World's first immersive voter awareness campaign harnessing the ‘power of play’ that empowers and amplifies youth culture’s voice on Roblox to impact the global democratic process.Virtual Vote is a nonpartisan powered initiative of Roblox community creators, developers, digital designers, and agencies that have successfully leveraged gaming to drive new consumers for global brands like The Olympics, NFL Barbie, Forever 21, Fenty, Wal-Mart and The Voice. Now we’re making that work for the world’s biggest brand, the United Staes of America.Gen Z is one of America’s largest blocks with 40 million voters, 16 million of which can vote for the first time in a Presidential election this year. However, only 28.4% turned out in 2021. Virtual Vote’s new experiential approach transforms static messages and too easy to scroll past video into entertaining virtual 3D experiences through games where Gen Z spends the most time, averaging 78 hours per user per month on Roblox (more than TikTok, YouTube and Snap combined).

Discover a better way to delight fans and monetize IP. Award-winning company that strategically creates experiential youth marketing and drives new revenue by innovatively merging gaming, original content and metaverse / web3 technologies. Partners include Forever 21, Barbie™/Mattel™, The Voice™, NBC and JoJo Siwa’s created teen band sensation XOMG POP! (Live Nation tour, 12M YouTube subscribers and Wal-Mart deal). VBG delivers brand transformation, youth culture marketing and new revenue development. Expertise includes: strategy, business innovation, brand building, partnership ecosystem creation and management, game design, digital fashion, trend analysis, marketing, brand repositioning, influencer partnerships, community building and integrating the Metaverse with a brand's physical operations. Key accomplishments include:• Persuaded Authentic Brands’ Group C-suite ($18B portfolio of 50 brands) to enter an emerging vertical and launch Forever 21 into the metaverse • Established Forever 21 as a metaverse brand ranked among Prada, Gucci, Balenciaga, Adidas & Nike in 11 months•Built VBG capabilities collaborating with over 100 person multinational cross functional virtual team in gaming, blockchain, AI, design, digital marketing, influencers, web3 rewards, fashion, and corporate development• Conceptualized strategy and aligned ITV Studios’ global management to expand The Voice™ (airing in 180 countries) into the metaverse:• Cultivated award-winning AI design and marketing campaign for Barbie™ that engaged 313MM consumers at 3x ROI vs. TikTok

Created over 30 reality TV formats and generated $400MM in Fortune 500 brand deals. “It's not TV. It's a way to make money from TV".• Created and sold 36 original TV formats to 20 networks. Highlights include: “Buying Beverly Hills” (Netflix / 2 Seasons), “The Profit” (9 seasons) CNBC’s #1 original series ever, Zoe Saldana’s Marvel “M-Power”, Ron Howard’s “The Great Escape” and produced “The Apprentice” (Seasons 1-3). • Conceived and managed over $300MM branded integration business, collaborating with over 150 Fortune 500 companies (P&G, GM, & Pepsi). Invented an analytical sales marketplace that extracted the highest fees per show reaching $6MM. Structured innovative licensing deals to deliver $110MM in new revenue to brand partners.• Built and managed complex cross functional alliances among multiple studios, IP holders, agents, A-list talent and networks for dozens of projects simultaneously.• Sourced and negotiated IP rights from movies, video games, and toys and adapted them into TV formats delivering new revenue streams.• Trained teams to systematically identify and leverage cultural and business trends as a creative force multiplier. • Built a $2.5MM investment to $20MM P&L and $25MM in brand deals as Co-Founder & Managing Partner of The Hochberg Ebersol Company. • Mentored teams in creative development, sales, IP acquisition, management, & negotiations.

Transformed the Saturn Awards™; Hollywood’s most prominent science fiction award show attended by over 350 A-list actors, directors, writers, into a world-wide live TV and fandom spectacle. Key accomplishments:• Scaled and led operational teams that: o Monetized integrated media sales with 26 studios and TV outlets, top talent agencies, and 10 consumer brandso Secured a network of over 100 genre influencers to market the awards across all major social platforms o Selected and empowered 450-person event team to collaborate across thirty vendors, two live event companies, two digital media firms, communication teams and multi-sector integrated media sales groupo Assembled and negotiated a consortium of 11 streaming platforms to distribute the awards show• Recruited and led media industry C-Suite and award-winning Board of Advisors including Producer of “Star Trek” and Mission Impossible feature films (Robert Orci); Writer “Ready Player One”, “Free Guy” (Zack Penn); CRO of X (Rob Hayes), former CEO of Tribeca Industries (Andrew Essex), President Jellysmack, former President of MTV (Sean Atkins), Academy Award® nominee Kirk DeMicco and Academy Award® winner for “Spider-Man Into the Spider-Verse” (Peter Ramsey) • Results included 2.4MM 18-45 yr. old viewers (nearly 50% more than NBC’s People’s Choice Awards), trending #1 on Twitter (X) and 8.5B media impressions

Led division’s efforts to secure strategic media partnerships (NHL, ABC, Comedy Central). Created the business case and market entry strategy for streaming media content services (which eventually led to Netflix). Evangelized new technology’s benefits to networks, leagues and studios’ C-Suites. Managed client and server deployment teams that created the first ever streaming pay TV service. Ranked in the 95th percentile or higher for every performance review.

Oversaw a team of twelve finance, operation and engineer managers to deploy interactive TV advertising, commerce and customizable programming in North American cable operators. Reported to co-founder of WebTV. Ranked in the 95th percentile or higher for every performance review.

Built the former Communist Bloc’s first private telephone company to 150 employees. Managed the company’s operations, talent development, sales and marketing to expand throughout the Czech Republic, Poland and Hungary. Successfully sold the venture for a multimillion-dollar exit.

Reported to European CEO. Member of executive management team responsible for retail staff across eleven countries.