Justin Wilcox Email & Phone Number

Napa, Ca, Us

Paris, Île-De-France, Fr

Oversee the development and execution of comprehensive Direct-to-Consumer (DTC) growth marketing strategies across B2C and B2B business units. Leveraging strong leadership expertise, I lead a high-performing team of professionals, enhancing omnichannel sales and demand generation, including digital and winery initiatives, membership, and service. Strong collaboration with Global C-Suite colleagues in Paris, France, Moet Hennessy partners in New York, and local executive management to execute integrated initiatives across operations, winemaking, and finance teams to create realistic multi-year marketing, sales and financial plans, leveraging the brand's sustainable competitive advantages.Contributions Include:• Orchestrate cohesive full-funnel eCommerce strategy that seamlessly connect physical and digital touchpoints, resulting in increased sales conversion and transaction volume, boosting consumer loyalty and retention to a near 99%.• Lead the development of innovative growth marketing communications, subscription, and digital strategies, contributing to the elevation of brand and industry prestige.• Key player within the executive team, leading brand and marketing executions across omnichannel touchpoints, resulting in cohesive brand presence and increased market visibility.• Launched new membership and loyalty programs, earning the Best Sparkling Wine Club in the USA in 2024 by Luxury Lifestyle.• Accelerated subscription acquisition and conversion rate growth by >100%, while significantly enhancing consumer loyalty.• Delivered consistent organizational growth, driving profitable and efficient business optimizations for P&L through strategic marketing initiatives.• Completed major transition of warehouse 3PL and systems innovation of wine inventories to ensure seamless availability across all DTC channels, partnering with commercial sales leaders to tailor DTC programming alignment with brand equity, to support market and sales growth objectives.

Bentonville, Arkansas, Us

As Senior Digital Marketing Manager for the Sam's Club brand, devised and led robust digital marketing strategies across search engine marketing, social, and programmatic display channels to drive substantial traffic, revenue, and membership growth for leading eCommerce platform. Successfully led a high-performing team of 11 professionals across a diverse range of performance marketing disciplines, including SEO, social and paid media campaign executions, and content creation, fostering a culture of continuous learning and innovation through weekly and monthly training sessions. I collaborated with C-suite leaders and cross-functional teams, including engineering, product management, UX, brand category buyers, and advanced analytics, to develop a 360-degree view of the customer by integrating retail location and transaction data with digital platforms, leveling up digital exposure and experiences.Key Contributions:• Delivered positive ROAS / ROI across internal business units, contributing to overall profitability and financial success of company.• Accelerated search and social media revenues by double digit %, and membership comps by triple digits within 3 years.• Enhanced average basket value and overall online conversion rates, improving customer purchase behavior, LTV and satisfaction.• Pioneered SEO and content operations, leading to a +25% growth in eCommerce revenue • Integrated structured data feeds, and advanced audience solutions, resulting in improved user experience and engagement, along with improved SEO, website and product visibility to drive demand.• Headed the implementation of the company's first preferred DSP and managed external partner and agency relationships, ensuring effective project management, product marketing execution and performance tracking.

Bentonville, Arkansas, Us

San Francisco, California, Us

Led daily operations and execution of global digital marketing strategies for SEO, SEM, content creation and optimization, focusing on traffic generation and expanding reach. Supervised multi-million-dollar budgets, emphasizing improved ROAS and delivering substantial returns. Championed data-driven decision-making, utilizing omnichannel and multi-touch attribution models, predictive analytics, search funnels, and consumer data trends to optimize content and audience engagement.Accomplishments:• Earned key promotion from Marketing Manager of North America to Managing GlobalSearch and Content Marketing Ops within 1st year due to business performance and channel growth.• Pioneered innovative solutions in personalization, ad serving, and offline attribution to elevate consumer engagement and website accessibility.• Drove $700M+ in gross revenue and facilitated over 400M visits across Gap Inc. brands (Gap, Old Navy, Banana Republic, Athleta), marking 40% increase in revenue YoY.• Achieved over 30% YoY growth in total visits, leveraging audience insights and market research to refine marketing programs.• Fostered team development and managed external agencies, ensuring alignment with project goals and budget utilization.• Established and directed inaugural content marketing division, bolstering growth and innovation for organic and paid channels.

San Francisco, California, Us

San Mateo, California, Us

Assumed leadership in advancing search marketing strategies, focusing on nurturing agency client relations, elevating website visibility and enhancing user engagement through meticulous SEO, SEM, and content marketing tactics. Mentored dynamic search marketing team in sales and MQL development, project and product management, consumer insights and market analysis. Conducted keyword research, competitive benchmarking, and consumer trend analysis to identify opportunities for client market penetration and audience targeting. Managed client sales and conversion optimization strategies, employing A/B and multivariate testing to refine landing page and ads performance. Supervised social media marketing efforts, integrating SEO and psychology principles to boost online presence and drive traffic.Accomplishments:• Elevated search engine rankings to top positions for multiple clients using ethical SEO techniques.• Led redesign and optimization of multiple website landing pages, resulting in improved user experience and conversion rates by 30%+. • Developed and presented monthly search webinars, web analysis, sharing insights and strategies with broader marketing teams to drive company visibility and sales.• Spearheaded effective sales campaigns, technical SEO and paid campaign ads implementation, including content production, web optimization and link-building initiatives, to secure top search engine rankings for over 100 clients in 2 years.

Pleasanton, California, Us

Senior Sales Leader and Digital Marketing Strategist.LeapFish was the first multi-dimensional search engine platform that aggregated the internet’s most desired search data into one single search page. With LeapFish, users were able to combine search results from Google, YouTube, Ebay and many more online destinations in a single search. Users experienced the latest digital news, videos, images, search results and more in one search platform. Advertisers were able to leverage LeapFish paid marketing and Ads promotion technology to drive incremental business visibility online, brand awareness and sales revenue growth.

Washington, Dc, Us

Grassroots Enterprise combined the best of cutting-edge Internet technology with high-impact PR communications to build movements that make an impact.

Casellina Di Scandicci, Florence, It

Retail Location Management, Supervising Day-to-Day Operations and Consumer Experiences.Gucci is the biggest-selling Italian brand in the world. Gucci operates about 538 directly operated luxury retail locations worldwide

Columbus, Oh, Us