Justin Langley Email and Phone Number

Led Modernization and Development of TMS Platform: Directed the refactor of FreightCenter's Transportation Management System (TMS), moving from ASP.NET to a LAMP stack (Linux, Apache, MySQL, PHP) with Laravel. Managed the transition to AWS hosting for better scalability, stability, and cost efficiency. Oversee multi-national teams using Agile for updates, bug fixes, and new features.Spearheaded Rebuild of FreightCenter.com: Led the redesign of the website, transitioning from ASP.NET and Sitefinity to a WordPress/ACF platform in 2021. Improved technical structure, UX, and SEO. Managed UAT and post-launch monitoring to ensure success.Automated Business Processes: Implemented RPA to reduce manual tasks. Developed an automated billing system generating $1.1M annually by resolving discrepancies between freight quotes and invoices, integrating API and EDI data. Built an automated system in NetSuite to reconcile small variances, reducing financial discrepancies.Developed Customer Re-engagement Automations: Created workflows to email customers who abandoned registration or quotes, recovering leads and improving conversion rates by re-engaging potential customers.Integrated AI Voice Bot for Customer Engagement: Launched an AI-driven voice bot to re-engage leads, using voicemail detection to deliver messages or connect with sales reps. Streamlined lead qualification and boosted conversion rates.Optimized $1M+ Annual Budget: Managed a $1M+ budget, achieving a 25% cost reduction while supporting nearly 100 employees and 5,000+ daily website visitors.

Managed TMS Development and IT Operations: Led the ongoing development of the ASP.NET-based TMS, leveraging CI/CD practices to introduce new features and refine workflows. Directed optimization of the IT infrastructure, implementing redundancy measures and moving toward cloud-based solutions.Agile Development Leadership and Cross-functional Collaboration: Facilitated Agile practices, including sprint planning and daily stand-ups. Authored user stories and requirements, incorporating stakeholder feedback to drive continuous improvement. Partnered with various departments to deliver user-centric solutions.

Directed significant improvements to FreightCenter's website and Transportation Management System (TMS), both built on ASP.NET, to streamline the quoting and booking processes. Led usability testing and user research to identify pain points, enabling targeted design changes that improved navigation and reduced the number of steps needed to complete tasks. Collaborated closely with developers to implement functional enhancements, simplifying the user interface and making key features more accessible for sales agents and customers. Oversaw the creation of wireframes, prototypes, and high-fidelity designs, ensuring alignment with business goals and user expectations. These efforts resulted in faster transaction times, improved user satisfaction, and increased conversion rates.

Revamped Brand Identity and Digital Campaigns:Led a comprehensive rebranding initiative for FreightCenter, transforming sales sheets, pamphlets, brochures, and trade show materials to present a clean, cohesive, and visually appealing brand that aligned with the company’s core values. Designed trade show booths, banners, pop-up stands, and supporting collateral to create a consistent look across all marketing channels. Managed the production process, from material ordering to coordinating with printers, and conducted press checks to ensure high-quality results.Developed landing pages and digital assets for a $2.5 million annual Google AdWords campaign, using A/B testing to improve ad performance and conversion rates. Monitored campaign results, analyzing data to identify trends and continually optimizing designs and workflows for increased effectiveness. These efforts not only strengthened the brand's visual identity but also contributed to a measurable increase in lead generation and customer engagement.

Led Design for New Direct-to-Consumer Sales Channel: Hired to spearhead the design of Sagicor's new direct-to-consumer life insurance sales platform, focusing on creating an intuitive user experience for quoting and purchasing insurance online.Developed User-Centric Design Solutions: Created wireframes, clickable mock-ups, and high-fidelity screens to map the user journey and demonstrate the flow of the insurance quoting and purchasing process. Emphasized ease of navigation and accessibility to enhance the overall customer experience.Collaborated with Cross-Functional Teams: Partnered with business analysts, project managers, legal & compliance teams, and senior executives to identify pain points in the customer journey. Worked to streamline the purchasing process, resolve bugs, and address potential issues customers might encounter.Enhanced Customer Journey and Process Efficiency: Conducted usability testing and gathered feedback to continually improve design iterations. Focused on reducing friction points in the user experience and ensuring compliance with industry regulations, resulting in a smoother and more efficient sales process.

Savtira was a technology startup that offered streaming of movies, video games, and music, competing with platforms like Apple iTunes and Steam. The company ceased operations in April 2012.Led Design for Sales and Marketing Materials: Created customized sales decks, proposals, business cards, brochures, trade show booths, pop-up banners, email campaigns, and online ads. Managed relationships with printers and vendors to ensure high-quality, on-budget, and timely delivery of materials.Designed Mobile App for Digital Media Streaming: Led the design of a mobile app and digital storefront for browsing, purchasing, and streaming movies, music, and video games. Developed flowcharts to map user behavior, wireframes, clickable prototypes, high-fidelity mock-ups, and final design files. Collaborated closely with business analysts to document project requirements and craft user stories based on personas. Worked with an external development team to implement the designs into a fully functional application.Supervised Junior Designers and Maintained Brand Consistency: Directed the work of two junior designers, providing feedback and guidance to ensure consistency in visual style and messaging across all design projects. Reviewed and approved artwork, making sure it met quality standards and aligned with the company's brand identity.

Established and Led the In-House Design Team: Hired as the first in-house graphic designer and built a design team of six graphic designers and one traffic coordinator. Managed over 1,000 projects per season in a dual role as a hands-on designer and team leader, overseeing project execution from concept through to completion.Developed and Executed Seasonal Advertising Campaigns: Conceptualized new advertising campaigns for each season, creating comprehensive style guides and design templates. Worked closely with executive leadership to align creative strategies with the team's values and revenue goals. Ensured consistent brand messaging across print, web, email, and television platforms, enhancing the team's visibility and fan engagement.Led Cost-Saving Ticketing Initiative: Pioneered the transition to digital printing for season ticket books, optimizing the production process by consolidating three separate print and mail runs into a single, high-quality package. Introduced personalized tickets featuring members' names, resulting in a $25,000 reduction in printing expenses while enhancing the customer experience.Designed a Wide Range of Marketing and Promotional Materials: Created season tickets, billboards, in-arena signage, pole banners, magazine ads, newspaper ads, in-game programs, media guides (300+ pages), email campaigns, and online banners, ensuring all materials reflected the brand's visual identity.Directed Photo Shoots with NHL Players: Art directed and coordinated multiple photo shoots involving team players, collaborating with photographers on-set to capture images that met campaign design requirements. Retouched photos to ensure high-quality visuals for marketing use.

Led Multi-Year Advertising Campaigns for Las Vegas Casino: Conceptualized, pitched, and executed successful advertising campaigns for a major Las Vegas casino, producing designs for magazine and newspaper ads, billboards, on-property signage, online banners, splash pages, and email blasts. Ensured campaigns effectively targeted different audiences to drive engagement and increase casino visits.Designed Themed Direct Mail and Promotional Materials: Created uniquely themed direct mail pieces for monthly gaming tournaments, as well as promotional materials for locals, Player's Club members, and out-of-town guests. Developed eye-catching designs that incentivized participation and increased casino traffic.Directed Photo Shoots and Image Retouching: Oversaw multiple photo shoots involving live models, providing on-site art direction to ensure visuals met campaign requirements. Retouched photos for integration into national advertising efforts across print and digital channels, maintaining high-quality visual standards.Managed Vendor Relationships and Print Production: Coordinated with local and national print vendors to secure competitive pricing, high-quality output, and timely delivery for all printed materials. Handled negotiations and resolved quality issues as they arose, and conducted press checks to ensure color accuracy and consistency.Supervised Junior Designers and Maintained Brand Consistency: Led a team of two junior designers, managing project schedules and workloads. Reviewed all completed work to ensure adherence to brand guidelines and project specifications, maintaining a high standard of quality across deliverables.

Created a Variety of Marketing and Promotional Materials: Designed product catalogs, direct mail pieces, brochures, flyers, and large-format posters, ensuring high-quality visuals and clear messaging to support marketing efforts.Enhanced Product Imagery for Advertising: Silhouetted, retouched, and composited product photos for use in magazine and newspaper ads, delivering polished and visually appealing images that met advertising standards.

Designed Marketing Materials for Local Businesses: Created business cards, letterheads, flyers, and direct mail pieces for a variety of clients, including nightclubs, restaurants, bars, and other local businesses, ensuring visually appealing and impactful designs.Produced Large-Format Posters and Managed Print Quality: Designed large-format posters and oversaw the printing process to guarantee high-quality final output, ensuring consistency with design standards.Retouched Photos for Advertising Use: Edited and retouched photos to be used by other designers in advertisements, enhancing the quality and visual appeal of the imagery.