Justin Mckinney work email
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Justin McKinney is a growth marketing leader with 9+ years of experience building, executing, and scaling growth strategies, including for brands like Adobe, The Home Depot, and NBCUniversal. Justin specializes in Paid Media, SEO, Content Marketing, and CRO/Web Testing, Interested in working together? Send me a DM on LinkedIn!Skills include:Digital advertising, Facebook Ads, Instagram Ads, Google Ads, App Store Ads, SEO, Content Marketing, Data Analytics, Marketing Strategy, User-acquisition, Inbound marketing, Growth marketing, Conversion Rate Optimization (CRO), Landing page optimization, User experience optimization, demand generation, SEM, App Store Optimization (ASO), influencer marketing, product-led SEO, e-commerce, SaaS, local marketing, leadership and leading teams, personnel management, marketing forecasting, ESG marketing, paid search, social media.
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Vp Of MarketingGreenfiLos Angeles, Ca, Us
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Senior Director Of MarketingAspiration Oct 2024 - PresentSan Francisco, Ca, Us• Lead all marketing at Aspiration, including Paid Media, SEO, Content Marketing, Product Marketing, Organic Social, Influencer, Affiliate, Partner, Lifecycle, PR and CRO• Manage a team of in-house marketers, contractors, and agencies -
Director Of Growth MarketingAspiration Jan 2024 - Oct 2024San Francisco, Ca, Us• Lead SEO, Content, CRO, Paid Search, Paid Social, Influencer, and App Marketing across multiple websites and product lines• Lowered CAC by 80+% in under 2 months for an $xx million budget across Paid Media through refined keyword and audience targeting, refreshed creative and ad copy, enhanced data integrations, and improved account structure• Improved signup conversion rates by 178% by leading a funnel overhaul with the Product team
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Director Of Seo, Content And Social StrategyAspiration Jun 2022 - Dec 2023San Francisco, Ca, Us• Built the organic growth and web testing functions at Aspiration• Increased organic acquisition for a core product by 35% in 6 months with SEO tactics including comprehensive content refreshes, targeted interlinking optimizations, and backlink acquisition• Improved website conversion rates by 123% through a data-driven, customer-led testing program• Boosted engagement on priority social platforms by +32%, and follower count by 63% through thecreation of high-quality and engaging zero-click content
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Seo & Organic Growth ConsultantFreelance Jan 2019 - Present• Develop organic growth strategies for enterprises and startups (SEO, Content, CRO/UX, social media)• Conduct technical SEO audits and build prioritized roadmaps• Perform keyword and competitor research to inform content strategies
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Head Of SeoWpromote Nov 2019 - Jun 2022El Segundo, Ca, Us• Led a distributed team of 30+ SEO professionals and managed all operations, strategy, P&L, new business acquisition, and client services for Wpromote’s award-winning SEO team• Provided strategic leadership & tactical execution on SEO, Content, and CRO campaigns for Fortune 500 brands including NBCUniversal, The Home Depot, Adobe, Bloomingdales, and QuickBooks• Drove +12% ARR growth for SEO business unit while increasing profit margin by 10%. Developed and launched proprietary SEO products leading to +$1.5m incremental ARR -
Director Of SeoWpromote Jul 2018 - Nov 2019El Segundo, Ca, Us• SEO lead on key enterprise accounts. Highlights include: • Developed organic GTM strategy for a key new product from a Fortune 50 brand - went from 0 to 2M monthly visitors in 3 years (non-branded)• Scaled organic user growth from 3M to 5M in 18 months for a Fortune 50 brand’s content hub• Won the 'Best Local Search Marketing Initiative' Award from the Search Engine Land Awards by driving a 25% increase in new customers from SEO• Built Wpromote’s CRO service, scaling into its own dedicated team• Managed and grew a team of 6+ SEO professionals
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Senior Seo ManagerWpromote Dec 2016 - Jun 2018El Segundo, Ca, Us• Led SEO, Content Marketing, and CRO campaigns for enterprise clients with varying business models including ecommerce, lead-gen, B2C, and B2B• Prepared and presented weekly, monthly & quarterly client performance reports to key stakeholders, including C-Suite executives• Achieved the highest client retention rate in the agency in 2017 (100%)
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Seo ManagerWpromote Jun 2015 - Nov 2016El Segundo, Ca, Us• Led SEO campaigns for dozens of clients in varying industries• Owned all channel strategy, delivery, execution, and reporting• Overhauled internal department training processes and onboarding materials
Justin Mckinney Skills
Justin Mckinney Education Details
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University Of Southern CaliforniaInternational Relations And Global Business (Global Marketing)
Frequently Asked Questions about Justin Mckinney
What company does Justin Mckinney work for?
Justin Mckinney works for Greenfi
What is Justin Mckinney's role at the current company?
Justin Mckinney's current role is VP of Marketing.
What is Justin Mckinney's email address?
Justin Mckinney's email address is ju****@****ote.com
What is Justin Mckinney's direct phone number?
Justin Mckinney's direct phone number is +180540*****
What schools did Justin Mckinney attend?
Justin Mckinney attended University Of Southern California.
What are some of Justin Mckinney's interests?
Justin Mckinney has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Justin Mckinney known for?
Justin Mckinney has skills like Seo, Marketing Strategy, Market Research, Microsoft Office, Marketing, Google Analytics, Public Speaking, Teamwork, Social Media, Statistical Data Analysis, Conversion Optimization, Content Marketing.
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