Currently helping anoint the JINYA family of restaurants to their rightful position as the number 1 ramen chain in the world.

Helped grow The Halal Guys brand worldwide, becoming the leader in their renowned style of American Halal Food in 6 countries featuring 95 locations. By executing deals and collaborations with brands like Sony Music, The New York Yankees, Clark’s Originals, Extra Butter, Adidas and recognized influencers in their various fields like RISK, Eric Emanuel, Julian Mitchell, Gangster Doodles, Josh Sobel, Jeff Staple and Nathan R. Smith. Balancing art, commerce and the brands New York street cred we were able to resonate across platforms and develop a strong bond with our fans by being true to ourselves. The rags to riches story of 4 Egyptian immigrants who worked hard and developed a unique American classic simply known as “The Platter” was a thrilling place to start. The real work was finding the right people to tell this story in a way that resonated not only with street level New Yorkers who had known the brand from it’s humble beginnings as a street cart at 53rd and 6th but millennials around the world who valued “new” exotic food in a fast casual environment at low prices.

Working with franchise partners to grow The Halal Guys brand worldwide.

• Developed strategic marketing plans that drive awareness, trial and sales for 29 restaurants through LSM, grassroots marketing, neighborhood outreach and digital marketing.• Created relationships with key stakeholders for community events in order to execute flawless promotions. • Created beverage program introducing new craft beer and wine for restaurants chain wide.• Developed partnerships with delivery partners (Grubhub, Postmates, Doordash, Eat24, etc) to build delivery program for brand.

• Creative execution of over 5,000+ campaigns for top brands (Rite Aid, Domino’s, Applebee’s, Ace Hardware, etc) producing over $1.5 Million in revenue.• Marketing liaison for all Circle Street clients, creating integrated timely store level campaigns reaching a mass audience digitally using the Circle Street platform.• Develop locally relevant contextual ad copy for Circle Street clients, targeting digital (primarily mobile) consumers to increase brand awareness and drive foot traffic to brick-and-mortar retail and sales of specific products/services.• Manage presale creative production for potential Circle Street clients.• Team with offsite product manager on the continuing evolution of the Circle Street platform, building a first class mobile digital ad delivery service.• Collaborate with ad publishers to manage ad inventory assuring full delivery of all digital campaigns.

• Develop strategic marketing plans that drive awareness, trial and sales into LA area restaurants through LSM, sponsorships, neighborhood outreach and digital marketing.• Create and execute tactical sales-driving campaigns that help increase transactions and highlight our points of differentiation to the competition.• Effectively write consumer-facing copy & manage creative projects for each LA area restaurant growing market from 8 to 15 locations.• Manage local Social Media presence in LA market including incentivizing customers to follow various accounts and growing follower counts (30% for Twitter, 22% for Facebook).• Forecast and manage annual local marketing budget to target from $80k to $150k over 4 year period.

• Provide promotion assistance for AAA, Rhythmic, Top 40 formats.• Built relationships with internal partners and disc jockey’s to drive radio play strategies for Warner Brothers branded artists.• Manage and assist with the creation/execution/follow up of creative radio promotions.• Developed trend analysis using various emerging technologies (Facebook, Myspace, Twitter) along with classic music industry platforms (Soundscan, BDS, Billboard) creating big picture outlook for artists.

• Manage $6 Million marketing development fund for Baja Fresh.• Act as department liaison with outside vendors including Advertising Agency and Print Media outlets.• Increase customer profile of Baja Fresh brand vs. competitors in the market segment through the use of creative marketing tactics, in-store POP and sampling.• Assist in the creation and distribution of all marketing materials for entire chain (over 300 Baja Fresh locations).

• Responsible for trade show marketing of all Sage products, including managing and executing author presentations and signings at shows.• Manage $500k marketing budget for department projects.• Develop the first E-campaigns and web advertising for Sage products, executing large scale e-blasts to relevant consumers.• Design and place ads in relevant publications, including professional journals and magazines.•. You’re probably not still reading this resume if you’re on LinkedIn but if you are I applaud you. You have the same level of attention to detail that I try to. I’ll leave you with this. Be open. Do the work. Live limitless.