(Product Acquisition - $XXM)Justin leads the marketing team and GTM operations at Machinify.Product Marketing- Launched GTM campaigns helping expand Machinify's pipeline by over 7X and driving $xM in closed deals and $xxM in pipeline.- Messaging & Positioning: Developed company-wide and product-specific messaging & positioning utilized across all internal and external assets (e.g. sales enablement, events, digital marketing).- Persona Research: Performed extensive persona research and mapping (to prospects and current customers) informing GTM campaigns and target accounts.- Sales Enablement: Created and launched new sales enablement to increase win rates and decrease sales cycles.PR: Coordinated Machinify’s PR launch following the acquisition of Machinify’s Auth product by Evolent. - Organic Social: Established and growing Machinify's social presence (75% growth).Events- Launched events & webinar programs driving xx+ SQLs and $xxM in pipeline.Content:- Built content engine establishing Machinify as a thought leader in the space of healthcare administration (decreased time in discovery phase by over 50%).Outbound Program: - Developed and launched Machinify's outbound / SDR capabilities targeting US healthcare payers (success on first campaign launch).GTM Operations: Leading Machinify's sales and marketing operations establishing GTM metrics baselines (onboarded HubSpot, LI Sales Navigator, Demandbase, and Seamless.AI).

The Underscore Core is a curated group of exceptional entrepreneurs, executives, andexperts who work in partnership with Underscore VC, an earliest stage venture capital firm, toidentify transformative entrepreneurs and support them as they build iconic companies. CoreMembers have collectively built hundreds of companies, created thousands of jobs, servedmillions of customers and created billions of dollars in value for their stakeholders.

(IPO - 2023)Established Klaviyo's product marketing function focused on developers and a customer data platform (expanding the team and cross-functional stakeholder group). My role included: - GTM Strategy & Execution: Lead all GTM efforts around Klaviyo's developer offerings (launching 5+ new product offerings).- Persona Development: Researched and identified leading personas to address with new product offerings / GTM tactics.- Market & Product Research: Determined what products and effective GTM tactics to create based on 1:1 and group research; drove the analysis of the customer data platform (CDP) market leading Klaviyo to build and launch its own CDP.- Content & Enablement: Worked with sales, sales engineers, and marketing to create exciting content to drive product awareness and engagement.- Developer Portal Redesign: Led redesign efforts in collaboration with design to revamp Klaviyo's Developer Portal to streamline user engagement and increase API adoption.- Created the developer-specific marketing funnel and identified leading growth metrics of success.- Established developer-specific marketing channels growing channels growing channel participation 50%+ MoM.- M&A: Assisted in the acquisition and onboarding of Napkin.io, Klaviyo's first acquisition.

Served as the Product Manager and GM of the Teamworks Platform (Marketplace & Developer Tools)- Management: Led a cross-functional team spanning engineering and product in the buildout of Teamworks' platform offerings.- Strategic Planning: Created the growth plan for Teamworks to evolve into a platform offering (from multi-product to platform).- Marketing Content: Created new marketing content and channels to showcase Teamworks' new platform offering.- Product Research: Interviewed stakeholders across the globe at leading sports organizations (professional and collegiate) to determine what problems to solve and specific products to address them.- Branding & Positioning: Collaborated with Teamwork's senior leadership to revamp the company's branding / positioning.- M&A: Led the acquisition of Notemeal, a leading sports diet / nutrition software through LOI (acquired board approval).

Focus Area: AR Platform / Shopping (building AR products to improve the Instagram and Facebook eCommerce experiences).Day-to-Day:- Product Strategy.- User Experience Research.- Go-to-Market Strategy Creation.- Value Proposition Development.

Inbound:- Product Strategy Development & Launch Plan Creation.- Market Analysis (industry expansion of current product offerings; market opportunity sizing).- Customer Segmentation.- Competitive Analysis.Outbound:- Go-to-Market Strategy Development.- Value Proposition Creation.- Incorporated Data Measurement into GTM and Product Evaluation.- Market Campaign Generation (collateral building; audience targeting; channel determination; marketing plan execution).

Concentrations:- Marketing: Market Analysis & Strategy.- Corporate Finance.Involvement:-Co-President of the Fuqua Beer Club.-Fuqua on Board (Non-profit Consulting for Triangle Brass Band).-Career Fellow (Career Mentor to First-Year MBA Students).-Fuqua2Duke Fellow (Mentor Duke Undergraduate Students).

- Current State & Gap Assessment.- Competitor Analysis.- Data Analysis Evaluating Opportunities for Growth.

Project Experience:- Strategic Planning and R&D Investment Strategy.- SWOT & Competitor Analysis.

Deloitte Consulting Innovation (Product Mgmt): Deloitte Wearable Technology Solutions- Built Deloitte's first wearable technology business focused on bringing smartglasses (e.g. Google Glass) to the market where our team developed software for B2B clients. - Product development and research.- Business Development.Clients span federal agencies as well as leading US healthcare, energy, and technology companiesProject Experience:- Business Model Transformation & Technology Design.- M&A Business Model Design.- Supply Chain Spend Analysis.

Clients span federal agencies as well as leading US healthcare, energy, and technology companies Project Experience:- Retail Technology Hardware Assessment Utilizing Data Analytics.- Integrated Electronic Health Records Design.- Hospital Workflow Analysis & Performance Quality Assessment Tool Buildout.-R&D Strategy Development.

- Assisted in clinical trials by examining the effect of novel pharmaceutical drugs that are believed slow the progression of chronic lymphocytic leukemia (CLL).- Collaborated closely with MDs, PhDs, and process engineers to develop, manage, and streamline cancer cell analysis.

- Analyzed business metrics (e.g. revenue streams, sales cycle) in an effort to increase revenue of healthcare clients.- Designed and reviewed a variety of expansion scenarios for large health service providers in NJ.

- Analyzed and designed experiments to show how different additives influence the storage capabilities of Li-ion batteries.- Directed research project progression based on the outcome of laboratory results.- Generated a publication based on my research findings in the Journal of Physical Chemistry.