Manager, Membership And Direct Marketing
CurrentThe Brooklyn Museum is one of the oldest and largest art museums in the United States. It is a preeminent institution that brings people together through art and experiences that inspire celebration, compassion, courage, and the will to act.In this position, I manage a membership program of nearly 18,000 households, overseeing efforts to acquire, engage, and retain members and donors through multiple channels, including direct mail, email, digital marketing, web copy, print collateral, and more.I work closely with the Director of Membership to establish strategic mailing and production calendars, liaise with external vendors in the production of campaigns, and shepherd campaigns through design and content approval processes, often between many different stakeholders.I also create and review copy related to Membership and Annual Fund initiatives to ensure alignment across channels and impact on constituents, own and maintain the Development-wide communications calendar to ensure coordinated outreach efforts to various audiences, and partner with colleagues across the Museum to build a cohesive marketing and communications plan, ensuring that all efforts not only support member engagement and revenue generation but also reflect the Museum’s fundraising strategy and current voice.