Parts procurement software application - Leading a team to increase growth and reduce monthly churn by iterating new features and creating value within our SaaS offering. • Led the development of PartsTech's B2B growth product roadmap, integrating customer insights and competitive analysis to prioritize features, increasing conversion rates by 4% and reducing churn by 2%.• Established technical requirements and acceptance criteria, collaborating with engineering and architecture teams to align product functionality with business objectives.• Enhanced platform performance and user experience through iterative improvements using LaunchDarkly and A/B testing, based on real-time data.• Conducted cost-benefit analysis for AI features, strategically advising against high-cost implementations, optimizing product viability and aligning with company goals.• Worked with shop management systems and suppliers to implement 0-1 automatic connection feature

Unified Communication as a Service Co - B2B - Owned the product direction and led two team initiatives for e-commerce onboarding new users to native application for MVP product line.• Defined and communicated product vision for RingCentral’s e-commerce onboarding experience, increasing conversion rates by 20% by refining user flow and optimizing taxonomy.• Created a technical product roadmap, coordinating with UX and engineering to align features with user stories, prioritizing improvements that drove customer satisfaction.• Built a robust A/B testing framework, increasing activation rates by 20% and enhancing onboarding processes for higher retention.• Achieved above results with use of testing template and rigorous analysis. Prepared for new onboarding flow and identified complicated step to the beginning of process.• Conducted competitor analysis to identify feature gaps, ensuring product competitiveness and alignment with evolving market demands.

A Multi Housing Management Platform Co. - Managed online presence and integration of internally acquired applications and new payment systems. Used data-driven decision making to increase order conversion and revenue. Managed project P&Ls and teams.• Leveraged data-driven strategies to increase conversion and revenue.• Achieved a 20% increase in conversion rate within 7 months.• Boosted take rate of additional coverages by 20% year-to-date.• Grew overall policy sales by 17% year-to-date.• Designed tests to improve multiple key metrics across the platform.• Enhanced NPS by implementing self-service options, empowering users on the website.• Reduced demand for human support by creating in-demand features on eRenterPlan.com, decreasing calls and emails.• Managed project budgets quarterly, optimizing resource allocation to meet budget and timeline goals.• Successfully led a high-visibility project across multiple product portfolios, delivering it early and under budget.

Managed the implementation, deployment, and iteration of Salesforce for New Western Acquisitions•Defined requirements for Salesforce’s national rollout at New Western, achieving 100% adoption across teams and improvement in user engagement.• Developed and managed sprint roadmaps, ensuring high-impact features aligned with business needs and optimized delivery timelines.• Conducted focus groups to capture VOC insights, informing product iteration and ensuring features met end-user expectations for optimal customer experience.•Negotiated contracts to achieve 20% vendor cost savings, streamlining deployment and coordinating effectively across teams.

A Digital Yellow Page Company - Marketed and managed 8 SEM products with $370M gross annual sales. Delivered presentations to multiple stakeholders on features, benefits, and financial health of products producing increased profit margins.• Drove $80M in revenue migration to a new platform, achieving a 30% boost in gross margin.Increased net margin for the entire product line from $7M to $60M within two years.• Developed high-impact roadmaps and prioritized work, transforming an SEM product into a top-margin performer in the digital portfolio.• Enhanced customer retention by designing an algorithm to identify and manage high-risk accounts.• Created and refined agile and waterfall user stories focused on customer needs, reducing risks and improving product relevance.• Presented product performance insights to executives, resulting in increased profit margins and better stakeholder alignment.• Led the development and launch of client-facing communications to attract new customers and engage existing ones.• Built and delivered the Estimator Platform, the main internal client tool, streamlining processes and enhancing team efficiency.• Enhanced user experience on the client-facing portal based on customer feedback, improving usability and engagement.• Authored Business Requirement Documentation to guide innovative solutions for new product launches.

Supervised a team of 25+ account managers in caring for all ranges of our SEM Product and other digital products (SEO, Display, Social).● Created priority work for the largest SEM product (Build, Optimize, Proactive, and Reactive disciplines) with a team of 30 individual contributors.● Reported weekly to product managers on the health of the SEM product. ● Created multiple operational improvements for managing the product through new software and systems.

• Daytime manager- Managed multiple departments with annual sales of $20 million• Overnight manager- Managed the store with overnight personnel ~ 40 associates• Directly managed product placement, inventory, and payroll to hit profitability on a daily, weekly, and monthly basis• Hired, fired, promoted, and help guide associates to the professional goals they had laid out for themselves• Worked with all levels of management to achieve the goals set for the store• Actively managed profit/loss through multiple strategies

• Sell multiple banking products to our clients through advising the client of the opportunities that were available at Wachovia• Educate myself of the current conditions of the banking market to advise my clients in a more efficient manner• FDIC expert for my clients to help advise them through the banking collapse of 2008