For 6 months, I interned at AUDI AG's Digital After Sales & Strategy department on corporate level in Ingolstadt, Germany. I collaborated with project owners on different digital after-sales projects of the Smart Service, Digital Retail After Sales, Artificial Intelligence, and Accelerator Organization initiatives. My tasks included operationalizing intelligent vehicle-based services, creating business status reports for top management and conducting business analyses (e.g. competitor analysis, opportunity analysis, global sales analysis). As well, I supported the development of an overall Digital After Sales strategy by conceptualizing, setting targets, and developing a KPI tracking system. Additionally, I had an OKR project management role, in which I defined targets with the project owners, tracked quarterly progress, and organized review meetings. I also created marketing & training videos for external stakeholders and helped prepare for an international AUDI after-sales fair. This internship provided me valuable insights into corporate strategy and digital after-sales business which is applicable across various business fields and industries.