contact with all major customers and new prospects. Ride with distributor sales reps to oversee execution of local efforts addressing market issues and opportunities. Show less

Socal

Grew entirely new brand of ultra-premium tequila to 1500cs during 1st year in Southern California market. Distribution to 300+ accounts. Call on key On/Off-premise accounts with responsibility for expanding distribution/ volume on priority sku’s. Provide sales training and brand knowledge to distributor sales force. Ride with reps to open new key accounts. Successfully arrange and execute on-premise promotions according to company budget and goals.

Northern Virginia

Manage territory revenue worth $1 million/year working with over 50 chain and off-premise accountsDevelop and maintain brand distribution. Plan and execute growth opportunities for focus brands

Organizational Leadership Certificate, Complete

Bba, Business Management

Education record