Justin Smith work email
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Accomplished and dynamic professional with a unique blend of Category Management and Business Consulting expertise. Proven success in stakeholder collaboration delivering mutually beneficial solutions, utilizing strong analytical skills to decipher market trends and inform data-driven decisions. Adept communicator, skilled in fostering client relationships and leading cross-functional teams with precision. Thrives in dynamic environments, demonstrating adaptability and effective problem-solving. Possesses a solid track record in project management, ensuring seamless execution and consistently delivering impactful results. Results-driven mindset, coupled with innovative thinking, underscores a commitment to achieving objectives. Offers a comprehensive skill set encompassing market research, negotiation, and a dedication to client success. Positioned as a valuable asset, embodying the convergence of marketing finesse and business consulting excellence.Specialties: Proven Analytical Aptitude, Assortment Optimization, Brand Communication Management, Consumer Insight and Data Interpretation, Cross-Functional Work Experience, Product Development, Market Research, Strategy Development
Freelance
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Franchise Business ConsultantFreelance Mar 2020 - PresentToronto, Ontario, CanadaProvided continuous operational support to franchisees, ensuring brand standards and addressing challenges.Analyzed financial metrics, recommended growth strategies, and collaborated with franchisees on action plans.Delivered comprehensive training programs, fostered positive relationships, and conducted successful market research leading to the expansion of 12 new studios in 30 months.
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National Category Advisory Manager - WalmartCoca-Cola Canada Bottling Limited Apr 2016 - Jan 2020Toronto, Ontario, CanadaProvided continuous support to franchisees, addressing operational challenges, ensuring brand standards, and conducting regular check-ins and site visits to assess performance.Analyzed financial and operational metrics, recommended strategies for business growth, and collaborated with franchisees on action plans based on performance analysis.Delivered comprehensive training programs covering operational best practices, marketing strategies, and customer service, while staying updated on industry trends.Fostered positive relationships with franchisees, acting as a liaison between owners and the corporate office.Conducted detailed market research for successful territory expansion, resulting in 12 new studios in 30 months.Collaborated with franchise owners to measure business performance against KPIs and develop action plans for growth, increased profit, and optimized membership base.Provided market segmentation strategies for clear messaging, higher retention rates, and increased brand loyalty. -
Customer Information ManagerMccain Foods May 2013 - Jan 2015Toronto, Canada AreaManaged the collection, analysis, and interpretation of customer data, ensuring accuracy and implementing data governance practices.Utilized customer data to generate actionable insights, identifying trends and opportunities for business growth.Established and maintained strong relationships with key stakeholders at Walmart, understanding their data needs and providing timely information.Collaborated with Walmart's teams to align data strategies and support joint business planning.Developed and delivered regular reports and analyses to inform internal and external stakeholders of key performance metrics and trends.Acted as a key resource for data-driven decision-making, providing information and insights to enhance business strategies.Partnered with internal teams to integrate customer information into broader business planning.Provided objective recommendations for assortment and shelf strategies within Walmart and Sobey’s accounts, including creating plan-o-grams and plan-o-guides. -
Key Account ManagerThe Clorox Company Jan 2013 - May 2013Brampton, Ontario, CanadaDeveloped and implemented strategic plans for key retail accounts, aligning with overall business objectives.Built and nurtured strong relationships with key stakeholders, understanding their business needs and challenges.Drove sales and revenue growth within assigned key accounts through effective account management and collaboration.Led negotiations with key accounts, ensuring mutually beneficial agreements.Managed contracts, pricing, and terms in alignment with company policies.Conducted market analysis to stay informed about industry trends, competitor activities, and consumer behavior.Used insights to make informed recommendations for business strategies.Prepared and presented comprehensive reports to demonstrate account performance and propose optimization strategies.Responsible for managing the sales relationship for Ontario Grocery, including accounts such as Longo's and Highland Farms - totalling approximately $2M.Effectively implemented an entire program for Longo’s totalling 15 SKUs and delivering both top and bottom-line growth. -
Associate Sales Planning ManagerThe Clorox Company Jul 2011 - Dec 2012 -
Sales AnalystThe Clorox Company May 2010 - Jul 2011 -
Marketing, Air Care (Co-Op)Sc Johnson Aug 2009 - Dec 2009Utilized AC Nielsen (Spectra, Cross Outlet Facts, WorkStation Plus) to perform industry research and complete numerous analytical projects which were presented to the brand team.Gathered and analyzed brand and category-specific data to better understand consumer trends, gain consumer insights and develop business-building recommendations for senior management. -
Marketing Associate, Toys (Co-Op)The Walt Disney Company Jan 2009 - Apr 2009Responsible for quarterly forecasting and packaging development; Performed industry research and competitive analysis.Played a prominent role in the design, development and execution of marketing research programs used to support Walt Disney Canada’s strategic marketing plan and vision.
Justin Smith Skills
Justin Smith Education Details
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Strategic Brand Management -
Strategic Marketing
Frequently Asked Questions about Justin Smith
What company does Justin Smith work for?
Justin Smith works for Freelance
What is Justin Smith's role at the current company?
Justin Smith's current role is Data-Driven Storyteller | Strategic Leader with Stakeholder Relations Expertise | Category Management and Assortment Optimization Specialist.
What is Justin Smith's email address?
Justin Smith's email address is sm****@****ail.com
What schools did Justin Smith attend?
Justin Smith attended Wilfrid Laurier University, Ontario Tech University.
What skills is Justin Smith known for?
Justin Smith has skills like Customer Insight, Cross Functional Team Leadership, Strategy, Competitive Analysis.
Not the Justin Smith you were looking for?
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Justin Smith
Associate Professor At Lazaridis School Of Business & Economics At Wilfrid Laurier UniversityWaterloo, On -
2gmail.com, uottawa.ca
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2gmail.com, calgarychamber.com
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Justin Smith
Montreal, Qc3gmail.com, workhuman.com, creativedestructionlab.com3 +151498XXXXX
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Justin Smith
Victoria, Bc
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