Justin Malloy Email and Phone Number

Spearheaded end-to-end product development and launch initiatives, driving innovation for technical training products aimed at first responders and safety professionals.Led cross-functional teams to deliver new products, including small enhancements, technical refreshes, and entirely new offerings, ensuring on-time delivery and market readiness.Revamped product documentation, including technical spec sheets and product proposals, resulting in improved clarity, accuracy, and organizational efficiency.Overhauled the product price list to enhance usability, clarity, and detail, streamlining sales processes and improving customer interactions.Established KPIs and created comprehensive reporting mechanisms across the product portfolio, enhancing visibility into product performance and supporting strategic planning.Developed and refined sales tools to better communicate product value propositions, supporting the sales team in driving growth.

Managed comprehensive product portfolio of Fire Training Tools for First Responders and Safety Professionals throughout North & South AmericaDeveloped key messaging for each product, applying a strong understanding of the market, the consumer, and needs the products fulfillManaged creation and upkeep of sales collateralKey stakeholder in the New Product Development team, from idea generation through market launch, following a stage gate processHelped develop comprehensive week long sales training program to assist with on boarding internal sales and dealersHelped plan and execute complete company rebrand as part of corporate restructuring and portfolio consolidation in the span of 12 months

Developed and executed multi-channel marketing plans for North & South America, ensuring marketing initiatives and priorities aligned with EBITDA targetsStreamlined marketing spend to maximize ROI and ensure budget alignment with revenue pipelineCreated advertising campaigns to help drive Brand Awareness and Lead Generation. Digital, Print, SEO, and Social MediaManaged major overhaul of sales collateral to refresh branding, streamline content, and ease internationalizationDeveloped and launched comprehensive Data Asset Management platform to support sales globallyExtensive experience planning and executing trade shows, from small simple inline booths to large elaborate island boothsImplemented new lead capture system at trade shows to assist with lead qualification and shortening sales cycle