Justina Phoon Email & Phone Number

Melbourne, Vic, Au

My team and I help organisations focus on driving growth through their most valuable asset - their people. Our tailored solutions facilitate strategic capability, growth mindsets, and clarity in vision, purpose and values in teams and individuals to perform against organisational goals and revenue targets.

Sydney, New South Wales, Au

Developed Software Hub’s growth strategy and implementation plan, with a focus on promoting and leveraging key partnerships and maximising a bootstrapped budget. Partnered the co-founders to develop the brand, key sales and presentation collateral, and promote Software Hub at industry events.

Oakland, Ca, Us

Developed and implemented Asia Pacific’s demand generation, GTM and marketing communication strategies and programs, established and led a team of regional marketers (team of 8) and agency partners focused on go-to-market, brand awareness, lead generation/activation and customer growth activities.

Oakland, Ca, Us

Melbourne, Victoria, Au

Responsible for all global marketing communications efforts with a focus on growing the business and supporting customer retention activities. This included the development and management of the marketing and communications strategy, execution of these initiatives and analysis of results, budget development and management, partnership development, and providing direction to third-party marcom providers.

Au

Co-founder of this boutique consultancy, to provide ad hoc marketing communications consulting services to B2B and B2C clients from strategy to implementation. This included traditional and digital marketing, membership marketing, social media brand engagement and management, live streaming and video production.

Melbourne, Vic, Au

Developed the global marketing communications strategy and was hands on in executing the tactical plans serving the Higher Education and Vocational Education & Training (VET) sectors. Designed and implemented the regional and local go-to-market strategies and activities including events, collateral, website, content marketing and social media/selling.

Nashua, New Hampshire, Us

Responsible for all internal/external marketing communications initiatives for the Asia‐Pacific region. Portfolio included regional marketing, PR and social media strategy and planning, execution and analysis, budget development and management, and contract negotiation with regional service providers.

Singapore, Singapore, Sg

Led all marketing communications initiatives and campaigns with direct reporting line to the ANZ Managing Director. Developed and implemented the marketing plan and budget, sales and marketing collateral and website, and supported call centre and sales teams located throughout Australia and New Zealand. Managed advertising and marketing partnerships, vendors and agencies, and press and corporate relations with the global management team in the Singapore HQ.

Southbank, Victoria, Au

Responsible for marketing communications primarily for the U.S. market. Developed sales, marketing and PR collateral for new projects, assisted with direct mail and advertising campaigns, and coordinated and supported marketing events and trade shows. Led marketing communications initiatives for the newly formed Melbourne Short Stay Apartments division in 2003 that specialised in executive serviced apartments for the corporate and leisure market. This included managing and developing all digital and print marketing and advertising initiatives while supporting the sales efforts with collateral and new media presentations.

Responsible for company‐wide marketing communication and advertising initiatives which included the management, creation, development and distribution of corporate digital and print collateral pieces and on‐going website development. Planned and coordinated corporate events and trade shows, managed professional photographers in photo shoots and photography archiving, and supported HR with internal employee relations and activities.

Honolulu, Hi, Us

Headhunted from the agency of record to be responsible for the online marketing and sales channel and e‐commerce website in this international resort management company. Portfolio encompassed the development and implementation of the online marketing plan and budget which included email campaigns, online advertising and partnerships, and affiliate programs; identification, negotiation and management of online advertising and marketing partnerships; management of the interactive agency and technology consultants in on‐going website content, design and technological updates, and new media presentations. Managed a range of marketing communications initiatives, supervised advertising and public relations agencies, and developed sales and marketing print collateral. Worked with Operations and Customer Service to develop and improve online customer service processes, protocol and response time.

Honolulu, Hi, Us

Led project teams in Hawaii’s top interactive agency and was responsible for end-to-end online initiatives and campaigns worth USD 3+ million for B2B and B2C national/international accounts including Bank of Hawaii, Pacific Century Bank, Castle Resorts & Hotels, and Paradise Cruise, Ltd. Managed project teams, ensured project objectives were met and was responsible for the development of new media projects, resource allocations, budgets and timelines; ensuring quality delivery through all phases of the projects. Established and strengthened business relationships with clients and partners and contributed to new business pitches and presentations.

Organizational Leadership

Certificate, Professional Coach

Advanced Leadership Program, Organizational Leadership

Master Of Arts (M.A.), Mass Communication/Media Studies

Bachelor Of Arts (B.A.), Graphic Design