On-boarded a team of channel specialists, established a digital marketing framework and produced a content marketing strategy for a Saudi Arabian events organisation.

Delivered specialist marketing technology consultancy to a leading digital agency, playing a key role in reviewing the martech infrastructure for a Pharma digital transformation initiative.

Driving the digital transformation for the platform strategy group, I steered the digital marketing team to revamp our online presence, encouraging growth and enhancing brand recognition.- Implemented campaign strategies, including the introduction of a monthly email newsletter and a feedback survey, fostering customer relationships and driving brand loyalty.- Worked extensively with the Comms and PR team to optimise and leverage multi-channel collateral.- Completed a comprehensive audit of existing marketing technology and operational processes, providing valuable insights for the formulation of a three-year multichannel digital marketing strategy.- Introduced a standardised lead generation sales funnel, seamlessly integrated with CRM (NetSuite/HubSpot) and equipped with an ROI dashboard reporting suite, empowering data-driven decision-making.- Led the successful initiation and execution of a corporate web redesign project, encompassing 22 country sites. This initiative resulted in the introduction of a new website, a robust CMS, and an 80% cost reduction.- Integrated the digital asset management system and the website, enabling automated online distribution of documentation, streamlining processes and enhancing efficiency.- Championed digital best practices across all channels, including SEO and SEM, enabling clear campaign tracking, comprehensive metrics, and enhanced campaign performance.

As Head of the Martech Team, I directed the strategic governance, management, and development of digital marketing technologies across the point-of-care division. This comprehensive mandate encompassed web, marketing automation and middleware technologies, ensuring seamless integration and optimization. - Introduced a standardised lead funnel, seamlessly integrated with Salesforce and MS Dynamics CRM systems.- Managed the execution and deployment of digital campaigns, including landing pages, PPC ads, and forms.- Drove the evolution of the Act-On marketing automation platform across all markets, fostering brand awareness and propelling commercial opportunities.- Steered the evolution of a global web estate spanning 32+ countries and 16 languages, simultaneously optimizing SEO performance. This involved overseeing the development, support, and hosting of the AEM & WordPress content management systems.- Established an executive dashboard reporting system, providing clear ROI insights across all digital channels.- Nurtured a team of six, fostering their professional growth and development.- Advocated digital quality management initiatives, ensuring channel accessibility and adherence to compliance standards

Web development and operational management for global digital environment (Adobe AEM 5.5 - 6.1). Project management, worldwide business support and agency liaison across digital platforms. Marketing Automation (Act-On) and CRM experience (SFDC / MS Dynamics).

Orchestrated the seamless roll-out of a new website across the Asia region, spanning China, Japan, and South Korea, establishing a unified digital presence.

Managed the complete life cycle of web projects, from inception to launch, encompassing planning, business support, and technical guidance. Devised the establishment of a comprehensive web management framework, encompassing project management methodologies, a streamlined intake process, and a robust reporting dashboard, empowering informed decision-making and enhancing operational efficiency. Demonstrated unwavering commitment to global reach, successfully spearheading the roll-out of 18 language websites to cater to diverse local markets.

Managed a team of three developers and introduced a technical roadmap which included a new content management system and a move to .NET based applications. Key responsibilities included the development of the corporate global website (B2B), a number of marketing brand microsites and an e-commerce site (B2C). Defined, designed and launched a company intranet (SharePoint). Budget forecasting and cost centre management also formed part of the role.

Successfully led the development and roll-out of e-commerce platforms across multiple EU markets, encompassing both functional and content aspects. Led and managed an offshore development team, ensuring seamless collaboration and project success. Demonstrated exceptional project management skills, effectively managing project timelines, resolving defects, and implementing change management processes to ensure project alignment and smooth roll-outs. Established robust governance for all EU corporate sites, ensuring brand consistency, compliance with regulatory requirements, and adherence to best practices.

IT operations, support and process management for local and remote systems (AS400's).

IT operations of AS400 and network.

IT operations of IBM Mainframe and AS/400.