Responsible for CN advertisers' brand growth and development through amazon ads product,technology and service.A sophisticated branding expert to help CN advertisers better understand their target shoppers, so as to build their brand capability from foundation to success. To work backward understanding advertisers pains and needs first, then create solutions, curriculum and marketing message for advertisers education.Create effective education content based on deep understanding ofS MB advertisers insights and needs of brand building.Deliver brand building education content with high quality presentation skill and easy-to-follow logic.Increase marketing efficiency & impact through local channels, and 3rd party network.Manage comprehensive program plans for long term programs and drive execution of programs according to the plans,measure program's impact and performance on ads product,service and technology.Interface with advertisers at all levels to collect VOCs,requirements and feedback,define objectives & deliver results,and advocate CN advertiser needs globally.

• Branding Communication, build up marketing strategy and communication infrastructure.Tailored mkt creative and content to help on driving healthy branding reputation and traffic.• Social Communication and Gemand Gen, responsible for social communication and demand conversion.• Products GTM and Integrated MKT, create exclusive campaign with accurate content strategy through influential channel cooperation and multiple resources endorsement.

· Mainly provide integrated communication services for key clients. Sophisticated in integrated communication, especially in digital communication, new media, and social media. Clients including Motorola, JPlus, Huya Live, TataUFO, Sony in FMCG and IT area.· Play as a core role in strategy, creative ideas and execution. Converting the creative strategy to creative execution to build brand from online to offline. Participated in the promotion for Moto’s new products IMC campaign, Siemens Coffee Machine 1 Square Cafe Social Communication and so on. · In charge of the management of 15 people's team of supplying service for Motorola and Lafaso in FMCG/ 3C/Internet area.