Responsible for leading and managing the direct markets and national sales teams to develop sales strategies to maximize revenue and profitability.• Develop and execute comprehensive sales plans to achieve revenue and profit targets.• Lead and manage the sales teams, providing guidance, coaching, and support to ensure they meet or exceed their targets.• Cultivate and grow relationships with key customers and suppliers, negotiating contracts, and managing relationships to ensure long-term success.• Conduct market analyses to identify new business opportunities and develop strategies to capitalize on those opportunities.• Develop pricing and inventory depletion strategies in collaboration with the Purchasing department.• Monitor sales performance against targets and key performance indicators, identifying areas of improvement and taking corrective action where necessary.• Collaborate with marketing, operations and purchasing departments to support sales growth.• Report on sales performance and market trends.

-Manage a team of 7 sales representatives and implement strategies to achieve sales targets.-Grew California sales by 36% during initial 12-month rolling period.-Implemented educational trainings for our sales team.

-Expanded sales from $370k to $1.2MM while doubling our customer base in Southern California.-Developed strategic off-premise business during the COVD-19 pandemic.-Designed marketing campaigns and used analytics to improve outreach efficiency.-Hosted staff-trainings, seminars, and educational tastings with customers

-Developed and launched a direct-to-consumer online wine retail store to deliver wine to subscribers'homes during the COVID-19 pandemic.-Worked closely with brand agencies to market our business to our target audience through variousplatforms like Google and social media channels.-Curated product offerings and email-marketing outreach to subscribers

-Curated all wine and beverage selections for the restaurant-More than doubled selections from 700 wines by the bottle to over 1400, by repositioning existing inventory, and using offsite warehousing to maximize purchasing power and COGS.-Strategically managed and grew our on-site inventory to $750k while generating $5MM in annual revenue, with a 22% average COGS, and 25% of total F&B sales.-Implemented a ‘Hospitality Included’ non-tipping initiative to include repricing strategies for all beverages-Launched a team of 5 sommeliers, and a cellar master to strengthen our program and guest experience. Re-organized their hours and floor time to produce the most efficient revenue streams in relation to our team’s revenue sharing program.-Implemented BinWise/Avero/Micros interfaces with full integration by July 2017, including the use of sales metrics and barcoding to track inventory turns, sales growth, and highly detailed COGS analysis.-Earned a Wine Spectator Best of Award of Excellence for the 12th consecutive year, as well as a Michelin Star for 2017-Hosted educational tastings with our front-of-house and back-of-house teams to encourage a culture of learning throughout the restaurant.

-Curated all beverage selections for all Food & Beverage outlets of the hotel-Worked closely with the Pennsylvania Liquor Control Board to set wine pricing and ensure competitive sales of wines in a state-controlled environment.-Encouraged national importers to open direct channels of business in Pennsylvania that had never entered the market before, including Skurnik Wines, Polaner Selections, Grand Cru Selections.-Organized on-premise trade tastings to launch these new importers into major Pennsylvania markets-Created an annual Cellar Tasting to generate movement of slower moving inventory by inviting the public to participate and taste wines from our vast cellar.-Organized quarterly wine dinners and events and increased wine revenue by 30% in slower quarters (Q1 & Q2)-Increased overall beverage sales 35% YOY, achieving $1MM in total sales by EOY 2016.-Launched a midnight industry tasting group to foster a culture of education at The Rittenhouse and mentor aspiring sommeliers in the community.-Hosted daily educational tastings with our FOH and BOH teams to encourage a culture of learning throughout the restaurant.-Attended monthly P&L meetings with executive management and board members of Hersha Hospitality Group, with in-depth analysis of performance.-Curated beverage programs for partnering hotels within the Hersha Hospitality Group corporate umbrella & their subsidiary, Independent Collection Hotels around the country.

-Managed all wine sales on the restaurant floor, including all wine recommendations, food pairings, consumer and staff wine education, corkage, and service-Opened relationships with major wine distribution companies such as Southern Wine & Spirits, Young’s Market & Estates Group, Kermit Lynch, Henry Wine Group, Chambers & Chambers, Revel Wine, Monterey Bay Wine Company, Wine Warehouse and many others.-Supervised all wine purchasing, and set pricing of all beverages to encourage high turns and profitability.-Weekly staff service trainings including corkage and bottle service, pairing suggestions, wine descriptions and sales techniques, seasonal suggestions.-Daily staff educational and wine theory trainings including wine history, grape knowledge, major wine regions, styles of wine and winemaking, and wine trends-Developed a wine-pairing format to accompany a worldly 5-course tasting menu-Doubled monthly sales of wine in the first 6 months

-Launched nationwide representation in Nordstrom, both in the Sportswear department and online and have built the business up to $1 million annually-Launched product on Amazon.com and built the business up to $500k annually-Grew the specialty store business with strategic placement in top Men’s fashion stores by 20% per year-Attended major national tradeshows to secure new customer relationships 4-6 times per year-Traveled on a monthly basis to visit key accounts, and search for new stores within the territory

Representing brands:MG Black LabelFACTORY by Erik HartMorphine GenerationErik HartPrivate Label/Collaborations• Launched contemporary men’s and women’s brands in major department stores Nordstrom & Saks nationwide, built featured brands and exclusive programs with Urban Outfitters & Metropark, sold top-tier specialty stores, and significant online retailers Amazon.com, etc.*• Developed international business and directed distribution in Canada, selling to Aritzia, Holt Renfrew, as well as top-tier boutiques; Asia, selling to Lane Crawford, Harvey Nichols (HK & Dubai), Barney’s Japan; and throughout EU, House of Fraser (UK), Browns Focus (UK)• Attended major international tradeshows Bread & Butter Berlin, Premium Berlin, Magic/Project, & Coterie to expand international distribution each season• Developed consistent flow of clearance programs with TJX (including Marmaxx US, Winners Canada, and TJX EU), Burlington, Loehmann’s, Century 21, Saks Off 5th, Nordstrom Rack, and flash-sale sites Hautelook, Gilt Groupe, MyHabit, etc.• Established substantial pipeline of private label relationships with larger customers around the world including Hot Topic, PacSun, Forever 21, bebe, and TopShop (UK)• Doubled our branded business volume from 2010-2011• Increased total company volume 56% from 2009-2010*Customer relationship details available upon request

• Expanded sales for international customers and brought new distributors of Ed Hardy merchandise from existing relationships around the world. • Attended major international tradeshows, Bread & Butter, Magic, and traveled overseas to represent the brands and secure volume orders from all distributors, and find newdistribution channels overseas.• Implemented sales goals by distributor and by territory, and strategically grew the business by over 200% in 15 months.

• Managed a $15M pipeline of sales for international customers and distributors of Ed Hardy & Christian Audigier denim, and kids licenses worldwide. • Traveled abroad and attended major international tradeshows Bread & Butter, Project to represent the brands and secure volume orders from all distributors.