• Manage $48M wholesale business with 30+ accounts across the channels to authenticate brand-heat and capitalize to pay off thru omni-channel marketplace dynamic from Digital to Brick & Mortar, Pinnacle to good level • Solidify inventory level KPI from 13 MOS to 6.5 via ‘Inventory reset project’ in the first year, which projects to turn around the wholesale business by +34% vs. LY with 5.1 MOS in the following year• Expedite brand heat leveraging retail/partner momentum by +7% sold… Show more • Manage $48M wholesale business with 30+ accounts across the channels to authenticate brand-heat and capitalize to pay off thru omni-channel marketplace dynamic from Digital to Brick & Mortar, Pinnacle to good level • Solidify inventory level KPI from 13 MOS to 6.5 via ‘Inventory reset project’ in the first year, which projects to turn around the wholesale business by +34% vs. LY with 5.1 MOS in the following year• Expedite brand heat leveraging retail/partner momentum by +7% sold units growth in FY24 not only to stabilize inventory level, also to keep brand health with brand newness and consumer excitement • Drive ‘Fewer, better, deeper’ strategy on partner of choice to make it impactful with productivity; Optimize from 30+ accounts to 17 accounts with Strategic partners in each Category (Pinnacle, Skate, Lifestyle & MTE) • Oversee the team of 5 people, promoted two members of the team, transferred one of them to the other function • Report directly to VP, General Manager for Vans North Asia (Korea, Japan & Taiwan) Show less

• Managed $97M Running, Football & Outdoor business in 500+ doors across Channels to drive credibility to stand for Sports authenticity in Digital and DTC, to win in Key City Seoul, also wholesale doors to harvest & maximize • Managed the team of 3 people who are in charge of each category (Running, Football & Outdoor/Terrex) • Reported directly to Head of Category planning, Senior Director

• Managed $160M Training & Sportswear & Kids business in 400+ doors across Channels including DTC & WHSL, to land ‘New Adidas sportswear’ to address growing relevance of athleisure based on Gen Z’s occasion• Initiated ‘New Adidas sportswear’ capsule collection to create Hype thru DTC to be scalable in key trade-zone • Managed the team of 3 people who are in charge of each category (Training, Sportswear & Kids) • Reported directly to Head of Category planning, Senior Director

• Managed $130M ‘KR&HK/TW’ business which catalyze integrated Asia market via omnichannel with +19% CAGR, Re-organize geo-driven merchandising function to win in Seoul, scale in Greater China thru harmonization based on organizational, operational and pricing excellence• Collaborated with leadership team to build annual operation plan to fine-tune solid foundation for business needle• Initiated Maximize Musinsa as a strategic partner driving ‘Data into product’ project to be keen to… Show more • Managed $130M ‘KR&HK/TW’ business which catalyze integrated Asia market via omnichannel with +19% CAGR, Re-organize geo-driven merchandising function to win in Seoul, scale in Greater China thru harmonization based on organizational, operational and pricing excellence• Collaborated with leadership team to build annual operation plan to fine-tune solid foundation for business needle• Initiated Maximize Musinsa as a strategic partner driving ‘Data into product’ project to be keen to serve youth • Drove meaningful differentiation & segmentation between the strategic multi accounts thru concept building• Led hyperlocal product brief; ‘One Star Hanbyeol’ and ‘CTAS Dainty Mule’ by +6% SOB as incremental business • Managed the team of 3 people who are in charge of each marketplace (Hongkong & Taiwan) • Reported directly to VP, Head of merchandising for Asia Show less

• Managed $126M Men’s Apparel business in +1,200 doors of Beacon CLC across Greater China, to accelerate ‘the invite to sport’ with innovative story-telling, seasonal opportunity and segmented assortment by dimension• Collaborated with category merchants to maximize seasonal & retail momentum with apparel fitting & style variety, also bring the newness to meet consumer needs

• Managed $83M ‘Strategic accounts’ business for Korea which is No.1 account, drive ‘Less is more’ strategy which invest more depth on top sellers and initiate ‘in-season management’ to supply the market demand; increased revenue by 40%, Sell-thru rate by 15%, also grow market share point from 25% to 30% vs. last year• Collaborated with Geo. to transform ‘Athletic specialty’ as a destination for sneaker culture thru pilot test in ABC mart grand-stage driving ‘look of sports’ with high-tier… Show more • Managed $83M ‘Strategic accounts’ business for Korea which is No.1 account, drive ‘Less is more’ strategy which invest more depth on top sellers and initiate ‘in-season management’ to supply the market demand; increased revenue by 40%, Sell-thru rate by 15%, also grow market share point from 25% to 30% vs. last year• Collaborated with Geo. to transform ‘Athletic specialty’ as a destination for sneaker culture thru pilot test in ABC mart grand-stage driving ‘look of sports’ with high-tier footwear and Tees & caps• Looked for kid’s market opportunity with graduated-school models thru the piloting in ABC mart; Measure, inform to geography and plan upcoming season not only for marketplace, also stable work pipe-line with Geo Show less

• Managed $168M ‘Nike Sportswear’ footwear business for Korea, lead ‘Teen attack’ through multi brand channel by product differentiation & segmentation initiatives with price point optimization; increased revenue by 141%, and grow market share point from 25% to 30% in brand channels • Initiated ‘Sneaker of the week’ to bring the buzz on products through nike.com & flagship stores by building a launch plan; increased additional revenue by $0.2M and marked 72% sell-through rate on an… Show more • Managed $168M ‘Nike Sportswear’ footwear business for Korea, lead ‘Teen attack’ through multi brand channel by product differentiation & segmentation initiatives with price point optimization; increased revenue by 141%, and grow market share point from 25% to 30% in brand channels • Initiated ‘Sneaker of the week’ to bring the buzz on products through nike.com & flagship stores by building a launch plan; increased additional revenue by $0.2M and marked 72% sell-through rate on an average• Led a cross functional team to drive Icons and Franchise management to design icon & franchise map and elevate demand; increased revenue on icons and franchises by 41%• Developed ‘from element to court’ growth strategies by identifying potential business opportunity through analyzing sales and consumer data; achieving 17% and 21% sales growth in department store and multi brand channel• Created ‘Led by styles and innovation’ strategy into Nike SB category and implemented the first category zone into the Nike Gangnam and Nike.com; DTC annually achieved $2.1M, by 109%, multi brand channel annually achieved $0.6M, by 318%, and increased # of doors from over 20 to 100 doors• Empowered ‘Sports style innovation’ with Tech-Pack in 4 seasons to create clear separation against competition; increased revenue on Tech-Pack by 103%, invested on women’s zone and resulting in +$1.5M and 11% on revenue• Focused key classification to ‘Buy now, Sell now’ – Initiating Tee & Caps attack as a retail marketing project through building the headwear destination based on trend analysis and revisiting outerwear strategy to drive innovation via transition strategy; increased revenue on headwear by 105%, tees by 26%, and fleece by 43% • Designed retail end-in-mind consumer right assortment based on space capacity, edited SKUs to amplify stories and drive productivity with credible outfits; increased productivity by 25% and decreased number of SKU by 17% Show less

• Executed account & MPT door-level planning analysis including forecasts, assortment and profitability• Enhanced door-level assortment planning process by creating assortment adoption score-card

• Managed 20+ Nike retail clients total $8M in revenue by designing and implementing business development plans through sales and inventory data analysis and by negotiating sales targets; grew sales by $3M

• 2008 Nike Summer Internship - Key trade zone productivity comparison

• Initiated & guided Barrel x Hawaiian surfboard collaboration with 'Two Crows' which is local hawaiian surf related artistic group, also 'C.C Rider' which is well known in Florida with Legendary surfer Claude Codegen