Partners with the President of Music and Special Events to create and implement a modernized approach to how MTV launches music content globally across traditional linear, streaming, FAST, and digital/social.Oversees the day-to-day and long-term content strategies for 30+ global linear channels across 100+ territories.Leads across multiple teams, including Coms, Creative Marketing, Media Planning, and Research to develop data-driven rollout strategies for all streaming and linear specials, including branded tentpoles like The MTV Video Music Awards.Partners with in-house research teams to utilize data to ensure all music content performs as expected across traditional cable channels, FAST, and Paramount+.Works with the Music Development team to utilize data to make informed decisions on which long-form specials and documentaries to greenlight.

In conjuction with the SVP of US Music, conceived integrations for all of MTV’s music and artists priorities into digestable experiences for the MTV viewer.Partners with music labels to create customized artist-focused marketing campaigns that seamlessly integrate into their larger launch campaigns.Launched 7 digital-based linear music video networks over the summer of 2019 on Viacom’s FAST platform Pluto TV.Supervised the music programming team responsible for daily music strategy across ten linear networks across digital and cable.Oversaw the acquisition and implementation of long and short-form exclusive content across MTV’s linear and digital screens.

While at Fuse I redefined their brand’s music identity through a company-wide restructuring including an overhaul of their music programming filter as well as the creation of the musicidentity of the company’s first satellite linear channel ‘FM’. I also led the creation, booking, and execution across multiple departments of the brand’s premiere multi-platform emerging artist campaign, ‘Fuse First’ Additionally, I created and managed a multi-departmental music calendar that helped align various creative and operational groups to work more effectively with each other. Also, I helped introduced and oversee the execution of exclusive multi-platform video premieres across Fuse Media.

Spearheaded the multi-platform music strategy for mtvU - including daily play-listing, curation of music videos and specialty programming.Partnered with indie labels to secure and execute exclusive content launches for multiple platforms/territories.Managed a team of indie label reps who created regular trend updates for the larger MTV Music and Talent department which informed the selection of artists for future MTV opportunities.Oversaw the acquisition team that processed the delivery of music videos to MTV from all labels via a third party vendor.Restructured MTV's Video Music Awards internal balloting process resulting in lower error margin and larger voter participation

Partnered with labels to book artists and content for MTV digital exclusive franchises.Collaborated with MTV’s internal licensing department to create a workflow that allowed MTV to seamlessly report content metrics to labels.Developed and managed the execution of digital portions of larger multi-platform content launches, including live streamed events; also worked with labels to ensure launched content met expectations.Prioritized brand-wide music initiatives to create and distribute a weekly music programming calendar for MTV Digital.

Created exclusive digital content on a daily basis to support MTV’s long form on air programming.Managed the creation of all music video content within MTV’s content management system.Regularly communicated with labels to maintain dynamic artist pages.