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- Marketing professional with 14 years of experience in the Financial Industry and over 17 years of experience in the field of Marketing including Email Marketing Platform Development, Campaign Testing and Execution, Market Analysis/Reporting, and Financial Product Implementation.- Subject matter expert for an attribute-based, always-on email deployment platform used for personalized Customer journey experiences at scale.- Marketing campaign process development focused on evidencing necessary business requirements for audit purposes and implementing process efficiencies for faster speed to market deployments.- Effectively communicate with members of multiple internal and external stakeholders including Executive Management, Information Technology (IT), Legal/Compliance, Audience Targeting, Credit/Risk, as well as Third Party vendors.- Project management experience from initial brainstorming sessions to implementation and platform promotion/adoption including the creation of Technical Requirements and User Acceptance Testing.- Team Management skills focused on producing documented systemic efficiencies and capacity management.
Jpmorgan Chase & Co.
View- Website:
- jpmorganchase.com
- Employees:
- 286575
-
Digital Asset Build ManagerJpmorgan Chase & Co. Feb 2021 - PresentWilmington, Delaware, United States- Manage a team of 11 email coders across multiple onshore and offshore locations coordinating a follow-the-sun production model to maximize efficiencies.- Developed a streamline intake process to minimize time waste seen with incomplete requirements and produce detailed production metrics for team performance.- Enforcing email creative template structures to increase efficiencies and promote the adherence to brand standards and ADA compliance. -
Email Technology LeadJpmorgan Chase & Co. Feb 2019 - PresentWilmington, Delaware, United States- Heavily involved in strategy development as it pertains to available technologies to develop tailored campaign plans specific to the needs of the business.- Lead UX Designer of an email automation platform implemented to facilitate email execution efficiencies and personalization at scale with a focus on early month on books strategies.- Wrote/groomed/tracked business and user requirements/enhancements and prioritize/implemented tickets based on need/severity following an Agile process.- Developed processes to integrate 3rd party technologies into email communications to further test and personalize email communications at scale. -
Digital Channel Delivery Execution LeadJpmorgan Chase & Co. Apr 2015 - Feb 2019Wilmington, Delaware, United States- Lead member developing and maintaining processes and procedures for a cross line-of-business marketing platform to deploy relevant email communications to Customers, mitigating risk and increasing efficiency.- Assist in on-board training for new hires on processes and procedures.- Provide and disseminate email and web expertise and knowledge to successfully deploy best-in-class email communications on time. -
Marketing ManagerApplied Card Systems Sep 2008 - Feb 2015Glen Mills, Pa- Developed and analyzed profitability reports on marketed products and regularly presented to Executive Management.- Conducted market analysis and developed new marketing strategies and initiatives related to Customer Acquisitions.- Implemented and managed profitable Customer Enhancement/Retention Programs including Customer Benefits and Credit Protection Programs.- Designed, coded and deployed various email campaigns related to Customer Acquisition, Enhancement/Retention and Collections, all while instilling the brand of the company.- Coded and implemented the Applied Bank website (www.appliedbank.com). - Created, tested and managed all online marketing material related to credit card products and analyzed performance using web analytic tools.- Effectively managed relationships with third party vendors and affiliate advertisers.- Created and analyzed ongoing Collection Campaigns to increase efficiency and maximize return.- Reviewed account activity to identify and implement measures to mitigate Credit Card Fraud.
Justin Vail Skills
Justin Vail Education Details
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Marketing
Frequently Asked Questions about Justin Vail
What company does Justin Vail work for?
Justin Vail works for Jpmorgan Chase & Co.
What is Justin Vail's role at the current company?
Justin Vail's current role is Digital Asset Build Manager at JPMorgan Chase & Co..
What is Justin Vail's email address?
Justin Vail's email address is va****@****ail.com
What is Justin Vail's direct phone number?
Justin Vail's direct phone number is +161035*****
What schools did Justin Vail attend?
Justin Vail attended West Chester University Of Pennsylvania.
What skills is Justin Vail known for?
Justin Vail has skills like Banking, Credit, Credit Cards, Process Improvement, Risk Management, Credit Risk, Vendor Management, Customer Service, Operational Risk Management, Financial Analysis, Microsoft Excel, Credit Analysis.
Who are Justin Vail's colleagues?
Justin Vail's colleagues are Margaret Geisst, Vidisha Padyachi, Lucie Fernandes, Sangeetha Pentapati, Mc4141 Hello Efrain, Vamsi Mokshagundam, Cbap®, Csm, Charlene Jarman.
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