Product marketing and product development for WhatsApp Business Platform

Founded the product marketing team. Responsible for B2C/B2B product marketing and growth marketing for marketplace and white-label software products. Led a team of five product marketers and growth marketers building go-to-market strategy, multi-channel growth and lifecycle campaigns, and product positioning strategies.

- Led global product marketing strategy for Instagram DMs, Feed algorithm/ranking, and Threads- Led go-to-market to launch Messenger integration in Instagram- Led performance marketing and integrated campaigns for Instagram DMs

- Lead growth/brand campaigns and user research for Google Search and the Google app feed in the US market- Manage Google Search brand campaigns including digital media, creative, partnerships (NBA, Netflix, Warner Bros, Universal, Disney), cohort analysis and brand impact measurement. - Acquisition infrastructure expertise in deeplinking and ad measurement technology- Brand and market research including market segmentation, audience insights and brand intelligence

- Lead Google Apps for Work mid-market business marketing- Optimized demand management funnel and business acquisitions strategy- Account based marketing for Fortune 500 lead generation- Lead social selling initiative- Lead paid digital media strategy and execution for field marketing

Google Apps for Work acquisition and demand marketing:- Demand generation for our Hangouts on Air and our flagship digital lead generation event, Atmosphere, through social media, influencer marketing, email marketing, and paid digital media. Event streamed to hundreds of thousands of users in Asia, Europe/Middle East/Africa, Latin America, and North America.- Digital account based marketing of large Apps for Work prospectsGoogle Wallet product marketing: - Launched mobile Wallet loyalty cards, gift cards, and order tracking- Redesigned consumer-facing website- Performed user segmentation research for payments product- Creative agency management to produce Wallet videos- Developer marketing for Wallet API- Managed consumer communications for Google Wallet via social media, blogposts, and website.Google Express business analyst: - Tracked marketing impact on performance of order delivery during Google Express' early months of launch, helping to inform growth, expansion, and marketing investment decisions.

Dormslist is an online textbook marketplace and trade center for college students. Our goal is to offer a free service to students so they can buy/sell their used textbooks among their peers at a better price than campus bookstores or websites will offer. I lead the marketing/branding, business development, and product management aspect of Dormslist.