Execution of marketing campaign nurture strategy for Paychex. Working with marketing partners to build campaign assets that reach prospects and customers during their buying journey. Responsible to drive demand generation content calendar and to optimize campaigns to drive business results.

Design and execution of content strategy for Kodak Alaris Information Management. Content strategy, messaging coordination, development of insight-based content, and social media execution to drive nurture prospects during their buying journey.

Planning, creation, and management of content targeted to Xerox customers and channel partners. Insight-led marketing approaches to generate increased awareness and consideration for offerings and partner programs.- Development of value propositions, personas, buyer journeys and nurture campaigns for Xerox SMB end customer and partner targets - Content curation and development to support help-based marketing - Challenger Selling expertise in sales enablement tools and training - Owner / editor of the Xerox Small Business Solutions blog - Manage editorial calendar for Xerox SMB campaigns - Marketing Automation knowledge, planning end-to-end nurture of prospects through the funnel

Management of sales, software solutions and marketing program training development. Responsibility for training strategy development, staff and vendor relationship management, and oversight of field implementation. Institution of in-depth course reporting metrics, to evaluate training ROI on a program-by-program basis. Conducted market research projects to assess training effectiveness and obtain voice of the customer insight into the sales process.