Justina Rapala Nielsen M.B.A Email & Phone Number

MARKETING + MANAGEMENTBrands. People. Projects. MARKETINGWe are an international idea activation agency specializing in strategic marketing, publicity and brand experience events. Our extensive integrated marketing and public relations expertise, combined with a network of global creative, production and media partners allows us to create custom solutions with successful results, all-while maximizing cross network efficiencies throughout all client marketing initiatives. We offer the following marketing services: Competitive Market AnalysisResearch Management (Focus Group / Reporting)Strategic Marketing Plan DevelopmentBrand Message Development + CopywritingComprehensive Publicity Strategy + ExecutionMedia Pitching and Media Relationship ManagementNational and Global Press ToursProduct Seeding (Influencers / Film / Television)Social Media Strategy + ExecutionBrand Experience Event Production + Execution MANAGEMENTFollowing decades of experience at large-scale agencies and global brands, the team has developed a proficiency in brand, people and project management across international markets and expertise in managing identity and messaging within the global media marketplace. We offer the following management services:Reputation ManagementBrand Management Representation (Athlete / Artist / Photographer / Filmmaker)Sponsor + Partnership RelationsContract NegotiationsVendor Management Physical Location + Structural Builds (Store Openings; Tradeshows; Large-Scale Events)Photoshoot/Videoshoot ProductionPost-Production Vendor Management

San Clemente, Ca, Us

Founded in 2009 in Melbourne, AUS – Agency GLOW expanded offices into the USA (LA/OC/NYC) during 2012, and now is a multi-national idea activation agency specializing in strategic integrated marketing, publicity and events for brands, people and projects. As marketing partners to our clients we work closely to identify objectives and propose targeted strategies, ensuring that the timely execution of advertising, sales promotions, public relations, events, direct marketing, digital communications and social media – all work together as a unified force. Our goal is to clearly communicate our clients’ brand message in order to attract, convert, retain and engage the target audience. SERVICESFor detailed services + capabilities please visit www.agencyglow.com

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Burlington, Vermont, Us

Strategic Marketing Planner for Analog and Gravis Brands. Primary objectives focused on delivering strategic and coordinated marketing efforts and sales driven initiatives across all marketing communications tactics.Responsibilities included::: Deliverance of annual GTM go-to-market plans for seasonal collection launches across the global regions:: Provide strategy and insight into comprehensive integrated marketing plans - working seamless with cross functional business units - from product design and development to marketing and sales:: Direct management of product and brand publicity efforts, PR agency relationship, media relations and media facing ambassador communications. :: Production of seasonal brand campaign photo and video content generation shoots:: Content distribution planning and management of implementation:: Oversight of consumer experience touch points across all marketing tactics - supporting the marketing teams for both Analog and Gravis brands

Foothill Ranch, Ca, Us

Contribute to the development and execution of brand and product marketing strategies•Support Global Marketing department in the establishment and articulation of the brand position in the category•Assist in creation of meaningful consumer targets through leading consumer profiling and market studies•Collaborate with product division for product positioning, category architectures and long term business growth strategies•Gather, interpret and engage with Regional Brand Managers and Marketing Directors to ensure Brand and Marketing strategies are relevant and powerful on a market by market basis•Collect and analyze competitor attributes and relevance to ensuring we separate and develop distinct POVs by category, channel and consumer•Develop annual and seasonal stories•Develop annual Go-to-Market and Global Integrated Marketing Plans, Schedules and Deliverables•Work with cross functional marketing teams including: Brand Communications, Sports Marketing, O Stores and Digital in the development of seasonal stories that can be executed through marketing communications•Manage marketing calendar through understanding of product deliveries, consumer purchase patterns and channel messaging orchestration.•Fully responsible for managing and leading the GTM process across global teams including product, strategic planning, Ecomm, Sports Marketing, Brand Communications, Sales and Regions•Collaborate with Global Marketing department & VP of Marketing to create annual marketing strategies, plans and budgets - determine priorities and how to effectively deliver marketing concept to the target consumer and how to roll out the campaign internationally•Develop and present all marketing materials in a holistic view for Global Marketing department & VP to ensure vision is executed and goals are achieved•Communicate marketing strategies and vision for the Action Sports business to Regional Brand Managers and Marketing Directors

Foothill Ranch, Ca, Us

• Work with marketing leadership (SVP/VP) to understand and help guide the worldwide Oakley brand vision/positioning by territory. • Assist the international Subsidiary Brand Directors and International Distributor Marketing Managers in the planning, organizing and execution of that vision as it relates to all marketing efforts and product initiatives.• Fully responsible for leading the go-to-market process across all brand communications disciplines.• Management of marketing calendar through understanding of seasonal product deliveries, relevant sporting events, community relations, consumer purchase patterns and channel messaging orchestration.• Manage marketing budgets, ensuring allocations are effectively managed to optimize resource efficiency.

New York, Ny, Us

• Responsibilities included developing strategic national marketing plans for multiple vehicle launches and effectively managing campaigns from creative conception to execution.• Supervising multiple in house resources in the efficient development, production and execution of direct mail, collateral, events, promotional materials, direct response print advertising and online media initiatives.• Act as main communication lead and creative strategist between in house creative/production and key Toyota Clients. • Working closely with media buying agency to generate media plan and budget; work with Clients and legal departments to negotiate media usage and legal clearance.• Generating detailed campaign results presenting reports to Toyota field (TDA) and top management (TMS). • Held accountable for accurate and efficient budget management campaign budgets from 1M to 3M per campaign.

Irvine, California, Us

• Supervised all interactive projects in accordance with approved communication strategy for each Client.• Maintained contact and cultivated partnerships between client, creative and production departments, while overseeing the scheduling and flow of work via the Junior Account Executive and Project Management Coordinators.• Managed budget, ongoing account maintenance and analysis to identify cost efficiencies.• Participated in Senior Management new business development meetings and strategy sessions for current and future Clients.

• Held lead account role in integration and management of Jaguar National & Retail S Type and TheAnswerIsJaguar.com campaigns: television, magazine, newspaper, radio, online media, POS, OOH, live script radio and Executive Club video.• Participated in development of strategic creative brief within brand strategy and overall national marketing direction.• Monitored the implementation of media plans by managing the creative execution and distribution to stations and publications.• Managed ongoing account maintenance, including developing and upholding budgets, composing accurate call reports, job requisitions, status reports, maintaining records/files of work, and preparation of materials for client meetings.

Mission Viejo, California, Us

New York, Ny, Us

Bachelor Of Arts (B.A.), International Business

M.B.A., Business & Marketing Communications