Justin Xu Email and Phone Number

• Led key client communications, business development, and the execution of digital marketing strategies, including content marketing, influencer marketing, media buys, OOH, and PR initiatives at BENlabs. Oversaw campaigns across North America, Southeast Asia, and Europe, driving impactful brand engagement.• Generated $7M+ in annual revenue, leading a team of 6 to manage 10+ year-round campaigns. Focused on delivering results through effective campaign management and maintaining strong client relationships with major gaming studios in China. Managed campaigns for AAA and mobile games across various genres and regions, enhancing client satisfaction and identifying upsell and cross-sell opportunities.• Safeguarded brand consistency by working hands-on with influencers to create creative storylines and special effects, while ensuring adherence to brand guidelines. Additionally, initiated SEO and SEM campaigns to generate Chinese client leads and streamlined the onboarding process, collaborating closely with the marketing team.• Developed OKRs and implemented Agile Methodology, improving workflows between US and China teams, ensuring successful project management and operational efficiency across teams.

• Managed China social media strategy and community engagement for global sports brands including NBA, NFL, and LA Rams, focusing on localized content and influencer activations across Weibo and Douyin. Led a team in executing high-performing campaigns, driving significant fanbase growth and enhancing brand visibility in the market.• Successfully directed influencer marketing initiatives with top KOLs, creating engaging content that resonated with local audiences. Delivered campaigns that generated millions of views and interactions, improving client satisfaction and fostering long-term partnerships.• Led the execution of athlete tours, including fan events and Make-A-Wish experiences, while co-producing content that boosted social media buzz. Delivered exceptional campaign performance and contributed to client retention and satisfaction.• Oversaw multi-channel strategies, combining offline events and digital activations, ensuring cohesive execution and strong ROI. Elevated the brand presence of clients in China’s competitive sports market while maintaining excellent client relationships.

• Managed multiple stamping die projects for Honda, collaborating with both Chinese and American engineers to meet international standards and client specifications.• Developed and maintained project timelines, ensuring key milestones were met while optimizing cost and securing competitive quotes for shipping and materials.• Conducted extensive research to identify and expand business opportunities in China, contributing to the company’s strategic growth in the region.

• Analyzed supplier cost proposals to identify pricing discrepancies and opportunities for savings.• Collaborated with both international and local suppliers to ensure alignment on sourcing objectives and cost-effectiveness.• Developed a comprehensive report on the impact of global metal price fluctuations on the costs of supplier commodities, providing insights for strategic sourcing decisions.