Cofounder - Head Of Growth And Marketing
Bengaluru Area, India
Cupick is a community-driven platform for visual artists to showcase their work, sell as products, discover opportunities and collaborate with fellow creative professionals. In under 18 months of operation, Cupick has become the go-to platform for the creative community and hosts India's largest collection of high quality art.Over 7000 artists use the platform and have uploaded over 25,000 unique artworks which are available as prints, t-shirts, notebooks, coasters and other lifestyle products. In addition, we have collaborated with and executed campaigns for Titan, Ola, Wacom, Corel as well as film studios Phantom Films and Fox Star Studios (for films Bombay Velvet, Masaan). Cupick was selected as one of the Hot 100 Technology Startups of 2014 and raised $120,000 in June, 2015 toward tech and expanding of product line. As cofounder and head of marketing and growth, I devised and executed our strategy for acquiring users with a strong focus on organic growth through social media, relevant content, newsletters, strategic initiatives and collaborations as well as PR. I managed paid marketing, hiring of employees and interns (for marketing & operations), oversaw the building of a world-class customer service while occasionally contributing to product development and operations.