Marketing Specialist
Current• Lead the creation and execution of comprehensive marketing strategies that boosted brand visibility and sales for industrial machines, engineering services, and metal fabrication solutions across 4 sub-brands• Craft compelling marketing materials, including brochures, press releases, and print advertisements, tailored to the specific needs and technical requirements of the heavy industry sector• Manage and optimize digital marketing campaigns across multiple platforms• Conduct in-depth market research to identify emerging trends, competitive landscape, and customer needs, informing product development and marketing strategies• Implement effective SEO and SEM strategies, driving higher overall engagement on the company’s website and digital platforms• Work closely with engineering, sales, and product development teams in cross-functional collaboration to ensure marketing initiatives were aligned with business goals and technical specifications• Monitor and report on key performance indicators (KPIs), providing actionable insights to senior management and continuously optimizing marketing efforts for maximum ROI• Design and create all assets (layout, logo, photography, graphic design) for brand website (real estate), optimized for search results and indexed on Google