Justin Weaver Email and Phone Number

Created marketing plan, calendar, and budget for three geographical regions including multiple locations in each region.• Set up and executed SEO strategies for content sites, wrote SEO/SEM reports on performance with areas to improve.• Built new campaigns across multiple Paid Search, Display and Social ad platforms.• Designed, developed, tested, and maintained Tableau functional reports based on specific user requirements.• Created and maintained calculated fields, sets, bins, geocoding and hierarchies using Tableau Desktop.• Implemented data blending to blend related data from different data sources and systems.• Delivered solutions-based media plans focused on client KPIs to grow new and existing business partnerships.

• Integrated new CRM systems as the lead administrator and architect while also being the SME to create a full patient journey on multiple touch points both on and off-line.• Leveraged analytical expertise and comprehensive understanding of clients’ needs to create customized models for each project, which enabled excellent target marketing at minimal costs. • Produced campaigns capitalizing on creating automation to shape customer segmentation by tracking campaign execution, testing and performance for lead generation in mail, email, phone and on-line tactics. • Collaborated with key stakeholders to develop, test, and implement dynamic marketing strategies for the optimal audiences, channels and frequency while tracking key KPIs.

• Created new sales app allowing the sales team to input orders faster and with more accuracy.• Standardized and scrubbed all product and customer data within sales app to ensure accurate reporting moving forward.• Spearheaded all daily IT functions while vetting outsourced IT groups.• Optimized and combined multiple Google Analytics accounts while creating custom reporting and dashboards for C-Suite.• Created custom surveys to capture internal market research data to leverage future modeling.• Introduced new monthly reporting to better track sales/sales people and give a more in depth view of the market.

• Cleansed and standardized all previous purchased third party data and combined it into a singular database for ease of use.• Introduced new on-line tactics to help generate additional brand awareness.• Improved social media presence by adding customer testimonials to help highlight the program benefits.• Delivered new custom models to better reach the target audience.• Generated marketing tactics and targets for two new product line launches.

• Developed lead generation plans with targets, measures, and objectives for each marketing tactic.• Analyzed prior marketing campaign effectiveness to identify more efficient media mix and create acquisition models using cost per lead, cost per acquisition and ROI metrics.• Tracked and analyzed all on-line and off-line campaigns in order to improve the cost per client acquisition by 5.5%.

• Gained C-Level by-in for a new CRM platform to better understand the value of the large data sets that have been created. • Integrated a new CRM system as the lead administrator and architect while also being the SME to create a full patient journey on multiple touch points.• Leveraged analytical expertise and comprehensive understanding of clients’ needs to create customized models for each project, which enabled excellent target marketing at minimal costs. • Quadrupled customer relationship database to 189 million households, which significantly differentiated Acurian and its services to build capacity and brand through negotiation, incorporation, and implementation of five sizable new data sources plus strategic partnerships and new contracts. • Produced growth opportunities and delivered maximum ROI, managing direct mail, email, and phone outreach campaigns. • Slashed external spending with data providers 48% through innovative analysis, enabling better capability to target specific demographics. • Reduced contract pricing from vendors by 30% across entire Data Operations and Marketing group, demonstrating clever negotiation, vetting, statement of work (SOW), and contract management skills. • Drove performance and productivity, collaborating with sales team to procure new clients while improving quality of services increasing annual profit by 42%.• Amplified profits, using enhanced and expanded database to reduce duration time for sponsor contracts, empowering marketing team to conduct more studies each year.

• Presented corporate information summary and logistic presentations to clients after projects were completed.• Created new marketing tactics by meticulously analyzing the needs of internal and external clients while empowering Project Managers with operational best practices and continuous process improvements.• Conducted Market Research for both sales and marketing groups and was able to start to help Acurian differentiate itself in its crowed market space.

Constructed and maintained substantial Access databases using data from McKesson PMM and Siemens SMS to develop and prepare monthly key performance indicators, KPIs, and reports while building multiple critical conversion algorithms in PMM.KEY ACCOMPLISHMENTS:• Streamlined complex projects, collaborated one-on-one with clients to develop effective reports exceeding the clients’ needs.• Delivered seamless system conversion by creating standardizations and developing common electronic requisitions.

Advanced and accelerated strategic organizational objectives, capitalizing on potential new opportunities based on in-depth understanding of technology trends. Served as lead project manager for three $5 million contracts. KEY ACCOMPLISHMENTS:• Accelerated clients’ assimilation of new system, enabling them to be self-sufficient through highly effective training. • Magnified profits through significant cost reductions for contract and equipment purchases.

Managed and maintained vital information while preparing diverse account projects as well as monthly and quarterly reports.