To push the boundaries of innovation and growth for our clients by harnessing MSXI's deep global expertise in Retailer Performance Improvement, Service Optimization, and Consumer Engagement. By enhancing customer efficiency, experience, and overall satisfaction, we will drive success.

Organizational lead focused on providing value to OEM partners, their Dealers, and end-user clients through innovative "mobile first" fixed operations management solution.

• Lead Lincoln department tasked with incubating ancillary services that fortify brand value and create new revenue streams through unique and disruptive partnerships• Manage end-to-end services innovation process, including Idea Creation, Planning and Development, and Go-To-Market approach• Develop annual services cycle plan and budget for Lincoln U.S.

Ford X - “Where The Future Of Transportation Starts”

Position Ford as a leader in developing and scaling brand building Consumer Experience Centers across the globe focused on future transportation options – Educational playgrounds where we can collaborate with guests to help solve their transportation needs now and in the future!o Oversaw the development and launch (1/31/2017) of FordHub (NYC) – Ford Motor Company’s first ever company owned Consumer Experience center. Primary focus aimed at driving Positive Brand Perception around Ford being a thought leader in future forms of transportation - Launch to date – NPS of +83 while attracting an average of 700+ guests a dayo Managed analytics team and deduced strategic learnings used to support future adjustments/vendor partner engagements within FordHub – actualizing Ford’s ongoing commitment to “Smart Mobility” - Allocating budget mix appropriately to FordHub content, programs, events, and social media to grow traffic and amplify positive sentiment

Launched the Lincoln brand in China and delivered a new model of consumer engagement at the point of retail, "The Lincoln Way" - Fastest luxury OEM brand in China to 10,000 units sold – entering the market lasto Led the development and implementation of a ground breaking in-Dealership consumer experience technology suite aimed at changing the way customers perceive and experience Dealership sales and serviceo Conceptualized and delivered Lincoln’s online/remote "Explore," "Shop," and "Buy" customer engagement sales channel – “The Virtual Lincoln Way” - “Explore” – Based on using the most popular Social Media outlet within the Chinese market – WeChat – we allowed consumers to virtually walk into a Lincoln China Dealership in a motion activated 3D environment on their phones/tablets/computers, see and learn about Lincoln vehicles, speak or text live with Lincoln Hosts on any questions they might have, complete a build of their preferred vehicle, and connect with Lincoln for an at-home “Shop” appointment or at-home “Test Drive” - “Shop” –Through WeChat video or Apple FaceTime customers could schedule appointments to have a live POV video tour of the vehicle they are interested in and have all their questions answered through a no-pressure interaction with a Lincoln Host. After this experience, guests could choose to have a Lincoln of their choice brought to their home, work, or chosen location to take a tailored (drinks and appetizers of their choice provided) test drive and conversation with one of our trained Lincoln Hosts - “Buy” – The “Buy” experience allowed customers to work with a Lincoln Host to get one-hour credit/finance approval, identify the Lincoln stock they want to purchase through our unified DMS across China inventory search, and place a down payment on their vehicle from the comfort of their home

Part of the team who developed, gained e-band approval, managed, and executed the re-launch of Lincoln o Proposed and launched a Dealer margin incentive program for Dealers who delivered increasingly more luxurious Dealership experiences – The Lincoln Commitment Program (LCP) – approximately $200M in Dealer margin annuallyo Developed and trained Dealers to deliver a more luxurious customer experience at the Dealership level resulting in multiple point sales and service Customer Viewpoint score increases for compliant Dealers YOY o Created and executed primary luxury consumer research on in-vehicle connected services and telematics features and launched the MyLincoln Mobile App

Executed the roles and responsibilities of a Sales Zone Manager o Built strong working relationships with my Dealers and Dealership employees – Increased Dealer satisfaction from approximately 50% to 80% compared to the previous Zone Manager o Grew sales and share within my territory during the recession– Oversaw greater YOY growth than Industry average

Motivated and incentivized Zone Managers to achieve strong performance o Created healthy competition through a strategy of rank, recognition, and reward

Uncovered basic hypothesized "electrified" consumer demographics, psychographics, and usage patterns through primary research and data mining to develop future corporate strategyo Wrote the "FMC Electrification Strategy" white paper Drafted and presented a Bluebook that clearly and concisely presented the positives and negatives of the Focus BEV program for upper management's review resulting in final approval for production o Crafted the Focus BEV Marketing deck for pre-launch milestone Led the C557 nomenclature process o Utilized consumer research, brainstorming sessions, and product experts to select nomenclature Created the Global Target Customer Template o Developed the Ford Motor Company target customer template composed of demographics, psychographics, over indexing product differentiators, and design language direction uncovered through data analysis and focus group research for all of the Ford and Lincoln products Identified the "Savvy Pragmatist" customer segment and targeted them through a "Clean, Modern, and Sophisticated" Brand vision for Mercuryo Drafted the final Mercury strategy white paper

Future customer and product strategy development through trend analysis and customer research o Conducted the 2007 Large Traditional Utility Segment Analysis Study and decko Assisted in creating the "Future of Luxury" Product Innovation Process study to help uncover key drivers and consumer demands within the luxury space

Developed vehicle features and content strategies within brands and across the product portfolio o Conducted 50+ expert interviews, created and analyzed a survey gauging brand perception, and facilitated focus groups in crafting a strategy presentation for Ford, Lincoln, and Mercury

Developed a data management tool which captured, calculated, and presented R&D tax credits o Led 30 service line team members in creating costing methodologies, databases, cost analysis reports, and IRS claim/defense documents resulting in multimillion-dollar tax credits o Presented R&D tax credit findings to executive leadership at multimillion dollar clients such as ATK, Thiokol, ITW, Navistar, CMS, Alliant Energy, Caterpillar, and Ashland

Led interviews and collected and aggregated qualified R&D tax credit detail

Collaborated with client engineers to create interview reports used to qualify research expenditures