Designed, coordinated, and executed comprehensive digital marketing initiatives including ad buys, social media strategy & email campaigns.Launched and managed initial TikTok campaign & content team. Generated 100,000 completely new followers, 3.5+ million views, 9000+ new leads, and solidified our brand as a thought leader in just two months. Collaborated on nearly every piece of content released, repurposed content from other platforms, produced new & trending content, and coordinated with community of past volunteers.Analyzed data related to lead journey, community engagement & organizational operations—and then created proposals for solutions to present to leadership.Refined and automated CRM usage across organization to streamline lead journey and simplify processes for other employees to access data and accomplish tasks.Developed a custom, full stack web app (React) to replace previous volunteer portal alongside small team. Built out various web pages to capture new leads, provide information & promote the brand with custom theme on WordPress instance.