Dynamic, data-driven marketing leader with an insatiable passion for the ever-evolving relationship between the creative, strategic and analytical disciplines of marketing. This passion has been nurtured via extensive management experience developing, executing, analyzing and optimizing all dimensions of integrated online & offline B2B & B2C marketing initiatives, including brand marketing, product marketing, CRM, digital media, mobile, social, brand websites, email, direct mail, telemarketing, print, event marketing, content creation, and PR/communications.Expertise:• Direct & Digital Marketing & Media Optimization• B2C & B2B Integrated, Multi-Channel Marketing• Online & offline advertising• Customer Relationship Management (CRM)• Customer Acquisition, Conversion & Retention• Member/Subscriber Loyalty Program Development• Customer Lifecycle Marketing Strategy (Cross-Sell, Upsell & Winback)• Database Marketing & Customer Segmentation• Social Media Content & Community Development• Social Media Sponsored Advertising• Email Marketing Strategy & Optimization• Sales Enablement/Support Marketing • Product Development, Strategy & Marketing• Brand Marketing & Corporate Communications• Content Marketing Strategy & Execution• Project Management & Marketing Operations• Program Test Design, Execution & Analysis• Strategic Planning & Data-Driven Decision-Making• E-commerce Acquisition & Monetization Strategy• Company/Product Website Strategy & Maintenance• CRM, Media & Web Analytics / Market Research• Budget Management / ROI Modeling• Strategic Partnership Development & Co-Marketing• Client, Vendor & Agency Relationship Management• Public Relations & Media/Press Engagement• Copywriting, Editing & Design• Event Marketing Strategy & Execution• Internal & External Presentation Development• Staff Recruiting, Management & Career Stewardship