Justin Cohen

Justin Cohen Email and Phone Number

Startup Growth, Investing, Community & Building @ Petite Acres
Justin Cohen's Location
Chicago, Illinois, United States, United States
Justin Cohen's Contact Details
About Justin Cohen

Justin is a startup veteran with 20 years of experience operating, investing and advising. He's built marketing and product functions for some of the fastest-growing companies in the country, as one of the earliest employees at each, driving over $1B in exits. He's now building Bionic Colabs empowering startups from Seed to Series A with a unique blend of PE hands-on strategies and VC-style high returns building on his experience as an operator and a successful angel investor.Career Highlights- Built a full stack marketing team from ground up to a 9-figure exit- Scaled a startup as the CMO & CPO from $500k to $100m+ revenue- Built teams from 1 to over 100 in marketing, ops, product, technology- Developed and managed yearly budgets in excess of $50m- Drove market and international expansion for brand, growth and digital- Led a FinTech acquisition, integration and product re-launch- Drove PropTech innovation that launched; online showings, applications, leases and rental reporting- Mentor at TechStars, 1871 and MetaProp- Angel investor in 15 companies; 2 unicorns, 1 IPO

Justin Cohen's Current Company Details
Petite Acres

Petite Acres

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Startup Growth, Investing, Community & Building
Justin Cohen Work Experience Details
  • Petite Acres
    Co-Founder & Managing Principal
    Petite Acres Dec 2023 - Present
    New Buffalo, Michigan, Us
    Prepare to meet Petite Acres, a luxury space to stay, play, host, and move in the heart of New Buffalo Michigan Coming SoonPrepare to fall in love with what we’re bringing to the iconic New Buffalo landscape.🏡 Gorgeous accommodations for weddings, events, relaxing stays, and retreats. On more than four acres in New Buffalo, you’ll experience an event space in the style of an old French chateau; a gym, sauna and cold plunge; 10 luxury dwellings peppered across the heavily wooded property; a bunkhouse for your next retreat or friends’ trip; and yurts for the breakout sessions of your dream. 🌳Natural beauty across the property, the tree lined setting will be accented by the gardens, paths, and outdoor gathering spaces that will give you a taste of serenity between your favorite meals and excursions in Southwest Michigan.📍Ideally located in Southwest Michigan: With state and national parks nearby, breweries and wineries, incredible local eats, and spectacular sunsets over Lake Michigan, we can see why the area was rated on of Travel and Leisure’s Top 50 travel destinations
  • Bionic Colabs
    Founder, Managing Partner & Chief Builder
    Bionic Colabs Jan 2023 - Present
    Bionic Colabs is confronting the stark reality that 60% of startups fail between pre-seed and Series A, primarily due to growth hurdles. Their model combines the hands-on approach of private equity with the high returns of venture capital to revolutionize how startups scale to success
  • Bionic Capital
    Angel Investor
    Bionic Capital Dec 2012 - Present
    Angel investor with an active portfolio of over 15 companies. Focused on pre-seed to seed stage investments. We're founder first. As founders and operators we like to be hands on and add value. What we look for:Great Astronauts🧑‍🚀 Gritty & underestimated founders 🧑‍🚀 Entrepreneurship in their DNA🧑‍🚀 Coachable with a great vision🧑‍🚀 Bias for action🧑‍🚀 Founder-problem fitMission Ready🚀 Entering growth phase🚀 Product in-market, with initial traction🚀 Team lacks a growth function🚀 Underserved market with rabid customers🚀 B2C or B2B2C focus
  • Techstars
    Mentor
    Techstars Mar 2022 - Present
    New York City, New York, Us
  • 1871
    Mentor
    1871 Jan 2020 - Present
    Chicago, Il, Us
    1871 supports early stage, growth stage and corporate innovators building extraordinary businesses, from idea to Fortune 50.
  • Scout (Techstars '23)
    Advisor + Investor
    Scout (Techstars '23) Aug 2023 - Present
    New York, New York, Us
    Scout empowers athletes to make better financial decisions through personalized, tech-enabled service.
  • Cue The Curves
    Advisor + Investor
    Cue The Curves Jun 2023 - Present
    Cue the Curves is a social shopping app that helps plus-size women discover clothing they love and trust.
  • Flora
    Advisor + Investor
    Flora Feb 2023 - Present
    Chicago, Il, Us
    Flora is dedicated to helping people save their plants. Our patent-pending smart sensors take the guesswork out of plant care - no more overwatering or going into hopeless Google rabbit holes to figure out why your plants are sad. Join a community of plant lovers, growers, and eco-friendly plant buds: florasense.com
  • Celery (Acquired By Springlabs)
    Advisor
    Celery (Acquired By Springlabs) Mar 2022 - Present
    Celery is focused on making it easy to track, share and understand your investments with community insights and ability to make all of your payments from one app. Jump on the waitlist today!
  • On Deck
    Fellow, Exec On Deck
    On Deck May 2023 - Present
    San Francisco, California, Us
    The Execs on Deck Fellowship is a program for executive-level leaders to accelerate their ideas and careers, surrounded by a world-class community.
  • Avant
    Vp, Head Of Banking
    Avant Apr 2021 - Feb 2022
    Chicago, Il, Us
    Avant’s mission is to provide premier digital banking solutions for the middle class and is a fintech unicorn based in Chicago. As an early investor, I followed Avant closely and when they spun out Amount, a B2B SAAS platform for banks, there was a unique opportunity to rebuild their entire marketing and business development functions from the ground up. Along that journey I was able to lead the acquisition, integration and launch of their digital bank that would complement the lending and credit card business lines.* Led acquisition and onboarding of Zero Financial; developed the full integration plan by creating the integration management office and onboarding Ernst & Young’s support team* Led strategy and vision for the Deposits product: Analyzed competitive landscape research to identify key product gaps; created growth targets based on competitor and industry growth, along with unit economics; negotiated multimillion dollar contracts with key vendors to deploy product* Developed Deposits on-time product launch roadmap: optimized product design; developed initial customer acquisition strategy and targets focusing on new channels, portfolio and current customers; developed KPIs and dashboard reporting for both product enhancements and executive dissemination* Prior to acquisition, worked to product-gate, develop a waitlist and drive a press strategy featured on TechCrunch that drove ~15k waitlist sign ups* Spearheaded reorganization of product product and tech teams into squads for more efficient collaboration and output
  • Avant
    Vp, Head Of Marketing
    Avant Nov 2019 - Apr 2021
    Chicago, Il, Us
    * Designed and implemented customer research based on human-centered design and onboarded a 3rd party agency for qualitative and quantitative insights* Rebuilt Avant’s digital capabilities by onboarding and launching stellar 3rd party agencies to drive rapid testing and scalability, doubling acquisition channels and cutting channel launch time in half * Assessed channel mix and performance that led to over $6M in cost savings for Avant* Led strategy, research and implementation of Avant’s MarTech: a customer data platform and content management solution designed to drive efficiency and automation* Developed Avant’s acquisition channel expansion and experimentation framework, launching several new channels with efficient CAC and scale* Led Avant’s first Direct Mail RFP, which resulted in over $500k in annual savings and overall program improvements on a channel with a growing spend from $5M to ~$30M per year* Oversaw the UI/UX, reporting and experimentation during the launch and optimization of Avant’s digital pre-screen solution powered by Acxiom; cut reporting costs 10x while keeping the funnel performance in-line* Supported and helped drive a +100% increase in our credit card customer acquisitions to over 1M issued cards* In partnership with the Operations team, drove Avant’s COVID communication and outreach strategy to mitigate risk to +250k loan customers. This plan led to Avant’s lowest bad debt rate by providing active options, payment deferments and resources like SpringFour, which connected over 24,000 Avant customers to financial aid resources within their communities
  • Sweatworking
    Co-Founder, Ceo
    Sweatworking May 2017 - Oct 2019
    We founded SweatWorking to build the future of digital wellness by developing a SaaS solution powering on-demand experiences for brick-and-mortar fitness businesses. We became the first digital solution to be integrated into MINDBODY’s marketplace, driving over $200k in ARR along the way. * Raised over $500k of outside capital* Developed strategy and roadmap for a B2B SAAS digital media platform for gyms and studios to build their on-demand product offering* Oversaw development of digital platform that hosted and streamed over 1k unique pieces of content * Led product roadmap for the iOS, Android and backend platform, all built in-house, featuring: music streaming integrations, branded channels, custom video player and more * Spearheaded business development securing top industry partners, driving over $200k in contract ARR and a pipeline of ~$10M* Scaled platform to +11k customers, 600k workout minutes and a 4.9 star App Store rating* Curated strategic partnerships with industry leaders like MINDBODY, becoming the first and only on-demand streaming service to be approved in the MINDBODY marketplace
  • Pangea Properties
    Chief Marketing & Product Officer
    Pangea Properties Feb 2010 - Mar 2016
    Chicago, Illinois, Us
    Pangea’s mission is to provide full-service, class A management, to underserved communities. I joined Pangea as employee ten with 200 apartment units owned and under management as a small real estate fund. With fresh funding and an incredible team, we grew to more than 13k units in +600 buildings, +$100M in annual rent revenue, +$500M in assets owned, and +700 employees. Along with landing at #42 on the Inc 500 list, the direct positive impact we had on these communities was palpable and a true definition of doing well by doing good. * Created and executed a multi-channel acquisition strategy that took a nearly vacant portfolio of 13,000 apartment units to +95% occupancy (equating to ~4,500 new leases generated per year) while driving cost per lease down by 50%* Developed a community outreach program, Pangea Cares, with yearly home giveaways on the Steve Harvey Show* Led Pangea’s PR strategy, which resulted in coverage in Forbes, the Chicago Tribune, USA Today, FOX Business, CNBC, Chicago Magazine, WGN-TV and more* Rolled out Pangea's contact center that grew to over 80 seats including: sales, customer service, application processing and quality assurance. Maintained SLR's at or above 90% while inbound calls grew to over 55,000 per month.* Developed product specs and deployed a fully automated, online rental application, where 90% of applications submissions were online and ~60% received a decision in under 10 minIntegrated an online appointment setting tool that decreased agents’ call time by 18% and headcount by 15% while handling over 100,000 annual appointments* Spearheaded rental history reporting to TransUnion, as an early adopter, raising over 80% of Pangea’s customers’ credit scores by an average of 34 points * Drove new market and product line expansion by developing the acquisition and branding strategies
  • Enova International
    Head Of Marketing
    Enova International May 2005 - Jun 2009
    Chicago, Il, Us
    Pursuing my entrepreneurial degree and itch, I joined Enova as employee #1, where our mission was to enable consumers to get access to the credit they deserve in a transparent, trusted and cost effective manner. I built and drove the entire marketing function for a hyper growth fintech startup that was acquired for over $250M with nearly 1,000 employees. * Built a multichannel marketing department from the ground up, leading a team of 25 marketers overseeing a marketing budget of over $20M annually* Created and oversaw lead generation purchasing campaigns and partnerships that would account for +75% of all new customer acquisition* Directed the development of the industry’s first real-time ‘ping-tree’ for lead dispersion which then developed into a real-time lead scoring and pricing model* Developed and implemented the Search Engine Optimization strategy that landed in the top 5 rankings (many of them being top 2) for relevant keywords in a hyper competitive market space* Oversaw the creation, production and successful implementation of the first TV commercials* Drove international expansion; building and creating the acquisition and branding strategies into the United Kingdom (launched in summer of 2007) and Australia (launched in summer of 2009)* Developed and implemented a robust branding and rebranding effort spanning qualitative and quantitative studies in the US, UK and AUS

Justin Cohen Skills

Lead Generation Seo Start Ups Customer Acquisition Ppc Marketing Strategy Marketing Strategy Digital Marketing New Business Development Strategic Partnerships Product Development Brand Management Management Product Management Leadership Business Strategy Brand Development Online Marketing Outdoor Advertising Operations Management Pay Per Click Search Engine Optimization Business Development Call Center Development Social Media Marketing Online Advertising Entrepreneurship Email Marketing Multi Channel Marketing

Justin Cohen Education Details

  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Entrepreneurship And Management

Frequently Asked Questions about Justin Cohen

What company does Justin Cohen work for?

Justin Cohen works for Petite Acres

What is Justin Cohen's role at the current company?

Justin Cohen's current role is Startup Growth, Investing, Community & Building.

What is Justin Cohen's email address?

Justin Cohen's email address is ju****@****ife.com

What is Justin Cohen's direct phone number?

Justin Cohen's direct phone number is +131764*****

What schools did Justin Cohen attend?

Justin Cohen attended Indiana University - Kelley School Of Business.

What skills is Justin Cohen known for?

Justin Cohen has skills like Lead Generation, Seo, Start Ups, Customer Acquisition, Ppc, Marketing Strategy, Marketing, Strategy, Digital Marketing, New Business Development, Strategic Partnerships, Product Development.

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