Justin Compton Email & Phone Number

Charlotte, Nc, Us

Berwyn, Pennsylvania, Us

As Playfly's growth continues, I have been tasked with leading our professional sports sponsorship unit. My Partnership Development role will continue but will also lead our strategic pathway to enhancing our professional team relationships and adding value to our partners that see media + team/property partnerships as a key ingredient to a successful marketing & advertising mix.

Us

Home Team Sports, a division of Playfly Sports provides advertisers with unparalleled access to fans through branded in-game or show integrations, branded-content platforms, live game streaming and exclusive highlights, custom creative/advertising production and VIP hospitality experiences in live sports – all available on a local, regional or national scale, enabling Home Team Sports to customize our solutions to meet advertisers’ unique and evolving brand, media and business objectives.

Charlotte, Nc, Us

Led the Corporate Partnerships department that focused on new partnership development and partnership activation for the Charlotte Hornets. My tenure was very unique as it coincided with the global pandemic that caused a shortened 2019-2020 season and an altered 2020-2021 season. With those challenges aside, the department showed tremendous work ethic, teamwork and patience to not only get through the situation, but make progress towards the stated future goals and objectives. Crisis management became a key component for all of us during this time period, but I am grateful for the opportunity to cultivate more personal relationships with partners and internal teammates and find results. While uncertainty was paramount, we still found success and I am proud of the work put in to drive the business forward. Some key highlights include: Renewal of jersey patch partner, Lending TreeSuccessful launch of HSE's NBA2K esports team - Hornets Venom GTInnovative community programs across multiple pillars like social justice, health & wellness, and food insecurity

Kansas City, Missouri, Us

Led the corporate partnerships department that continuously found success executing multi-platform sponsorship and activation programs. The full story of this franchise is remarkable and the continued level of excellence shown on the field and in the boardroom is a testament to the organizational leaders and ownership. The only constant at Sporting was change which created a fast pace environment and a unique opportunity to experience many "firsts." We onboarded a stadium naming rights partner, launched a minor league affiliate team, designed and executed an eMLS program, and built a state of the art training facility. It was high octane, but very rewarding time in the club's history.

New York, Ny, Us

The Brand Integration team was the creative factory for the national Ad Sales team and we were challenged everyday to find concepts and ideas that would align a potential or current advertiser with our family of networks or properties. The vast portfolio of advertisers and programming across Fox Sports made the adventure challenging but fun. One meeting would consist of connecting a motorsport-centric brand and the next might be European soccer or UFC. Our team also served as the activation specialist and once a deal closed would manage the program from concept to completion. This could include managing national sweepstakes (Rhode Island beware) and be as complex as a custom commercial or content shoot. Original programming also fell under my purview which allowed me to experience live and scripted content which has a different cadence and opportunity for partners/advertisers.

New York, Ny, Us

Ideate, produce and execute branded content solutions for national advertisers across Fox Cable Sports networks. Networks include: Fox Soccer, SPEED, Fox Sports Net and FUEL TV. Assisted in re-branding of networks to FOX Sports 1 and 2.

Charlotte, North Carolina, Us

Developed and managed event and integrated marketing initiatives across the network's programming pillars that included live racing, original and studio programming. My core function included planning and executing traditional marketing tactics to enhance the network's brand and ultimately drive viewership.During the financial crisis of 2008, my role expanded and I began working with the network's national ad sales team more frequently as we all tried to cope with the national recession. Creativity became a necessity and I worked diligently with the network's production team to concept and execute new ad sales driven assets. This role become more prominent as we came out the recession and triggered the opportunity for promotion to the national integrated sales and marketing group in Los Angeles.

Charlotte, North Carolina, Us

Stamford, Connecticut, Us

Octagon was a fantastic start to my career and I believe the experience gained in the agency setting is truly invaluable. With soccer being such a passion of mine, working on the US Youth Soccer account allowed me to utilize my knowledge of the sport and connect the dots between my own youth soccer experience and how to apply business direction and strategy in an authentic way. Our team was a true extension of the US Youth Soccer corporate office and assisted on all facets of the business from marketing, sponsorships and operations. The opportunity to be included in decade defining work does not happen often but that is what occurred when I joined the Allstate account team. Each Saturday, I smile as I see the field goal net program still running strong. Our account team assisted in the college football program launch as well as operated an onsite experiential mobile marketing tour that aligned with marquee games across the college football season. Each week our team would travel to college campuses and execute a fun and engaging branded experience onsite that served as an Allstate lead generation program that included an on-the-field halftime promotion during the football game. The program culminated at the "granddaddy of them all," Rose Bowl.

Msa, Sports Administration

Mba, Business Administration

Ba, Marketing

Education record