WHAT I DOI am a senior marketing leader and growth strategist with a track record of growing businesses, making data central to business decisions, improving the relationship between customer and company, and producing highly-productive happy employees. I create high-performance marketing and growth initiatives through data-driven decisions and cross-functional go-to-market engagement.WHERE I'VE DONE ITSmall, medium and large companies in EdTech, Assessment, SaaS, Lead Management, Telecom and more. My range of experience means I've been part of explosive startup growth as well as new growth within very established companies. It means I've been a hands-on marketer as well as a senior leader of large teams at companies with revenue exceeding $1B.WHY I DO ITBecause I believe these things about work and business: - People should love coming to work. - Customers should love the product or service they buy. - Companies win when they make employees and customers a key part of their growth strategy.HOW I DO ITThrough leadership, focus and data. My straightforward and honest leadership style builds trust, discourages personal agendas and aligns teams around company goals. I focus on shared goals to rally teams around an aligned approach and eliminate competing priorities between key functions. Finally, I make data meaningful. With great technology, data abounds. Sometimes to the point of distraction. My successes have come from ensuring that the team, the technology and the data are clearly focused on the same outcomes.HOW I STAY SANEFamily. Wellness. Guitar (playing and making). Home improvement. Coding (mobile apps). Golf (some good, some bad).BRANDSAdvanced Placement (AP), the SAT, BigFuture, the ACT, ACT Test Prep, WorkKeys, National Career Readiness Certificate (NCRC), KeyTrain, Career Ready 101, SmartLead, Management Recruiters, McLeodUSA INDUSTRIES, MARKETSSaaS: eLearning, CRM, lead management, test prep, digital assessment, enrollment management software. Telecom: Internet service, competitive phone service, fiber optics. Assessment and Training: Higher Ed, K12, workforce. B2B, B2C, B2GSIGNATURE SKILLS:Brand, Growth & Business StrategyData AnalyticsMarketing StrategyGo-to-market StrategyInbound MarketingHiring and Talent DevelopmentCross-Functional Team LeadershipSales & Marketing AlignmentCompetitive AnalysisCreative DevelopmentDemand & Revenue GenerationDigital MarketingP&L ManagementSEO & SEMSocial Media MarketingMarketing Operationsjrsaylor@gmail.com+1-319-333-9911
Listed skills include Marketing, Marketing Communications, Strategic Planning, Program Management, and 46 others.
