Justin Lyle-Purdy Email and Phone Number
Strategic Leader ♦ Business Growth Architect ♦ Revenue CatalystFor the past two decades I’ve been driving revenue in Fortune 100 and 500 companies as a sales leader with a deep understanding of business strategy. I've demonstrated an unwavering commitment to delivering significant growth, spearheading innovative go-to-market strategies, and leading teams to exceed their potential.Here’s a snapshot of what I do and what drives me:Strategic Leadership & Revenue Growth: As a business builder, I have consistently driven operations to excellence, most notably building a 50+ person startup within AT&T that generated $302M in net new revenue annually. My approach combines rigorous strategy with a laser focus on achieving results.Innovative Go To Market Strategies:I have a passion for re-envisioning how businesses go to market. In my early career, I transformed my traditional sales roles into multi-channel partner sales organizations that won me opportunities to lead large channel sales operations as my career progressed.Development & Mentorship of Team Members:People are the core of every business and I take pride in mentoring and developing future leaders. Many of my team members have earned promotions, won President’s Club awards, and gained industry recognition under my guidance. I take each person’s unique capabilities into consideration and design a tailored management plan to enable their career success.Strategic Partnerships: Building and nurturing strategic partnerships has been a cornerstone of my career. I have effectively managed relationships across a vast network of key national distributors and 1000s of 3rd party sellers, ensuring mutual success and sustainable growth.Cross Functional & Matrix Management: Prior to leading direct reports, I learned to navigate complex organizational structures and lead cross-functional teams to maximize capability and results. I continue to enhance my team’s capability by leveraging matrix management across the enterprise.I thrive on challenges that require both visionary strategic thinking and exacting execution where growth is a priority for the business.Justin.Lyle.Purdy1@gmail.com 954-205-4061 Business Strategy ♦ Go-to-Market Strategy ♦ Executive Leadership ♦ Mentorship ♦ Matrix Management ♦ Mergers & Acquisitions ♦ Revenue Generation ♦ P&L Management ♦ Thought Leadership
Graphiant
View- Website:
- graphiant.com
- Employees:
- 86
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Director Of Channel Sales, West RegionGraphiantDurham, Nc, Us
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Regional Sales Director | General Manager - At&T + Acc BusinessAt&T Dec 2019 - PresentDallas-Fort Worth, TexasAT&T is a $122B multinational telecommunications company ranked 13th on the Fortune 100.Promoted to lead West Region as General Manager and execute AT&T and ACC Business go-to-market strategy.● Leadership responsibility for 11 direct reports (8 Sales Managers & 3 Sales Engineers); matrix management for 20 team members across Cybersecurity, Field Marketing, Partner Development, Order Management, and Operations; partner support for 8 National Distributors and 3,500 sales organizations.● Own revenue generation, sales strategy, and execution for multi-channel sales across all business segments –AT&T, ACC Business, Cybersecurity, Mobility, and IOT – for Enterprise, Mid-market, SLED, and Small Business.● Accelerated program revenue to $302M annual net new total contract value – 137% of target – to achieve national industry leading position in wireline, cybersecurity, mobility, and IOT sales.◌ Achieved 250% growth over 4 years and 40% growth YOY in 2023.● Built a high-performing team that operates as a 50+ person internal startup; fosters optimal performance by understanding motivations and strengths to build a business plan around each person’s unique capability.◌ Maintained entire headcount as company shed 36% of workforce.● Pioneered pod team model to group existing employees and new hires into collaborative teams maximizing individual strengths to achieve a shared vision and revenue goals; successful model was adopted program wide. ● Developed competitive intelligence strategy to understand competitor pricing and build a dedicated internet national pricing strategy that is driving significant growth. -
National Partner Development Director - At&T Business, Alliance ChannelAt&T Sep 2018 - Nov 2019Oakton, VirginiaRecruited by Channel Chief to rebrand, relaunch, build credibility, and develop go-to-market strategy for national Master Agent and channel partner program.● Matrix management for 40 team members across national sales organization and partner support for 9 National Distributors and ~8,000 indirect sellers.● Spearheaded channel program integration, go-to-market strategy, and relaunch for AT&T/ACC Business brands – removed internal competition, streamlined operations, and accelerated growth 200% YOY.● Clarified program value proposition and messaging for external audience to reinvigorate flagging brand equity, re-build trust with distributors, and re-launch program.● Instituted a Partner Advisory Council to strengthen partner relationships at the executive level and gain critical feedback to accelerate program re-launch.● Guided team to expand mindshare through best practices and exemplary partner support to drive revenue across and Network Services, Cybersecurity, IOT, SASE, and Mobility.
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Senior Manager - Partner Program, Spectrum Enterprise & Time Warner CableCharter Communications May 2016 - Sep 2018Raleigh-Durham, North Carolina AreaCharter Communications is a $54B American telecommunications company ranked 79th on the Fortune 100. Charter merged with Time Warner Cable (TWC) in May 2016 and my employment was retained as continuous from 2003 through 2018.Position elevated to national scope for channel management post-merger. Drove revenue with partners across network connectivity, voice, infrastructure as a service (IaaS), managed services, data center, and application services.● Partner support for one National Distributor and ~750 sales partners and key distributors.● Generated 28% of program revenue out of 24-member team in 2018; $26M annual net new contract value.✶ Sales Accomplishments President’s Club Winner (2016) #1 in Sales nationally (2016, 2018) 2x Channel Manager of the Year awards from National Distributors➛ Telecom Brokerage Inc. (TBI/Appdirect) – 2016; Innovative Business Solutions (IBS) – 2017 -
Senior Manager - Partner ProgramTime Warner Cable Business Class 2012 - 2016Time Warner Cable (TWC) was a $28B American telecommunications company ranked on the Fortune 500.Drove revenue with partners across network connectivity, voice, infrastructure as a service (IaaS), managed services, data center, and application services.Drove revenue with partners across network connectivity, voice, infrastructure as a service (IaaS), managed services, data center, and application services.✶ Sales AccomplishmentsPresidents Club 2012, 2013, 2014 #1 In Sales Nationally in 2012, 2013, 2014, 2015, 2016 Channel Manager of the Year award from National Distributor – Telarus (2012)● Achieved 189% of quota in 2012 after inheriting an underperforming territory (9% prior year); generated 19x revenue. -
Senior Account ExecutiveTime Warner Cable 2010 - 2012Raleigh-Durham, NcTime Warner Cable (TWC) was a $28B American telecommunications company ranked on the Fortune 500.Promoted into the Business Class organization to expand B2B sales volume; subsequently promoted to Partner Manager for earning #1 sales position on East coast by utilizing a channel model.● Deployed a strategic sales model in a cold calling/door knocking direct sales role; attended 20 events per month to identify prospects and developed 25 referral sources within 12 months to create a pipeline of B2B sales.● Built a high-performing territory with broad autonomy to execute by leveraging technology acumen and a strategic sales process focused on building trusted partner relationships.✶Sales Accomplishments Presidents Club Winner 2011(First in region history for mid-market field sales)#1 In Sales in the East Region#2 In the country in % to quota -
Retail Account ExecutiveTime Warner Cable 2007 - 2009Joined Time Warner Cable while completing undergraduate degree and realized rapid success by applying innovative go-to-market strategies of building partner capability and tiered selling model to accelerate sales volume.● Transformed direct to consumer sales role selling voice, data, and video products inside 35 big box stores (BestBuy, Circuit City, HH Greg, Walmart) into a multi-channel sales operation managing 3rd party retail sellers.◌ Gained store management buy-in to train and develop store employees into successful TWC sellers.◌ Created career paths for 12+ retail store employees into direct roles at Time Warner Cable.◌ Deployed contractors and TWC employees as in-store direct to consumer sales representatives.
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Outbound Sales RepresentativeTime Warner Cable 2005 - 2007
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Sales RepresentativeTime Warner Cable 2003 - 2005
Justin Lyle-Purdy Education Details
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Business Administration And Management, General -
Mass Communication/Media Studies
Frequently Asked Questions about Justin Lyle-Purdy
What company does Justin Lyle-Purdy work for?
Justin Lyle-Purdy works for Graphiant
What is Justin Lyle-Purdy's role at the current company?
Justin Lyle-Purdy's current role is Director of Channel Sales, West Region.
What schools did Justin Lyle-Purdy attend?
Justin Lyle-Purdy attended Elon University - Martha And Spencer Love School Of Business, Campbell University, North Carolina State University.
Who are Justin Lyle-Purdy's colleagues?
Justin Lyle-Purdy's colleagues are Quynh Ma, Matt Ayre, Trisha Do, Karen Davis, Amaan Shahpurwala, Srinivasan B, Mudasir Kalhoro.
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