Justina Phoon Email and Phone Number
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I’m a values-led, purpose-focused and results-driven growth strategy coach, marketing advisor and leader. As a growth strategy coach, I help organisations and business leaders drive growth by designing and implementing their growth strategies and transform and align their team's mindsets to meet their business goals and succeed in their roles. As a marketing advisor and leader, I specialise in Go-to-Market and Marketing Communications strategy in the Asia Pacific region, bringing passion and expertise in recruiting, coaching and leading high-performance marketing, communications, brand, creative and technical teams to drive exponential growth and business transformation in B2B and B2C organisations. Some recognizable global brands I’ve worked with include Turnitin, Skillsoft, Central Equity, Coldwell Banker, Bank of Hawaii, Ascott International, Halekulani Hotel and Castle Resorts & Hotels.Connect with me to find out more and let’s chat about how I can help your business grow.
Growth Impact Consulting & Coaching
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Principal Growth Strategy Coach & AdvisorGrowth Impact Consulting & Coaching Feb 2024 - PresentMy team and I help organisations focus on driving growth through their most valuable asset - their people. Our tailored solutions facilitate strategic capability, growth mindsets, and clarity in vision, purpose and values in teams and individuals to perform against organisational goals and revenue targets.
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Chief Marketing Officer (Fractional)Software Hub Feb 2024 - Sep 2024Sydney, New South Wales, AuDeveloped Software Hub’s growth strategy and implementation plan, with a focus on promoting and leveraging key partnerships and maximising a bootstrapped budget. Partnered the co-founders to develop the brand, key sales and presentation collateral, and promote Software Hub at industry events. -
Regional Marketing Director, Asia PacificTurnitin Dec 2020 - Jan 2024Oakland, Ca, UsDeveloped and implemented Asia Pacific’s demand generation, GTM and marketing communication strategies and programs, established and led a team of regional marketers (team of 8) and agency partners focused on go-to-market, brand awareness, lead generation/activation and customer growth activities. -
Senior Marketing Manager, Asia PacificTurnitin Jan 2019 - Nov 2020Oakland, Ca, Us
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Director, Global Marketing & Client ExperienceAscending Online Feb 2018 - Nov 2019Melbourne, Victoria, AuResponsible for all global marketing communications efforts with a focus on growing the business and supporting customer retention activities. This included the development and management of the marketing and communications strategy, execution of these initiatives and analysis of results, budget development and management, partnership development, and providing direction to third-party marcom providers. -
Director, Marketing & Brand And Co-FounderRice Studios Pty Ltd Dec 2008 - Nov 2019AuCo-founder of this boutique consultancy, to provide ad hoc marketing communications consulting services to B2B and B2C clients from strategy to implementation. This included traditional and digital marketing, membership marketing, social media brand engagement and management, live streaming and video production. -
Head Of Global MarketingGlobal Learning Support Jan 2016 - Dec 2016Melbourne, Vic, AuDeveloped the global marketing communications strategy and was hands on in executing the tactical plans serving the Higher Education and Vocational Education & Training (VET) sectors. Designed and implemented the regional and local go-to-market strategies and activities including events, collateral, website, content marketing and social media/selling. -
Marketing Communications Director, Asia PacificSkillsoft Feb 2008 - Dec 2015Nashua, New Hampshire, UsResponsible for all internal/external marketing communications initiatives for the Asia‐Pacific region. Portfolio included regional marketing, PR and social media strategy and planning, execution and analysis, budget development and management, and contract negotiation with regional service providers. -
Marketing ExecutiveAscott International Management 2005 - 2006Singapore, Singapore, SgLed all marketing communications initiatives and campaigns with direct reporting line to the ANZ Managing Director. Developed and implemented the marketing plan and budget, sales and marketing collateral and website, and supported call centre and sales teams located throughout Australia and New Zealand. Managed advertising and marketing partnerships, vendors and agencies, and press and corporate relations with the global management team in the Singapore HQ. -
Sales & Marketing CoordinatorCentral Equity & Melbourne Short Stay Apartments 2002 - 2004Southbank, Victoria, AuResponsible for marketing communications primarily for the U.S. market. Developed sales, marketing and PR collateral for new projects, assisted with direct mail and advertising campaigns, and coordinated and supported marketing events and trade shows. Led marketing communications initiatives for the newly formed Melbourne Short Stay Apartments division in 2003 that specialised in executive serviced apartments for the corporate and leisure market. This included managing and developing all digital and print marketing and advertising initiatives while supporting the sales efforts with collateral and new media presentations. -
Marketing & Communications ManagerCic Associates, Inc 2001 - 2002Responsible for company‐wide marketing communication and advertising initiatives which included the management, creation, development and distribution of corporate digital and print collateral pieces and on‐going website development. Planned and coordinated corporate events and trade shows, managed professional photographers in photo shoots and photography archiving, and supported HR with internal employee relations and activities.
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Manager Of Online Marketing & SalesCastle Resorts & Hotels 2000 - 2001Honolulu, Hi, UsHeadhunted from the agency of record to be responsible for the online marketing and sales channel and e‐commerce website in this international resort management company. Portfolio encompassed the development and implementation of the online marketing plan and budget which included email campaigns, online advertising and partnerships, and affiliate programs; identification, negotiation and management of online advertising and marketing partnerships; management of the interactive agency and technology consultants in on‐going website content, design and technological updates, and new media presentations. Managed a range of marketing communications initiatives, supervised advertising and public relations agencies, and developed sales and marketing print collateral. Worked with Operations and Customer Service to develop and improve online customer service processes, protocol and response time. -
Interactive Projects & Digital Marketing ManagerAnthology Marketing Group (Formerly Known As Starrtech Interactive) 1999 - 2000Honolulu, Hi, UsLed project teams in Hawaii’s top interactive agency and was responsible for end-to-end online initiatives and campaigns worth USD 3+ million for B2B and B2C national/international accounts including Bank of Hawaii, Pacific Century Bank, Castle Resorts & Hotels, and Paradise Cruise, Ltd. Managed project teams, ensured project objectives were met and was responsible for the development of new media projects, resource allocations, budgets and timelines; ensuring quality delivery through all phases of the projects. Established and strengthened business relationships with clients and partners and contributed to new business pitches and presentations.
Justina Phoon Skills
Justina Phoon Education Details
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The Marketing Leadership MasterclassOrganizational Leadership -
Thought CoachProfessional Coach
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Women & Leadership Australia (Wla)Organizational Leadership
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Oklahoma City UniversityMass Communication/Media Studies
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California College Of The ArtsGraphic Design
Frequently Asked Questions about Justina Phoon
What company does Justina Phoon work for?
Justina Phoon works for Growth Impact Consulting & Coaching
What is Justina Phoon's role at the current company?
Justina Phoon's current role is Experienced Growth Strategy Coach & Marketing Advisor | Fractional CMO | Go-to-Market & Demand Generation Specialist | Values-focused Leader.
What is Justina Phoon's email address?
Justina Phoon's email address is ju****@****oft.com
What is Justina Phoon's direct phone number?
Justina Phoon's direct phone number is +150352*****
What schools did Justina Phoon attend?
Justina Phoon attended The Marketing Leadership Masterclass, Thought Coach, Women & Leadership Australia (Wla), Oklahoma City University, California College Of The Arts.
What are some of Justina Phoon's interests?
Justina Phoon has interest in Economic Empowerment, Civil Rights And Social Action, Education, Human Rights, Animal Welfare, Arts And Culture.
What skills is Justina Phoon known for?
Justina Phoon has skills like Digital Marketing, Email Marketing, Online Marketing, Marketing Strategy, Integrated Marketing, Lead Generation, Marketing Communications, Advertising, Social Media, Copywriting, Media Relations, Public Relations.
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