As an Executive Group Director at Ogilvy, I lead and oversee the strategic development and execution of integrated marketing campaigns for global clients such as Samsung, EY, Merck, and British Airways. With over a decade of experience in the advertising industry, I have a proven track record of delivering innovative and impactful solutions that drive business growth and brand loyalty.My core competencies include brand strategy, digital marketing, creative direction, account management, and team leadership. I am passionate about creating and telling compelling stories that resonate with diverse audiences and inspire action. I also enjoy collaborating with talented and diverse teams to deliver excellence and value for our clients and stakeholders. As a rising star in the industry, I was selected as one of the 30 participants across the nation for an intensive and interactive leadership program that developed my skills and potential.
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Client Service LeaderVariousNew York, Ny, Us
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Executive Group DirectorOgilvy Jul 2021 - PresentNew York, Ny, UsOwn overall business and financial health & growth of Samsung, Truly, EY, Merck, British Airways.•Managed cross-dicipline team of 40+ and oversight of multiple initiatives across teams. •Delivered first ever “OneLaunch” Event for Samsung•Oversaw the launch of new brand campaign for EY from conception to launch, including TVC production -
Account DirectorOgilvy Oct 2017 - Jul 2021New York, Ny, UsClient lead responsible for overall health and growth of Philips Personal Health (B2C), Philips Health Systems (B2B), Philips Sleep & Respiratory Care (B2B+B2C)•Negotiated agency remit as social AOR for B2C business & operationalized social “Real Time Marketing Center” model for multiple categories inclusive of paid performance, influencer marketing, social / brand strategy, creative and program management disciplines; leading a team of 30+ people in implementing go-to-market strategies•Exceeded annual revenue goals in 2020 by more than 50%, partnering with leadership to manage resources and margins
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Management SupervisorOgilvy Jan 2016 - Sep 2017New York, Ny, UsManagement Supervisor for Philips Personal Health (Philips Sonicare, Philips Norelco, Philips Avent, Philips Saeco, Philips Kitchen Appliances)•Account lead across multiple, cross-channel pieces of business.•Led a team of multiple direct reports, as well as an interagency team, in running B2C business across several categories.•Selected as 1 of 30 participants in “Rising Stars” national leadership program to develop high potential employees
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Account SupervisorOgilvy Jul 2014 - Dec 2015New York, Ny, UsStrategic lead and interagency partner implementing yearly program initiatives for Philips Sonicare.•Led marcom planning and rollout of multiple brand campaigns across various products within the portfolio, including oversight of production and launch of new TVC, helping obtain the highest market share in the brand’s history
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Account ExecutiveOgilvy Jul 2012 - Jun 2014New York, Ny, UsCampaign manager responsible for organizing and implementing global and national initiatives for: InterContinental Hotels Group, Holiday Inn, Holiday Inn Express•Oversaw rollout of new national “Breakfast Bar” program, inclusive of strategy, creative, and production•Coordinated interagency teams from conceptualization through to production for two national campaigns, including one “revamp” and one new launch totaling $50MM in spend
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Assistant Account ExecutiveOgilvy Sep 2010 - Jun 2012New York, Ny, UsProject managed global agency team responsible for InterContinental Hotels Group•Coordinated & implemented 7 global “Multibrand” promotions delivered to millions of loyalty program members. Campaign was supplemented by paid and owned digital assets translated into 12 languages
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AssociateOgilvy Aug 2009 - Aug 2010New York, Ny, UsThe Ogilvy Associate's program is a highly selective, industry acclaimed advertising training program. As an Associate, I had the opportunity to explore critical areas of advertising during a 12-month rotational program. Rotations included Planning, Analytics, Experiential Marketing, and Program Management. After the 1 year rotation, I was given the opportunity to be permanently placed in one of these areas. Client exposure includes IBM, Dove, American Express, British Airways, Unilever Foods, and Medco, among others. Also was a participant in the "Red Ropes Training Program" where I was given the chance to learn about agency capabilities and compete in a business pitch.
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Account Management InternOgilvy Jun 2008 - Aug 2008New York, Ny, UsInterned on the IBM account for America's group
Justin Cohen Education Details
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Syracuse UniversitySociology
Frequently Asked Questions about Justin Cohen
What company does Justin Cohen work for?
Justin Cohen works for Various
What is Justin Cohen's role at the current company?
Justin Cohen's current role is Client Service Leader.
What schools did Justin Cohen attend?
Justin Cohen attended Syracuse University.
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