Responsible for creative process across editorial and design teams, including managing ten direct reports and relationships with independent contractors.Created outcomes publications for top hospital systems including Mount Sinai, North Shore-LIJ and Atlantic Health that had measurable impacts on incoming patient referrals, U.S. News and World Report scores and national reputation. Expanded existing client relationships, both to new departments and new product categories… Show more Responsible for creative process across editorial and design teams, including managing ten direct reports and relationships with independent contractors.Created outcomes publications for top hospital systems including Mount Sinai, North Shore-LIJ and Atlantic Health that had measurable impacts on incoming patient referrals, U.S. News and World Report scores and national reputation. Expanded existing client relationships, both to new departments and new product categories. Created effective print and digital publications for clients in transportation, healthcare and financial industries, as well as many conservation-oriented publications in partnership with National Geographic. Developed strategic, long-term objectives and tactical plans to diversify and expand product offerings. Show less

To meet growing demand from clients for new media solutions, co-founded spin-off company to focus on mobile applications, video and web sites. Developed business plan, brand name and logo marks and introduced company to existing client base. Brought first application, onHealth, from concept to app store in inaugural year.

Created layouts for University publications, including books and academic journal and maintained press web site,Graduate assistantship fully funded Masters education.

Executed the editorial management, creative direction, and publication process for quarterly wellness publication mailed to more than 800,000 households. This newsletter successfully encouraged healthy behaviors, directed appropriate utilization and encouraged member retention. This process involved collecting internal content from different departments and pharmacy benefit managers, and also involved a thorough review process with CMS and internal stakeholders. Created… Show more Executed the editorial management, creative direction, and publication process for quarterly wellness publication mailed to more than 800,000 households. This newsletter successfully encouraged healthy behaviors, directed appropriate utilization and encouraged member retention. This process involved collecting internal content from different departments and pharmacy benefit managers, and also involved a thorough review process with CMS and internal stakeholders. Created condition-specific member brochures for diabetes, back pain and asthma, working with clinical subject matter experts to develop comprehensive guides directly tied to medical management goals. Worked with cross-functional teams on integration projects after merger between Oxford and United Healthcare.Managed relationships with several vendors, and responsible for budgets totaling over $6M per year. Show less

Led various components of integrated business-to-business public relations, advertising, and Internet communications campaigns based around controversial public place smoking issues. Worked with state- and national-level restaurant association officials, hotel/resort executives, and business leaders within the hospitality sector to promote an open dialogue. Tracked, analyzed, drafted and presented comprehensive, detailed reports on media coverage and legislation.