Justin Heng

Justin Heng Email and Phone Number

Head of BD & Partnerships | Fintech | Exchange | Crypto | Cefi | Global Markets Experts @ HATA
Justin Heng's Location
Selangor, Malaysia, Malaysia
About Justin Heng

With a robust background in Global Markets Sales & Marketing, I've dedicated my career to bridging the gap between corporate and institutional clients' needs and the vast array of FX and Rates products. My journey has seen me successfully negotiate and provide advisory services across Malaysia and Singapore, catering to diverse clientele from multinationals to local corporations.Merging my financial market expertise with my recent role as the Product Manager at Hata, I've been instrumental in launching Hata's innovative fintech solutions. My passion lies in leveraging technology to innovate, ensuring that organizations remain at the forefront of the industry.I pride myself on my ability to foster strong relationships, both within the team and with external stakeholders. If you're seeking a dynamic professional who thrives in fast-paced environments and is driven by results, I'd love to connect and explore synergies.

Justin Heng's Current Company Details
HATA

Hata

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Head of BD & Partnerships | Fintech | Exchange | Crypto | Cefi | Global Markets Experts
Justin Heng Work Experience Details
  • Hata
    Head Of Business Development And Partnerships
    Hata Dec 2023 - Present
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    -Oversee the acquisition and relationship management of HNWI clients, corporate clients, liquidity providers, market makers, bankers, and associates.-Lead strategic partnerships in the blockchain sector, managing negotiations and project execution.-Foster ongoing collaborations with marketing and tech teams to drive project success and user growth.-Spearhead brand promotion and event planning to enhance market awareness of our platform.-Monitor market trends, identify valuable industry resources, and explore innovative business opportunities.-Research and cultivate relationships with key industry players to strengthen partnerships.-Collaborate closely with management and marketing teams on investment strategies.-Assist business units with media-related activities to secure favorable coverage.
  • Hata
    Product Manager/ Banking Relationship Manager
    Hata Oct 2022 - Present
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Product Manager at Hata-Transitioning from a seasoned sales professional in the financial market to a versatile Product Manager at Hata, I embraced the challenge of diving deep into the blockchain technology landscape. My background in financial markets, combined with determination and dedication, equipped me to spearhead the development of Hata's crypto exchange, ensuring a seamless integration of complex technological and compliance components.Key Responsibilities:1. Strategic Product Development: Led the ideation, creation, and execution of product strategies tailored to the evolving needs of the fintech industry.2. Team Collaboration: Worked closely with cross-functional teams, ensuring timely delivery of high-quality products.3. Market Analysis: Conducted regular market research and competitive analyses to keep Hata at the forefront of industry trends.4. Customer Engagement: Engaged directly with users, gathering feedback and insights to continually refine our product offerings.5. Banking Relationship Management: Managed crucial banking relationships, focusing on account management and optimizing cash flow solutions.Key Achievements:1. Successfully transitioned from a sales role to mastering the intricacies of blockchain technology, infrastructure, and the crypto landscape within a year.2. Played an instrumental role in building a crypto exchange from scratch, understanding and integrating essential components like identity verification, sanction screening, KYC workflows, compliance, risk management, travel rules, and transaction monitoring.3. Implemented efficient project management methods, as outlined here, to enhance project efficiency.4. Led vendor scouting and assessment, reviewing over a dozen vendors to select the most capable and cost-effective solution. Successfully negotiated favorable terms and pricing, resulting in significant savings for Hata. Collaborated with various vendor teams to integrate their services seamlessly into Hata.
  • Hong Leong Bank Berhad
    Global Markets - Corporate Solutions, Senior Manager
    Hong Leong Bank Berhad Sep 2020 - Aug 2022
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    - Proven track record in managing and coaching sales teams to achieve sales targets and grow business portfolios.- Expertise in distributing a diverse range of Global Markets products and providing bespoke services to meet client's hedging requirements.- Strong ability to identify new business opportunities and drive new product development initiatives.- Achieved significant sales growth for newly onboarded clients, growing one account from MYR 2.2mio to MYR 4.6mio in two years and landing the largest sales ticket of the year for two consecutive years.- Managed a personal portfolio covering Corporate and Structured Finance ("CSF"), which included local Large Corporations, GLCs, and NBFI.- Worked with CSF relationship managers on opportunity identification, progression, and closure, leveraging all routes to market to achieve cross-selling objectives and franchise growth.- Distributed a diverse range of Global Markets products, including FX, FX options, IRS, CCS, and Commodities.- Established and serviced CSF clients by providing innovative ideas, timely market information, pricing, and bespoke services based on a deep understanding of client’s hedging requirements (derived from FX exposure and funding).- Reinforced the company vision by tying it to team and individual goals, managing the balance of annual target, personal development, and short-term demands.- Initiated and drove new product development by providing training and knowledge-sharing sessions to relationship managers and product partners.
  • J.P. Morgan
    Cib Sales And Marketing - Local Market Sales
    J.P. Morgan Mar 2012 - Aug 2020
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    - Managed a diverse portfolio of clients, including multinational corporations, local corporates, asset management firms, and other financial institutions in Malaysia and Singapore.- Provided expertise in Rates related structures, FX related structures, FX Options, and eFX platform (JP Morgan Market), achieving top volume ranking from Euromoney FX Poll for three consecutive years.- Offered advisory services on global markets and local regulatory landscape to both local and foreign clients.- Collaborated actively with offshore sales partners in the US, Europe, and Asia, providing foreign clients with accessibility to the MYR onshore market.- Worked closely with the relationship manager, compliance, operations, trading, and structuring team to ensure comprehensive client coverage, including fulfilling client requests for market updates, executing client orders, and providing institutional clients with information about specific products.- Trained and mentored interns and junior team members (1-2 persons at a time, accumulating 8-10 persons so far) on job responsibilities, attitudes, motivation, ethics, personal progression, and values in alignment with the firm's culture, core values, principles, policies, and code of conduct, driving their success and contributing to the firm's growth.
  • Hong Leong Bank Berhad
    Global Market Fx Corporate Sales (Assit. Manager)
    Hong Leong Bank Berhad Apr 2010 - Mar 2012
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    - Possessed a solid understanding of the product and tapped into market information through subscribed information services to ensure a good level of product knowledge.- Priced FX and FX Option structured products using Murex.- Established strong relationships with customers by understanding and anticipating their business requirements and providing bespoke advice and solutions to add value.- Planned and coordinated marketing visits to ensure efficiency in both time and cost.- Monitored sector performance and reported to the Sector Head, discussing business strategy to achieve sales targets and grow the portfolio.- Contributed to optimizing retention of existing business and fostering customer relationships to grow market share or at least maintain it in a highly competitive industry.- Contributed to enhancing the service image of the bank.- Worked closely with other banking divisions (e.g. Relationship Manager, Business Manager, Compliance, Operations, etc.) to ensure the delivery of the best service to clients.
  • Harlows & Mgi (M) Sdn Bhd
    Money Broker For Fx (Senior Executive)
    Harlows & Mgi (M) Sdn Bhd Jun 2008 - Apr 2010
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    - Generate brokerage from clients (Interbank FX traders), in order to ensure achievements in team's objectives.
  • Wz Satu Berhad (Formerly Known As Wz Steel Berhad)
    Senior Sales Executive / It Administrator
    Wz Satu Berhad (Formerly Known As Wz Steel Berhad) Mar 2005 - Jun 2008
    Balakong, Selangor, Malaysia
    -Established new client and maintaining existing customers relationship.-Research and identify new potential customers and ensure requests are met with the highest level of client service. -My greatest achievement in this company is I have exceeded my sales budget (MYR 400k) for 150% during third month of service. - Structuring and sourcing the accurate data from the outdated system; final testing and evaluating the database is accurate and complete.

Justin Heng Education Details

Frequently Asked Questions about Justin Heng

What company does Justin Heng work for?

Justin Heng works for Hata

What is Justin Heng's role at the current company?

Justin Heng's current role is Head of BD & Partnerships | Fintech | Exchange | Crypto | Cefi | Global Markets Experts.

What schools did Justin Heng attend?

Justin Heng attended Campbell University, Tunku Abdul Rahman University College.

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