Cult and Classic is a specialist vehicle retailer and compliance workshop that has been buying, importing and selling rare cars globally since 2007.Whilst we started by simply importing cars, things have grown since. In 2022, we setup a physical showroom and our compliance workshop that certifies new and used import vehicles. Our facility is located in Mittagong in the Southern Highlands district of NSW – an hour from Sydney.We have around 10-to-15 cars in stock and for sale at any one time. If you want something specific, we can also find, import and certify your dream car!We also import parts directly from Japan via sea freight. Lastly, our content side of the business takes stories and make them real. We aim to tell the real story of the car enthusiast without the capitalism, without the hype, and without the clique.As avid car collectors ourselves who've owned over 250+ cars personally – we cannot wait to share our world with you!

Previously leading Peugeot & Citroen's product and pricing strategy in Australia.Achievements : - Acted with marketing / agencies to ensure all teams are briefed on the product and deliver based on key insights.- Establised clear product positioning for both PSA brands within the Australia market.- Successfully led the return of Peugeot into the LCV segment.- Launched multiple new product into the market, including a flagship SUV and passenger car for both brands.- Streamlined and rationalised PCA's overall product offering.- Introduced lifecycle management to the product portfolio. - Assisted training + sales to establish best practice product training.- Collaborated with marketing / agencies to ensure all teams are briefed on the product.On going tasks include :- Acting as the organisation's spokesman on product to the press, media & dealer network.- Negotiating vehicle pricing with Groupe PSA in Paris.- Continuing to study, plan and launch new vehicles into the marketplace. - Planning product lifecycle updates - special editions, MY changes + updates.- Ensuring technical, homologation and commercial teams are aligned with regard to future planning.

Employed as the social + content lead for Subaru Australia's marketing department.- Developed Subaru Australia's social strategy.- Elevated social to become a key media channel, and truly considered in the path to purchase / customer journey by all stakeholders and agencies. - Drove high-efficiency media via programmatic social buying.- Introduced social metrics into wider business analysis and reporting tools.- Created product sentiment reporting powered by social listening. - Led the development of localised content assets to support new product launch, retail campaigns + product lifecycle updates.- Activated events via live coverage, updates and exclusive content to fans.- Assisted the Subaru Motorsport team with on-ground activations and marketing support.- Partnered with Facebook to trial new, exclusive ad formats via bespoke content. - Managed stakeholders (CRT) to ensure the brand experience was consistent for both prospects and owners.

Employed as a Digital Marketing Executive at Kia Australia's headquarters, in the Brand and Advertising department.- Strategised and executed innovative Social + Digital marketing campaigns aligned to key business objectives.- Led the development of the Social Media strategy and content, including the integration of CRM.- Managed online customer cases with CRM + customer care.- Ensured all Social + Digital online activities track to set KPIs via in-depth weekly, fortnightly and monthly reporting to senior management and overseas departments. - Assisted Product on an ad-hoc basis- Managed internal stakeholders and external agency relationships.- Allocated and monitored budgets for Social media and advertising costs.- Approved Social & Digital advertising creative ensuring Kia’s CI brand guideline is followed.- Educated the wider business on the importance and potential of Social + Digital advertising, and its place in a well-rounded marketing strategy.

Freelancer on the Mentos, Gerni and Valvoline accounts.- Produced social content and copy across all three brands.- Provided social content strategy and recommendations.- Interpreted analytics / data to assist post campaign analysis reports.- Assisted in pro-active pitches to support each social channel.

MAXMEDIALAB is a premium full-service agency developing media strategies and effective communication solutions for luxury, fashion and beauty brands.Client - Audi Australia- Developed cross-platform social content strategy; growing Audi Australia's Instagram position to #1 luxury Auto brand in Australia.- Achieved KPI by producing Facebook content that maintained Audi Australia's #1 position as 'most engaged auto social page'​ for a second consecutive year.- Worked with the Social Media Executive to conceptualise and develop Social Media campaigns.- Managed Audi Australia retail campaigns across Social Media.- Won a finalist award with MML & Audi Australia at the World Luxury Awards for the Audi S8 campaign)- Collaborated on multi-agency briefs to develop creative messaging hierarchy and overarching communications strategy.- Pushed Audi Australia to become Instagram's first luxury auto ad partner, during the first wave of Instagram advertising in Australia.- Partnered with Facebook Australia to devise strategies & world-first pilot campaigns to maximise social media as a business tool.- Member of the creative team responsible for Audi Australia's Instagram ad campaign.- Interpreted insights to provide recommendations and optimise Social content & strategy.- Conceptualised Direct Marketing pieces.- Managed the client face-to-face on a weekly basis.

Matespace / MotorCulture is Australia's largest automotive social network with 1 Million Australian unique browsers each month. (Nielsen)Clients - Microsoft, Yahoo!7, Valvoline, Yokohama, Motul Australia.- Developed social content strategy.- Managed communities on social media.- Project managed monthly 'Auto enthusiast' events at venues across Australia.- Organised an Automotive events calendar.- Written press releases for numerous Automotive clients.- Engaged media on behalf of the client and managed relationships with media & press.- Created copy for digital and social assets.- Coordinated a team of freelance staff to provide content.- Attained SEO / CMS experience (Joomla! / Wordpress / Drupal).- Managed the production of assets, both video and static photography.- Interpreted insights and analytics to improve content.- Subbed assets from the client.- Applied Automotive technical knowledge to campaign conceptualisation.

Express Media Group houses a large Motoring department, with a 30+ year history in Australian Print.Titles: Zoom Magazine, Fast Fours, Extreme Performance, Hot 4s, Aussie hot rods, Street Commodores and Aussie Choppers. - Introduced Social media to the Motoring department. - Produced creative, advertorial and journalistic copy for monthly-issue titles.- Collaborated with advertising clients to develop advertorial concepts and content pieces.- Converted advertorial concepts to executed content stories in print.- Sub edited the department's copy.- Solely managed the magazine's event calendar, including logistics and preparation. - Attended events as PR for magazine titles.- Managed content production by freelance writers..- Maintained a large physical archive of data.