- Led the Business Intelligence team responsible for all reporting and empowering the organization with data.- Managed Phillips Customer Relationship Management (CRM) platform, including protruding and implementing & QAing features, training end users, and reporting on outcomes - Proposed and led the rollout of Salesforce for the Phillips Sales and Customer Care, ~200 employees responsible for $800MM in revenue. - Proposed the project in November, and have led all procurement decisions - Led selection and management of integration and platform setup, including integration partner selection and mgmt.

In Feb. 2017, PetFlow was acquired by Phillips Pet Food & Supplies and separated into dedicated two teams: one to support ongoing PetFlow e-commerce business, and the other – PHIDO - an innovation, design and consulting group within Phillips. I worked for both companies for a substantial period of time during the transition.Launched in August ‘17, PHIDO’s first product is Endless Aisles (EA), a third-party fulfillment platform for independent pet food retailers. - Led discovery, selection, and implementation of BI & analytics solutions for PHIDO in support of EA - Worked with Head of Engineering to select and set up ETL and visualization/analysis tools - Worked with EA leadership and onboarding team to define KPI’s/measures of success - Built initial reporting and analysis dashboards for Endless aisles - Trained team members on making adjustments to existing dashboards and creating new reports - Selected and set up Nutshell CRM to support EA sales and customer support team’s onboarding process - Designed and implemented CRM workflow to support Phillips Inside Sales team sales process

PetFlow is an e-commerce pet food and supply retailer focused on bring a uniquely personal online shopping experience to dog and cat owners. PetFlow was acquired by Phillips Pet Food & Supply Company in February 2017 split into two companies, PetFlow & Phido - a new subsidiary focused on improving Phillips' digital products & offerings. I worked for both companies for a substantial period of time during the transition.Marketing• Co-manage all paid marketing channels (Facebook, SEM, retargeting & direct mail) and liaise with agency partners and vendors. Tasks include bidding strategy optimization, copy writing, imagery, and landing page decisions• Plan, execute, and evaluate results of all A|B testing promotional strategy changes, and channel optimization projects• Led shift to agile management structure for marketing team and set up operational tools• Collaborate with team members on email marketing strategy and conduct all major analysesBusiness Intelligence• Build and maintain business intelligence platform, including data QA and dashboarding for marketing and executive team• Write all database queries for marketing team and build Excel notebook templates for shared use across marketing team on routine analyses• Write programs to aggregate, display and communicate channel performance data (in Python 2.7)• Conduct ad hoc analyses and financial modeling for CEO and VP of Finance

Batten & Co. is a brand and business strategy consulting firm that leverages category knowledge & consumer insights and brand equities to develop and activate transformational business growth strategies.Responsibilities:• Create “Immersion Rooms” that explore a client’s competitive landscape, changing industry dynamics, and cultural pressures to promote brand growth and leverage big human insights• Create consumer journeys to identify key communications opportunities & develop product pipeline strategy• Conduct cultural research on client industries in primary markets and liaise with partners in other key markets to map global trends, aiding in strategic decision-making- Organize, analyze and present market analysis of client’s sales data• Research, create, and prepare case studies of best-in-class marketing for presentation to client’s executive marketing team and distribution throughout client organization• Assist in stakeholder interviews with clients at all levels- Organize and oversee US and global focus group participant’s pre-group preparation and written questionnaires- Locate & coordinate with facilities, compile & organize response data, synthesize key market findings and identify key consumer insights in several international markets• Contribute to new business pitches for Batten and holding companies—BBDO NY & OmnicomINDUSTRIES: Luxury goods, Consumer Packaged Goods, Pharmaceuticals, Entertainment & Media, Travel & Tourism, Marketing Services

• Created industry briefing books and company profiles in preparation for new client engagements- Found, compiled and summarized analyst reports, investor information, and competitive data- Researched news outlets and internet for recent news relevant to particular engagement and client • Worked with existing intellectual capital (e.g. frameworks, Microsoft Excel models, PowerPoint presentations) to reorganize information in a compelling, comprehensible way for teaching IT leaders and implementing transformations with current Fortune 500 clients• Assisted in research, editing, and structuring biographical novel on corporate leadership and growthINDUSTRIES: Heavy Equipment, Telecommunications, Metals, Oil & Gas

• Assist athletes and trainers in preparation for and performance in all athletic competitions• Organize supplies, take inventory, prepare practice supplies, supervise practices• First Aid/First Response to injuries and problems during practices and games

• Embedded in the Media Planning team for Lands’ End and DiSaronno• Developed competitive research and reports• Developed Print positioning reports • Worked with in-house Digital creative team on image editing, deck production and presentation • Researched and authored white paper: Maximizing Effectiveness and Efficiency of Meetings• Created PowerPoint summary presentation for Senior Management

• General sales and customer engagement/service at high-volume bicycle rental establishment• Primary customer engagement and safety support agent• Ongoing bicycle inventory, maintenance and customer “flow”

• Data/evidence organization, input, and analysis• Photocopying, faxing, and general office work• Participation in Mock Trial