Justin Dahl Email & Phone Number

Denver, Pa

United States

Lititz, Pa

Lititz, Pennsylvania

Ecommerce ManagerAs Ecommerce Manager - US, I am responsible for maximizing the consumer experience when shopping our brand sites as well as serving as the champion in managing the execution of all Ecommerce infrastructure projects directed to supporting the expansion of our ecommerce business. I manage and support a team of six online marketing specialists whose goal it is to implement online marketing tactics to exceed brand goals. I enjoy the opportunity to drive the growth of this channel and support the overall revenue plan for the company by:• Maintaining current Ecommerce infrastructure; prioritizing segment-specific ecommerce infrastructure projects;• Analyzing/reporting on performance towards pre-set goals;• Providing improvement recommendations based on identified industry trends that can be rolled out to all our websites.

Lancaster, Pennsylvania

As Search Marketing Manager I worked with the account teams, internal resources and external partners and vendors to budget, strategize and implement paid and organic search campaigns. • Responsible for working cross-functionally with our analytics, content, software development and media teams to assess and optimize our B2B client base websites, as well as identify new search opportunities and capabilities.

Conshohocken, Pa

Dynamically developed innovative online market-driven. Developed an expanded array of niche markets through robust products. Implemented company products and services utilizing strategic web-readiness.• Worked with Marketing Managers, Analysts and Product Managers to create new and engaging content for the web. Proofed new content• Managed $60,000+ web marketing budget, including the coordination and negotiation of third-party contracts• Project management of multiple high-level web and digital design and marketing projects. • Coordinated the development, translation and implementation of globally focused, multi-lingual content. • Developed protocols and training for company related to web and digital. • Ensured that all documents met established content standards and works with developers and IT to assess any technical challenges in displaying the content. • Responsible for maintaining brand consistency and the ‘corporate’ look and feel of the company web properties. • Coded any web changes and publishes new content to intranet, global websites and marketing newsletters. • Co-developed and researched new corporate social media strategy. Developed all content for company Wikipedia page with third-party admin.• Supported the marketing team in any commercial initiatives. This included storefront, customer collaboration, customer help desk, web inquiries, landing pages, etc. This also included web marketing initiatives such as customer satisfaction surveys and survey platform. • Responsible for communication of web activity and reporting to appropriate associates. This included statistical analysis and research presented to management.• Coordinated communication with sales team and product managers who can follow-up with web-based product requests. • Coordinated any content creation by particular business groups. This can included Marketing, IT, Management, HR, etc.

Greater Philadelphia Area

Responsible for deciding major objectives and policies of the organization's website and implementation of web marketing and communications strategies.• Provided a vision for the communication of all information on the Firm website, www.morganlewis.com• Responsible for daily updates, maintenance and appearance of the Firm website, 4 international, multi-lingual websites and 8 microsites• Worked directly with the Assistant Director and Director of Communications regarding new projects• Worked closely with management in Marketing, Communications, and with high level Firm partners to enhance the efficient and effective presentation of Firm information• Managed some tasks of communications assistant as well as cross-department training on new web features• Oversaw development of web friendly content supporting Firm events, publications, and announcements• Identified current and future content needs and priorities; developed annual plan and strategy in association with Assistant Director and Director of Communications and Marketing managers• Managed the development and implementation of Web content policy, procedures and standards• Served as assistant editor for the Firm website• Developed and implemented multimedia content (photo, video, podcasts) to enhance the user experience• Developed and implements SEO strategies such as imbedded keywords and meta tags in Firm content• Tracked and reported on website activity using WebTrends and Google Analytics• Worked daily in HTML, HTML5, CSS, Dreamweaver, WordPress, WebLinc content management systems, Adobe Photoshop, iTunes, SurveyMonkey, UberFlip, Xilisoft audio & video converter, WebTrends, and Google Analytics

Philadelphia, Pa

• Performed complex conflict analyses and research to determine whether the risk of taking on new business will be worth the reward in potential future revenue streams• Worked directly with IT specialists to create and test a one-of-a-kind software program to aide directly in our daily conflicts analysis• Demonstrated leadership through the mentoring of junior new business analysts; contributing input with respect to progress reviews; and occasionally performing audits of completed analyst’s projects

BreakawayINK Apparel is a Philly-based, Quality-first independent clothing line that features a vintage look and feel, topped off with an urban twist. Our apparel can be found in 8 stores across the country as well as numerous online shops. We work with numerous musicians and have a skateboarding team in West Chester PA.Check us out at BreakawayINK.com or follow us @breakawayink on Facebook, Twitter and Instagram (over 20k followers!)In this position I worked directly with the President of the company on all marketing design, and promotional projects including the following:• Tasked with brainstorming new brand identities to break into new market demographics• Heavy use of social media for marketing campaigns, new design reveals and video promotions• Advised the President on current trends by using online research and marketing knowledge• Created advertising and website design projects for the company including composition and advertising banner design using Photoshop CS5 & Illustrator

Greater Philadelphia Area

Greater Philadelphia Area

• Created advertising strategy, then managed the implementation of multimedia and ads in appropriate targeted markets• Results included Rand Spear advertisements on TV, radio and Septa transportation advertising• Handled initial intake interviews with potential clients to record in depth accounts of potential cases as well as determining whether said cases were viable new business opportunities for the firm

Communications, Telecommunications, Marketing, Advertising, Media Law And Statistics

Certificate, Computer Principles

Certificate achieved by completing Stanford University's online Computer Principles Coursera program in 2012.

Not Completed, Law

Education record