Created a Performance Team from the ground up activating new media capabilities previously unknown to BCW, opening up new opportunities for growth.Head of Performance Media responsible for the health and profitably of the Media business such as team management and morale, upselling agency capabilities to existing clients, and finding new revenue streams.Manage a team of 10 performance media professionals collaborating with cross-functional teams to ensure the successful execution of campaigns.Responsible for upselling and pitching new business opportunities; transformed a $1.5M ad spend budget into $30M in one year, significantly increasing billable hours.Created new revenue streams by standing up new media capabilities such as Programmatic, Paid Search, Connected-TV, YouTube, Google Analytics, Tag Management and Advanced Attribution Models.Personally trained team members in new platforms, upskilling the team and creating new opportunities for billable hours.Oversee campaign operations and optimizations; frequently in platform trafficking, reporting, and QA-ing.Developed performance, optimization, and reporting best practices, driving revenue growth and improving ROI through innovative media tactics and data-driven insights.Serve as the lead for client digital transformation initiatives, leading cross-functional collaborations such as onboarding, workflow, training, adoption, and measurement.

Lead vision, strategy, and execution for all facets of media buying at this global retail brand building complex media campaigns for brands including Izod, Van Heusen, Warner’s Bra, and Speedo.Head of Programmatic Media, Marketing Technology & Platforms, and Ad Operations.Directly responsible for buying across digital and traditional channels that include Programmatic, Social, Search, Print, and TV.Develop media strategies and convert ideas into actionable items, delegating tasks to appropriate individuals and cross-functional teams.Enhance business revenue generation achieving 4x Return on Ad Spend by introducing performance media strategies and enhancing the overall brand.Maximize savings by streamlining marketing strategies, reporting automation, monitoring budgets, and developing protocols.Orchestrate development, performance, optimization, and reporting of media campaigns, ensuring results are in line with business expectations; administers media campaigns budgets of over $200k a month per campaign.Serve as the lead for the digital transformation initiative, leading cross-functional collaborations such as onboarding, workflow, training, adoption, and measurement.

Managed programmatic media selling and the media buying business at Triad.Served as expert in media selling and media buying, responsible for keeping the revenue net positive for two completely different businesses; successfully retained two clients.Maximized revenue for Triad clients such as Supply Path Optimization, Programmatic Investments, Client and Server-side Header Bidding, and Audience Segmentation. Led new product strategy and development to create new streams of revenue for both Triad and their clients.Directed daily operations of the programmatic team to ensure effectiveness, efficiency, and scalability.Developed new performance frameworks to create efficiencies and new opportunities for revenue growth.Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.

Acted as Digital Media lead for all new business development initiatives such as pitch strategy and development.Oversaw all thought leadership within the ever-changing digital marketing landscape, led performance marketing tech, automation, and performance.Acted as lead buyer across all digital channels which includes Paid Social, Programmatic, Paid Search, and Analytics.Trained and mentored digital media team, developing their skills across different disciplines to maximize the team’s effectiveness.Worked with all other marketing teams to ensure Digital Media programs are fully integrated with all related marketing campaigns to drive maximum customer engagement and sales performance.Spearheaded the development and execution of media recommendations, including strategic insights, media spend, and plan evaluation.

Led the onboarding of Procter & Gamble – discovery, examination of prior media strategy, the flow of communications, and information with the offboarding agency.Developed and strengthened the client relationship, effectively managing over $100M in media spend, with accountability for planning, pacing, and performance measurement.Executed processes that included the RFP process to select vendors, 30/60/90-day roadmaps, and programmatic media integrations.Served as a mentor to junior associates, building competencies in media campaign formation and management.

Bolstered brand visibility, impact, and reputation for key clients of this digital transformation agency, including KPMG, Citizens Bank, and Moven.Directed the effort of media teams across multiple locations.Led the implementation and optimization of media plans; worked with media outlets to negotiate rates and digital opportunities.Engaged in market and industry research that served as a foundation for vital media recommendations.

Served a key role as lead Media Planner and Buyer for accounts that included McCormick, Godiva, and MakerBot.Led an agile team and responsibility for meeting and surpassing all client expectations through high-impact digital campaigns.Led communications with clients and publishers to ensure complete customer satisfaction and campaign performance in line with targets and benchmarks.

Oversaw trafficking and monitoring of trafficking tags and led the implementation of advertising and analytics platforms.Served as the primary point of contact for accounts concerning media planning, buying, trafficking, reporting, billing, and other issues for companies that included Eggland’s Best and Zinio.

Trained entry-level coordinators on company protocols, best practices, and procedures.Evaluated performance and policies against metrics.

Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation, and adjusting delivery timelines.Identified appropriate marketing channels and target customers for campaigns.