Leading a global team of product designers, collaborating with stakeholders from product management, UX research, design system, and engineering across all phases of cloud platform feature design and development. Key responsibilities include:• Managing a global team of product designers to support agile feature design and development throughout the design lifecycle.• Strategically expanding the product design team across the US, South America, Europe, and Asia through targeted hiring.• Fostering a learning-focused, action-oriented design culture to attract, develop, and retain top talent.• Implementing processes to facilitate synchronous and asynchronous collaboration across diverse time zones.• Leading design thinking initiatives to shape the overall product strategy and strategic decision-making for HPE's cloud platform.• Establishing and operationalizing a UX innovation lab to drive continuous learning and customer insights.• Communicating user-centered needs to executive stakeholders in a clear and compelling manner, aligning them with business objectives and opportunities.• Collaborating with peer design leaders in UX research, accessibility, design system, and supporting product lines to advance HPE’s mission.• Ensuring alignment with Product, Engineering, and Program Management leadership to successfully deliver features in each program increment.• Driving the evolution and adoption of a mature design system to ensure a cohesive user experience across product lines, focusing on visual consistency and interaction patterns.• Streamlining collaborative discovery, problem framing, rapid prototyping, testing, and iteration processes with a Lean UX mindset.• Elevating the status of Product Design and UX within the organization by engaging executive stakeholders and technology architects in shaping the product design vision (North Star).

Led user experience design and user interface development. Responsibilities included:• Gathering interface requirements, user profiles and business objectives• Guiding interface strategy and best practices in consideration of all viewports including mobile devices• Prototyping interface components and user flows• Developing, staging and testing prototypes with new functionalities• Managing the WordPress installation, template framework, system configuration and usage of 3rd-party plugins• Collaborating with Marketing, IT and Product Management teams to ensure the availability and accuracy of content• Managing contractors and vendor relationships for website hosting infrastructure, analytics and search engine optimization

Part of the user experience design team redesigning the Staples Advantage ecommerce web application. Contributions include:• Producing adaptive (viewport-size-specific) interface designs and design components• Creating a design system to promote consistency and improve the overall visual impression and usability of the application• Participation in strategy/brainstorming meetings with Product Managers, UX architects and front-end developers

Led creative strategy, branding, user experience design, WordPress development and copywriting. Major contributions included: • Dozens of complete websites and hundreds of individual creative assets and campaigns for clients• Ongoing strategic consultation to clients including brand strategy, focus groups, technology audits and interactive workshops• Translating client objectives into actionable, profitable and winnable proposals in collaboration with the account team• Originating, pricing and resourcing a comprehensive portfolio of creative services• Helping to continuously improve Nowspeed's brand, marketing efforts and operations as part of the management team

Managed and executed the writing and design of Snowbound’s marketing and customer support communications, including its website, email newsletters, search engine advertising, press releases, sales presentations, product flash demos, product user interface, product packaging, printed collateral, blog, trade show signs and direct mail. The company averaged over 30% per-year growth in revenue during this time period. Major successes included: • Rebranded Snowbound, its products and product families• Redesigned, redeveloped and repositioned snowbound.com (the source of over 90% of all sales leads)• Dramatically improved web-based lead retrieval processes, customer tracking and integration with the CRM system• Developed support communications guidelines, templates and online customer portal• Created and managed an award-winning monthly email newsletter and blog

Collaborated on the strategic development, design, copywriting and production of marketing communications programs for multiple clients. Participated in all areas of new business development including strategic company positioning, sales meetings and correspondence with potential clients. Responsible for the design and concept development of all company collateral including the posting, art direction, maintenance and copywriting of creative-directions.com.