Cannonball Digital was created to challenge the way things have always been done. We’re an that’s agency that’s curious, quick, strategic, accountable—and we deliver real results. Oh, and we’re also pretty fun to work with, too. We stay curious about our clients and our craft, really listening and learning the nuances of our client’s business goals. That’s how we tailor strategies that hit the mark and deliver messages that ring true to who you are.

Retail business at Dealer Inspire to Major Accounts. Challenge & Opportunity accepted! Working with auto dealers in communities of 5,000 to the largest dealership groups in the world. I'll take that experience. Learning & growth, continued. Having an opportunity to work with CMOs, VPs, Directors and still connecting to GMs, Sales Managers at dealerships led to an awesome experience I'll treasure forever. Leading the best of the best, yes please. I learned so much from our clients. AND so so much from our team. But, the itch and idea of being my own boss kept creeping into my brain. 20 years in the professional world. Life changing moments led to the next chapter...Cannonball Digital was born.

Back in the saddle at Dealer Inspire! This time, Tier 3 was the opportunity. A quick 10 months to help build a newly designed website and online ordering app for a 200+ location franchise, check. As digital & advertising evolves, you better be prepared to learn. Invest in the commitment to life's journey of always learning. I'm in. I was blessed with an opportunity to lead a team of extremely talented folks. We delivered some unique digital & website strategies that helped auto dealers grow their business. The technology at DI helped for sure - they built, and still build, the best automotive technology. The people, yeah, the people. I was able to learn and grow with some truly amazing co-workers. And, we also learned from auto dealers. What mattered to them. Effective advertising. How we could help drive change. The best dealers had a process to back it up. Always evaluating, always evolving. Public company acquisition up next. Hello Major Accounts!

In a fast 10 months, I worked with the team to redesign their website & online ordering app - and launch a fully integrated online marketing campaign. We also introduced a modern local store marketing strategy and program for franchisees. We successfully launched a new lineup of food offerings as well! Great experience and great people.

Agency director owned by an automotive dealer in my hometown. Check. Newly found passion for advertising + automotive + training. Check. Next up, work for a startup company that builds amazing websites and provides digital advertising services. Employee #57. (2020 they should be around 700+). Check. I learned at an accelerated speed. I was fortunate enough to work with Tier 2 Honda & Acura Associations throughout the US. Taking my previous experience in Tier 2 and complimenting with some of the largest in the world was amazing. I learned so much so fast. I traveled constantly. I experienced first-hand what it truly meant for startup to corporation. The road warrior life caught up quick. I wanted something new, so I turned back to what I knew - the restaurant world. Specializing in custom web solutions via website design & implementation, SEO, SEM, advanced analytics, social strategies and conversion optimization, Dealer Inspire has the right custom solution for your business.DI provides inbound marketing strategies that will ultimately turn your business into a “Trust Agency,” thus increasing conversions, consumer loyalty, and satisfaction. Launch also has great partnerships, which together can provide a complete 360° synergistic marketing solution. It’s proven that a synergistic or “Complete” strategy across all marketing mediums enhances recognition and effectiveness of advertising.Why say “real life, not theory”? Simple. The core strategy we implement is based off a proven system tested by the people in launch at retail and B2B settings. The process was time tested and now has been built upon to give client’s an ultimate digital marketing solution.

Going from Account Executive (sales basically) at an ABC station, 100% commission to being responsible, with partners, for 100+ team members was challenging & fun. We failed a lot. We learned a lot. We grew a lot. Opening a new restaurant in 2008 was interesting. We didn't know what was to come. 2009 was rough, one of the hardest years in my life. We simply grinded it out by working 80+ hours / week. It was more mentally exhausting than physical. Around 2010, we started thinking differently. Better. Work smarter not harder. We still worked hard. Having some perspective on what we were doing was good - having the why we were doing it was better. We focused on culture. Our employees. Training. Engagement. Listening. We focused on our guests. Asking questions. Listening. Evolving. It was the game changer we needed. Profitability, employee satisfaction, guest surveys all went in a positive direction. It wasn't easy. It was definitely worth it. Our goals were to provide a legendary experience for our guests with awesome food and service, to prepare our employees for all stages and aspects of life, and to have fun and work hard!

What's next? 80 hour weeks. Marriage. Kids. I went from operating partner to silent partner. What was I going to do next? Clueless. Networking. Chamber of Commerce. Mentors. Friends. Get up, get out and find a way to provide value to others. I once heard my next opportunity will come from within my current network. Great advice. I had the fortunate opportunity to work for an auto dealership and help with their training. I moved over to their agency they owned and learned about the life of an advertising agency. I'll be forever grateful to work with awesome people at the agency and dealerships. 3 years of working with Tier 3 dealers and Tier 2 associations. Hello new passion, Automotive. I always had (and still do) a passion for Advertising. And Training. Mix in Automotive and the Hedgehog was complete! VVI Auto was a nimble group of innovative and hard-working people who provide communication and interactive services to enhance and improve business performance.

Basically my first job out of college. Started with a telephone list and all the businesses nobody else wanted. My first year resulted in learning what a true Cold Call meant. In the beginning, I just showed up and winged it really. I trusted my "people skills" to get me through. Fail. Then, I started paying attention to what the successful AEs were doing. I started reading. I started having coffee with successful professionals. Success followed shortly after. Top Gun Awards in consecutive years (top salesperson).I learned how business owners, general managers, sales managers, etc thought, acted and behaved. I learned how to ask quality questions on what was important for their business - employees and customers. One day my phone rang. It was my best friend. "Hey dude, we have an opportunity to open up a restaurant!" Next chapter begins. Hello entrepreneurship.