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WHAT I DOI am a senior marketing leader and growth strategist with a track record of growing businesses, making data central to business decisions, improving the relationship between customer and company, and producing highly-productive happy employees. I create high-performance marketing and growth initiatives through data-driven decisions and cross-functional go-to-market engagement.WHERE I'VE DONE ITSmall, medium and large companies in EdTech, Assessment, SaaS, Lead Management, Telecom and more. My range of experience means I've been part of explosive startup growth as well as new growth within very established companies. It means I've been a hands-on marketer as well as a senior leader of large teams at companies with revenue exceeding $1B.WHY I DO ITBecause I believe these things about work and business: - People should love coming to work. - Customers should love the product or service they buy. - Companies win when they make employees and customers a key part of their growth strategy.HOW I DO ITThrough leadership, focus and data. My straightforward and honest leadership style builds trust, discourages personal agendas and aligns teams around company goals. I focus on shared goals to rally teams around an aligned approach and eliminate competing priorities between key functions. Finally, I make data meaningful. With great technology, data abounds. Sometimes to the point of distraction. My successes have come from ensuring that the team, the technology and the data are clearly focused on the same outcomes.HOW I STAY SANEFamily. Wellness. Guitar (playing and making). Home improvement. Coding (mobile apps). Golf (some good, some bad).BRANDSAdvanced Placement (AP), the SAT, BigFuture, the ACT, ACT Test Prep, WorkKeys, National Career Readiness Certificate (NCRC), KeyTrain, Career Ready 101, SmartLead, Management Recruiters, McLeodUSA INDUSTRIES, MARKETSSaaS: eLearning, CRM, lead management, test prep, digital assessment, enrollment management software. Telecom: Internet service, competitive phone service, fiber optics. Assessment and Training: Higher Ed, K12, workforce. B2B, B2C, B2GSIGNATURE SKILLS:Brand, Growth & Business StrategyData AnalyticsMarketing StrategyGo-to-market StrategyInbound MarketingHiring and Talent DevelopmentCross-Functional Team LeadershipSales & Marketing AlignmentCompetitive AnalysisCreative DevelopmentDemand & Revenue GenerationDigital MarketingP&L ManagementSEO & SEMSocial Media MarketingMarketing Operationsjrsaylor@gmail.com+1-319-333-9911
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Chief Marketing OfficerNccer May 2023 - Sep 2024Alachua, Fl, Us• Introduced the basic tenets of modern marketing, foundational technology usage, and measurement that underpinned the campaigns for the company’s first new product launch in over 20 years.• Restructured the Marketing team, adding a digital marketing function and the expertise to reach new markets, capture response and drive revenue through SEO, paid search, paid and organic social media, and connected TV (MNTN).• Changed the marketing conversation to a more strategic one by showing the results of alignment and focus on priorities.• Produced an ongoing stream of thousands of qualified leads from new markets that drove revenue directly attributable to marketing efforts. -
Independent ConsultantExecutive Marketing Role, Edtech, Saas, Skills Development, Assessment Oct 2022 - May 2023
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Vice President, MarketingThe College Board Mar 2020 - Sep 2022New York, Ny, UsSenior leadership position charged with growth marketing for our primary programs in education markets nationwide - Advanced Placement (AP), SAT and BigFuture/Search, a SaaS product for higher ed – which account for more than $1B in revenue.Key Accomplishments• Launched an unprecedented test-at-home software product for more than 3 million AP students to address the fact that students were not in school during 2020 AP testing.• Garnered an estimated $70 million in revenue with a single discovery in marketing and response data from parents and students.• Exceeded targets despite the pandemic, including 4.8M AP assessments taken.• Transformed the go-to-market (GTM) strategy from a siloed approach to a strategic effort with focused, shared priorities working closely with sales and operations.• From a fully remote position (due to the pandemic) – hired, developed, and transitioned marketing from a services organization to a funnel-focused, demand generation team.• Refocused marketing and content on the core value proposition for each target using buyer personas, customer lifecycle documentation -
Avp Marketing, B2C Business OwnerAct Aug 2016 - Oct 2019Remote, UsSenior marketing role driving marketing strategy, execution, people leadership and performance for all ACT products and solutions in all domestic and international markets, B2B, B2C and B2G.Demand generation, lead generation, market segment strategy, digital marketing, analytics and measurement... Driving results through total alignment of marketing, sales and product via agile go-to-market planning. -
Avp/Sr. Director, Brand OperationsAct Aug 2013 - Aug 2016Remote, UsCreated the marketing operations function at ACT, building the foundation for consistent tracking, measurement, analytics and reporting in marketing. Aligned and integrated systems and tools: Marketo, Salesforce.com, Adobe AEM, Google Analytics, Tableau.
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Assistant Vice President, Marketing, Act Workforce DivisionAct Dec 2010 - Aug 2013Remote, Us
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Vice President, Marketing/SalesKeytrain Jan 2006 - Dec 2010
Justin Saylor Skills
Justin Saylor Education Details
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University Of IowaGen. Science -
The University Of Iowa Tippie College Of BusinessEconomics
Frequently Asked Questions about Justin Saylor
What is Justin Saylor's role at the current company?
Justin Saylor's current role is Chief Marketing Officer | Vice President Marketing | CMO | EdTech | SaaS | Growth Strategy | Digital Marketing | Go-to-Market Strategist |.
What is Justin Saylor's email address?
Justin Saylor's email address is ju****@****act.org
What is Justin Saylor's direct phone number?
Justin Saylor's direct phone number is +131933*****
What schools did Justin Saylor attend?
Justin Saylor attended University Of Iowa, The University Of Iowa Tippie College Of Business.
What skills is Justin Saylor known for?
Justin Saylor has skills like Marketing, Marketing Communications, Strategic Planning, Program Management, Marketing Strategy, Public Speaking, Public Relations, Strategy, Nonprofits, Leadership Development, Team Building, Leadership.
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