Marketing Specialist
Current- Lead the creation and execution of comprehensive marketing strategies that boosted brand visibility and sales for industrial machines, engineering services, and metal fabrication solutions across 4 sub-brands
- Craft compelling marketing materials, including brochures, press releases, and print advertisements, tailored to the specific needs and technical requirements of the heavy industry sector
- Manage and optimize digital marketing campaigns across multiple platforms
- Conduct in-depth market research to identify emerging trends, competitive landscape, and customer needs, informing product development and marketing strategies
- Implement effective SEO and SEM strategies, driving higher overall engagement on the company’s website and digital platforms
- Work closely with engineering, sales, and product development teams in cross-functional collaboration to ensure marketing initiatives were aligned with business goals and technical specifications