At SeedX, I specialize in managing strategy for our diverse clientele, focusing on optimizing core business metrics through data-driven strategy. I work closely with executives, marketers, data engineers, data science professionals, and growth teams to harness the power of data to drive core marketing and business KPIs. Marketing and technology often operate in silos, leading to a lack of understanding about the trade-offs between various decisions. This results in inefficient capital allocation, underutilized employees, and costly legacy systems that provide minimal value.The consequence? Stunted growth.By integrating and optimizing these systems, we enhance capital efficiency, unlock new acquisition channels, and drive our clients' core business goals through strategic, data-driven actions from a single grain of data to core channel insights.