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Positioned PackDeck as a leader in sustainable building materials through strategic partnerships.Grew MRR 5x with consistent cold outreach and relationship-building.Championed client-centric sales approach, leading to strong long-term client partnerships.

Founded medical traceability softwareGrew business from 0 to 5 enterprise SaaS customers within first six months of launchLed product discovery and customer development effortsDeveloped skills in the Lean Startup Methodology

Managed projects from brand identity to digital to film to packaging Program and produced “strategic blitzes” which are the top of the strategic practice funnelDefined strategic objective(s) and ensure work reflects consumer insightsGenerated and craft project briefs, scopes and estimates

Client: SC JohnsonWorked with global partners to launch integrated marketing communications for multiple brandsLeveraged consumer insights to create both traditional and digital campaignsResponsible for global film productions with locally relevant look and feel

Client: SC JohnsonManaged international marketing efforts for Raid and Off!

Clients: Snickers, M&Ms, Milky Way, Dove, Orbit GumPart of the BBDO Exchange program, working on a 3-month project for the Latin American markets

Client: Cracker BarrelIntegrated campaign development for retail/restaurant Production experience for national OOH campaigns, TV, radio, and digitalManaged local initiatives for New Unit OpeningsCollaborated with Cracker Barrel music label to market musicians as brand ambassadors

Client: Disney Film StudiosResponsible for films’ digital efforts supporting new theater releasesCreated and developed website and banner campaignsMaintained partnerships with companies such as MTV, NFL, Fandango, and Nickelodeon

Client: Sears Holdings CorporationManaged in-store signage, weekly local circularsCreated/developed daily emails supporting the Shop Your Way Rewards programProduced direct mail to Shop Your Way Reward members and B2B partnersFacilitated budget tracking, vendor and client billing, and final reconciliation reportingOrganized timelines for efficient and cost effective planning

Managed workflow and client expectations using project management parametersWorked with Account, Planning, Digital and Creative teams to provide cost effective client solutions within tight deadlines and budgets