Feel better. Connect on a more meaningful level. From brand development, to digital and offline strategic planning, to creative multi-channel campaign execution including video production and content creation, paid social advertising, organic social media management, website and app development, email campaigns, organic and paid search, every brand needs a hand. Brand Aid.

I led the creative, strategic and organizational vision to champion innovation + creativity, building upon the successes of the previous 18 years.In addition to the Creative purview, MAD's scrappy, can-do-attitude quite literally required me to also be part Brand Strategist, part Producer, part Production Assistant, Account Director, Media Planner, Media Buyer, Social Media Manager, Drone Pilot, Mic Boom Operator, and, on some days, Therapist.Together we were necessarily nimble as we supported a wide range of clients; from SoFlo icons the likes of AutoNation, ACR Electronics, Water Taxi, LaCroix & Global Eagle, to the entire TracFone family of brands, to HBO LatAm, to karaoke trailblazers Singing Machine.More than just Creative Direction & Leadership, two decades of prior agency experience allowed me to facilitate growth in virtually every discipline, from Project Management to Video Production, and everything in between, improving processes and competencies, aligning career paths, skills, agency trajectory and client goals.I remained motivated by the possibilities we created for ourselves, especially with new technologies such as VR, AR, XR, 360 video, drone video, brand architecture development, native app development, and more.

While leading the FKQ Creative team - an experienced group of GCD’s, ACD’s, Broadcast Production Geeks, Copywriters, Art Directors, Powerpoint Wranglers, Snake Handlers (true story, bro,) Illustrators, and Front-End Developers - we created and brought to life big ideas for clients the likes of Hertz, Dollar, Thrifty, Melitta, McDonald’s, and more.

At Sq1 I lead an immensely talented group of UX and Creative professionals, delivering qualitative success proven by quantitative data, for brands such as On The Border, Petmate, Crayola, Jiffy Lube, Shell, Michaels, The Bridge School, Dr Pepper, Travelocity, Wholly Guacamole, Del Frisco's Restaurant Group, Prime Lending and more. Brands in my past life include Eukanuba, Iams, Always, Secret, Crest, Samsung, GlaxoSmithKline, Eli Lilly, among others.My team spearheaded the evolution of the agency's digitally-centric UX & Creative offering, with innovation focused on the ascension of second screens into consumer lifestyles. As a member of the agency's executive leadership team, I was a trusted partner to the C-suite, and an influential catalyst for organizational growth, while defining & maintaining our charted course toward long-term goals.More than simply streamlining and delivering digital excellence, I was able to pivot and refocus our UX & Creative competencies by listening intently to the professionals on my team, and then together carve out increased contributions. By fostering a sense of trust with other senior level members of the agency in other departments, I was able to help their team members realize mutual success as well through effective collaboration. By championing those who row when there isn't any wind, I inspired values which contributed to an environment of freedom, big ideas, achievement, and career growth.Initiatives developed by my team included:· dedicated organic growth "hit squads" to proactively offer clients added value through strategic creative innovation· content strategy advocacy and process implementation· multi-discipline collaboration structure and strategy· defining and employing more cost-efficient responsive design production processes