Senior manager over the complete corporate marketing strategy, responsible for generating over $1.3 billion in loan volume in 2012 by providing over 100K qualified leads to the sales team. Report directly to the CIO, with direct oversight for the contact center, web development team, content management team, marketing compliance and design team.

Managed all aspects of the search marketing program, creative, marketing ads, landing pages, budgeting and reporting for FranklinCovey Products. This included re-marketing campaigns, site placement advertisements, comparison shopping engines, search engine optimization, and social media/community relations. In addition I was also the director of database marketing, which included developing all segmentation plans for direct mail, email and telemarketing campaigns. I developed key reporting metrics for all eCommerce marketing programs, provided oversight for the data warehouse and managed relationships with all database service providers.

Managed the search marketing program for FranklinCovey products and developed a plan that resulted in a 1305% ROAS (return on ad spend) which was an improvement over the previous 300% ROAS. In addition I provided weekly reporting and analysis for key marketing programs including public programs (training) and customer satisfaction feedback. Initiated all customer research which provided essential data to the executive team while they worked on several key rebranding initiatives and managed the divisions Net Promoter feedback project.

Managed all email and fax campaign marketing strategies for corporate and public training programs, developed the marketing list file for direct mail programs, assisted with the mail plan and creative and was responsible for all database pulls for corporate training, public programs and retail telemarketing campaigns. Responsible for tracking ROI and revenue reporting and worked with eCommerce and direct marketing managers to help them assess results and optimize their programs. I managed all 800 numbers for the call center, including placement on marketing pieces and revenue attribution, and worked to ensure every marketing piece had tracking associated with it either through phone number or promotion codes.